About Measureful
Measureful is a company based in San Francisco (United States) founded in 2012 was acquired by Chirpify in June 2014.. Measureful has raised $25 thousand across 3 funding rounds from investors including Portland Seed Fund, Rogue Venture Partners and Upstart Labs. Measureful offers products and services including Measureful Platform, Narrative Feature, and Data Integrations. Measureful operates in a competitive market with competitors including BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Measureful Analytics, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25 K (USD)
in 3 rounds
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Latest Funding Round
$25 K (USD), Seed
Mar 30, 2013
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Investors
Portland Seed Fund
& 3 more
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Employee Count
Employee Count
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Acquired by
Chirpify
(Jun 04, 2014)
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Products & Services of Measureful
Measureful offers a comprehensive portfolio of products and services, including Measureful Platform, Narrative Feature, and Data Integrations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Generates automated marketing reports from connected accounts.
Translates analytics into simplified paragraph summaries.
Connects to apps like Google Analytics for seamless data import.
Funding Insights of Measureful
Measureful has successfully raised a total of $25K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $25 thousand completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $25,000
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2013 | Amount | Seed - Measureful | Valuation |
investors |
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| Mar, 2013 | Amount | Debt – Conventional - Measureful | Valuation |
investors |
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| Feb, 2013 | Amount | Seed - Measureful | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Measureful
Measureful has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Portland Seed Fund, Rogue Venture Partners and Upstart Labs. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US-based startups are accelerated and funded via venture capital support.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Upstart Labs is engaged in accelerating market entry for technology startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Measureful
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Measureful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Measureful Comparisons
Competitors of Measureful
Measureful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrandMaker, Aprimo, Alembic, Allocadia and Blackwood Seven, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
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| domain | founded_year | HQ Location |
Digital assets and marketing activities are managed for businesses.
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| domain | founded_year | HQ Location |
Alembic is recognized for providing AI-driven marketing analytics solutions.
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| domain | founded_year | HQ Location |
Marketing performance management platform for budgeting and planning is offered.
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| domain | founded_year | HQ Location |
Media campaigns are planned and booked through a self-service platform.
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| domain | founded_year | HQ Location |
Marketing campaigns are optimized across digital and traditional channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Measureful
When was Measureful founded?
Measureful was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Measureful located?
Measureful is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Measureful a funded company?
Measureful is a funded company, having raised a total of $25K across 3 funding rounds to date.
What does Measureful do?
Founded in 2012 in San Francisco, United States, Measureful operates in the marketing technology sector. Data from sources like AdWords, Google Analytics, and Facebook is collected, analyzed, and visualized automatically. Customizable reports are generated for agencies, freelancers, and marketers. Pricing tiers range from 49 to 249 per month, supporting various integration needs.
Who are the top competitors of Measureful?
Measureful's top competitors include Alembic, BrandMaker and Aprimo.
What products or services does Measureful offer?
Measureful offers Measureful Platform, Narrative Feature, and Data Integrations.
Who are Measureful's investors?
Measureful has 4 investors. Key investors include Portland Seed Fund, Rogue Venture Partners, Upstart Labs, and Chirpify.