About Mashgin
Mashgin is a Retail company based in Palo Alto (United States) founded in 2013 by Abhinai Srivastava and Mukul Dhankhar. Computer-vision self-checkout solutions are provided for offline retailers. It operates in the Retail and Technology sectors. Mashgin has raised $75 million across 2 funding rounds from investors including Kleiner Perkins, NEA and Matrix. The company has 131 employees. Mashgin was last valued at $1.5 billion in November 2025. Its chief executive, as recorded, is Abhinai Srivastava. Its website mashgin.com draws about 24 thousand monthly visits. Mashgin offers products and services including Mashgin Kiosk. Its focus areas include Food and Agriculture Tech, Online Grocery, Technology Enablers and Grocery Retailers. Its legal entity is Mashgin Inc. Its competitors include Grabango, AiFi and Focal systems; 3 of its 3 listed competitors have raised funding.
Company details
Mashgin was founded in 2013 and is headquartered in Palo Alto, United States. Computer-vision technology is utilized to deliver self-checkout systems for offline retail environments. Kiosks are trained on individual store items prior to deployment, enabling automatic recognition of purchases and billing. Operations focus on streamlining checkout processes in retail and cafeteria settings through visual item sorting and transaction handling.
- Total Equity Funding$75M (USD)
in 2 rounds
- Latest Funding Round$62.5M (USD), Series B
May 2022
- InvestorsKleiner Perkins
& 14 more
- Employee Count131
Products & Services of Mashgin
Mashgin offers a comprehensive portfolio of products and services, including Mashgin Kiosk.
AI platform for automatic item recognition and faster retail checkout
Apps and channels of Mashgin
its YouTube channel Mashgin has 400 subscribers and 15 videos.
Videos from Mashgin
The most watched videos on Mashgin's YouTube channel, Mashgin (400 subscribers). Click a video to play it here.
More on Mashgin.
Funding Insights of Mashgin
Mashgin has successfully raised a total of $75M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $62.5 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75M
- Total Rounds 2
- Last Round Series B — $62.5M
- First Round $120,000
(Mar 2015)
- Investors Count 15
All 2 funding rounds of Mashgin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $62.5M | Series B | $1.5B | New Enterprise Associates, Matrix | – |
| Mar 2015 | $120,000 | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $1.5B | •••••••• |
Last known valuation $1.5B (Nov 2025). 15 investors in total: 15 institutional.
Investors in Mashgin
Mashgin has secured backing from 15 investors, including venture fund investors. Prominent investors backing the company include Kleiner Perkins, NEA and Matrix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
IoT startups are accelerated by Highway1, backed by PCH. | highway1.io | San Francisco, United States | ||
Investments are directed by IOVC toward early-stage startups. | iovc.io | San Francisco, United States | ||
Early-stage venture capital investments are made by UpHonest Capital. | uphonestcapital.com | San Francisco, United States | ||
Venture capital firm investing in early-stage companies across fintech, healthcare, and multiple sectors | susaventures.com | San Francisco, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
SaaS, consumer, and tech companies are funded by Untitled Capital. | untitled.capital | |||
Seed stage venture capital firm investing in deep tech in San Francisco. | root.vc |
Investor details for Mashgin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Mashgin
40 people are tracked at Mashgin (22 in leadership, 18 in team); the tracked headcount is 131.
| Name | Role | Group |
|---|---|---|
Abhinai Srivastava | Co-Founder & CEO | Leadership |
Mukul Dhankhar | Co-Founder | Leadership |
Andrew H. | Head Of Revenue Operations | Leadership |
Mario Paganini | Chief Marketing Officer | Leadership |
Kimberlyn (Madi) Martin | Head Of Customer Success | Leadership |
Vito Brandle | Chief Financial Officer | Leadership |
Mary Kathleen (MK) Mounce | Head Of Project Management | Leadership |
Brandon Scott | Vice President Of Sales | Leadership |
Tonni Bennett | Vice President Of Sales | Leadership |
Paul D. Cingolani | Account Director | Leadership |
Bennett Bennett | Director of Customer Success | Leadership |
Eric Meyerson | Vice President Marketing | Leadership |
Stephanie Nguyen | Head of Recruiting | Leadership |
Belinda Hua Lin | Senior VP of HW Engineering & Supply Chain | Leadership |
Jack Hogan | VP, Partnerships | Leadership |
Chi Wey | Director of Hardware Engineering | Leadership |
Devin Blong | Head of Product | Leadership |
Toby Awalt | Vice President Marketing | Leadership |
Cody Dales, SHRM-CP | Vice President Of Special Projects And Compliance | Leadership |
Cody Dales | VP, Finance | Leadership |
20 more people are available in the full profile.
Complete people profiles for Mashgin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Timeline of Mashgin
4 dated milestones of Mashgin across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Mashgin is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series B, of $62.5M.
- Milestone Reaches Unicorn status.
Competitors of Mashgin
Mashgin has 3 listed competitors in our database, 3 of them funded. They include Grabango, AiFi and Focal systems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| grabango.com | 2016 | Sacramento, United States | $79.32M | 104 | App-based automated checkout solutions are provided for offline retailers. | |
| aifi.com | 2016 | Santa Clara, United States | $90.7M | 19 | AI-based autonomous store solutions are provided for retailers and brands. | |
| focal.systems | 2015 | Menlo Park, United States | $25.92M | AI-based suite solution for offline businesses |
Detailed competitors of Mashgin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mashgin
The website of Mashgin (mashgin.com) receives about 24.1K visits a month.
- Monthly visits24.1K
▲ 42.2% vs previous month
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Mashgin (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Mashgin
Complete news archive for Mashgin
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Frequently Asked Questions about Mashgin
Mashgin was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Mashgin is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Abhinai Srivastava is the CEO of Mashgin, as recorded in our data. They have also founded this company.
Mashgin is a funded company, having raised a total of $75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Mar 2015.
Mashgin has 131 employees.
Mashgin was founded in 2013 and is headquartered in Palo Alto, United States. Computer-vision technology is utilized to deliver self-checkout systems for offline retail environments. Kiosks are trained on individual store items prior to deployment, enabling automatic recognition of purchases and billing. Operations focus on streamlining checkout processes in retail and cafeteria settings through visual item sorting and transaction handling.
Mashgin's top competitors include Grabango, Focal systems and AiFi.
Mashgin offers Mashgin Kiosk.
Mashgin has 15 investors. Key investors include Kleiner Perkins, NEA, Matrix, Y Combinator, and Highway1.
The valuation of Mashgin is $1.5B as of Nov 2025.
Mashgin operates through Mashgin Inc.