MediaRadar

New York, United States Founded: 2006 • Age: 20 yrs
Advertisement sales intelligence tool

About MediaRadar

MediaRadar is a Media & Entertainment company based in New York (United States) founded in 2006. Advertisement sales intelligence tool. MediaRadar has raised $6.7 million across 3 funding rounds from investors including Thompson Street Capital Partners, Endicott Capital and Frontier Capital. MediaRadar has completed 1 acquisition, including Vivvix. Its website mediaradar.com draws about 73 thousand monthly visits. MediaRadar offers products and services including MediaRadar 360, Magnifier, MediaWatch, and Political Ad Intelligence. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite. Its legal entity in India is Mediaradar Adintel Private Limited (U62013GJ2023FTC144096). Its competitors include Flurry, 4C Insights and data.ai; 3 of its 3 listed competitors have raised funding.

Company details

MediaRadar was founded in 2006 in New York, United States, as a SaaS platform in the advertising sector. Competitive intelligence and analysis are provided to digital and magazine advertising sales executives through an automated system built on a comprehensive database of multimedia advertising data. Prospects are identified, offerings are recommended, and competitive positioning is supported. The company was formerly known as MagazineRadar, Inc., with the name changed in January 2013.

Key Metrics

Products & Services of MediaRadar

MediaRadar offers a comprehensive portfolio of products and services, including MediaRadar 360, Magnifier, MediaWatch, and Political Ad Intelligence.

MediaRadar 360
Marketing Intelligence Platform

Comprehensive platform for ad data and campaign analysis

Magnifier
Advanced Analytics Tool

Tool for in-depth advertising trends and creative insights

MediaWatch
Reporting Service

Service providing media spending trends and investment blueprints

Political Ad Intelligence
Specialized Intelligence

Focused tool for tracking political advertising activities

Apps and channels of MediaRadar

its YouTube channel MediaRadar has 171 subscribers and 30 videos.

MediaRadar
YouTube 171 subscribers 30 videos Travel & Events
Open channel

Videos from MediaRadar

The most watched videos on MediaRadar's YouTube channel, MediaRadar (171 subscribers). Click a video to play it here.

Crush Your Ad Sales Goals | MediaRadar Webinar
5.8K views
MediaRadar Marketing Intelligence
570 views
Ep 01 | Signal & Noise | Revenge of the Publishers the Great Replatforming with Stephanie Layser
413 views
MediaRadar OTT - Maximize Your OTT Revenue
384 views

More on MediaRadar.

Funding Insights of MediaRadar

MediaRadar has successfully raised a total of $6.7M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $6.7M
  • Total Rounds 3
  • First Round $6.7M

    (Sep 2014)

  • Investors Count 4

All 3 funding rounds of MediaRadar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2022Series C––
Jan 2018Series B––
Sep 2014$6.7MSeries A–Bain Capital Ventures
–
Valuation history

4 investors in total: 4 institutional.

Investors in MediaRadar

MediaRadar has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Thompson Street Capital Partners, Endicott Capital and Frontier Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
A private equity firm focused on middle-market business investments.
tscp.comSt. Louis, United States
Investment expertise is provided for the information services sector.
endicottgp.comNew York, USA
frontiercapital.com
Venture capital fund focused on investing in multiple sectors
baincapitalventures.comBoston, United States
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Investor details for MediaRadar

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Board of directors of Mediaradar Adintel Private Limited (MediaRadar)

Mediaradar Adintel Private Limited is the primary company behind MediaRadar. The board of Mediaradar Adintel Private Limited currently have 4 directors; the longest-serving is Todd Victor Krizelman, appointed in 2023. 1 earlier director has ceased.

DirectorDesignationAppointedTenureEntity
Todd Victor Krizelman
DIN 10289409
Director22 Aug 20233 yrs 2 moMediaradar Adintel Private Limited
Bhupesh Chhajer
DIN 07904996
Non- Individual Subscriber22 Aug 20233 yrs 2 moMediaradar Adintel Private Limited
Ajaykumar Ramnayan Vishwakarma
DIN 06991167
Director22 Aug 20233 yrs 2 moMediaradar Adintel Private Limited
Christopher Anthony Acquaviva
DIN 11379128
Additional Director05 Dec 202510 moMediaradar Adintel Private Limited

People of MediaRadar

70 people are tracked at MediaRadar (36 in leadership, 34 in team).

NameRoleGroup
Jay Nielsen
Vp, Brands & AgenciesLeadership
Marie Moffatt
Vp, Central ServicesLeadership
Leo Dzidziguri
Sr. Director, Fp&aLeadership
Joe Kaye
Sales DirectorLeadership
Sadiya Zackria
Senior Director, Software DevelopmentLeadership
Gregory Aston
Director Of Research & Data Science, Product TeamLeadership
Tejas Desai
Chief Technology OfficerLeadership
Gregg Markham
COOLeadership
Greg Llewellyn
Senior Enterprise Sales DirectorLeadership
Jaci Hoffmann
VP, Marketing and Public RelationsLeadership
Matt Krepsik
Chief Executive OfficerLeadership
Chris Acquaviva
Chief Financial OfficerLeadership
Elizabeth Flood
Chief Human Resources OfficerLeadership
Robbie Devanna
Strategic Client PartnerLeadership
David Richard
Sales DirectorLeadership
Natalie Elsawy-Durant
Vp, Revenue OperationsLeadership
Christina Cappucci
Senior Client PartnerLeadership
Lauren Hile
Client Partner - Strategic AccountsLeadership
Brian Makas
Director Revenue TechnologyLeadership
Andy Horn
Associate Client PartnerLeadership

50 more people are available in the full profile.

Premium access

Complete people profiles for MediaRadar

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Investments & Acquisitions by MediaRadar

MediaRadar has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vivvix.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
AI based platform offering ad spy solutions for enterprises
vivvix.comNew York, United States2023Nov 2023β€’β€’β€’β€’
Premium access

Complete acquisition details for MediaRadar

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of MediaRadar

4 dated milestones of MediaRadar across 17 years, from founding to its latest funding, stage changes and deals.

  1. Founded MediaRadar is founded.
  2. Funding First funding round of $6.7M.
  3. Funding Latest funding round, Series C,.
  4. Acquisition Acquires Vivvix.

Competitors of MediaRadar

MediaRadar has 3 listed competitors in our database, 3 of them funded. They include Flurry, 4C Insights and data.ai.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
flurry.com2005San Francisco, United States$63M
Mobile application analytics solutions are offered by Flurry.
4cinsights.com2011Chicago, United States$31.7M282
Cloud-based market intelligence is delivered across closed ecosystems.
data.ai2010San Francisco, United States$157M123
Market data is analyzed by AI to generate consumer insights.
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Detailed competitors of MediaRadar

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of MediaRadar

The website of MediaRadar (mediaradar.com) receives about 73.4K visits a month and ranks #450,047 among all websites worldwide, #1,972 in Marketing and Advertising.

  • Monthly visits
    73.4K

    ▲ 5.9% vs previous month

  • Unique visitors
    20K

    per month

  • Global rank
    #450,047

    among all websites

  • Category rank
    #1,972

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with MediaRadar. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
addataexpress.com
addataexpress.com
100%
–
sellercrowd.com
80%
15.7K#999,555View details
pro.moat.com
pro.moat.com
72%
–
industryindex.com
industryindex.com
72%
–
categorypirates.news
categorypirates.news
71%
#1,622,089–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 33 similar websites and full traffic analytics for MediaRadar

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 33 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Advertising & Marketing Tech

3 companies that operate in the same segment as MediaRadar (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
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Related news about Mediaradar

Premium access

Complete news archive for MediaRadar

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about MediaRadar

MediaRadar was founded in 2006 and raised its 1st funding round 8 years after it was founded.

MediaRadar is headquartered in New York, United States. It is registered at New York, New York, United States.

MediaRadar is a funded company, having raised a total of $6.7M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.7M, raised on Sep 2014.

MediaRadar was founded in 2006 in New York, United States, as a SaaS platform in the advertising sector. Competitive intelligence and analysis are provided to digital and magazine advertising sales executives through an automated system built on a comprehensive database of multimedia advertising data. Prospects are identified, offerings are recommended, and competitive positioning is supported. The company was formerly known as MagazineRadar, Inc., with the name changed in January 2013.

MediaRadar's top competitors include 4C Insights, Flurry and data.ai.

MediaRadar offers MediaRadar 360, Magnifier, MediaWatch, and Political Ad Intelligence.

MediaRadar has made 1 acquisition, including Vivvix.

MediaRadar has 4 investors. Key investors include Thompson Street Capital Partners, Endicott Capital, Frontier Capital, and Bain Capital Ventures.

MediaRadar operates through Mediaradar Adintel Private Limited.

The legal entities of MediaRadar currently have 5 directors, including Todd Victor Krizelman, Bhupesh Chhajer, Ajaykumar Ramnayan Vishwakarma and others.

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