MediaV

Shanghai, China Founded: 2009 • Age: 17 yrs Acquired By Qihoo 360 Technology
Online marketing analytics and tracking technologies are developed for advertisers.

About MediaV

MediaV is a company based in Shanghai (China) founded in 2009 by Ning Hu was acquired by Qihoo 360 Technology in May 2014. MediaV has raised $65 million across 3 funding rounds from investors including 360, Lightspeed Venture Partners and GGV Capital. MediaV operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

Key Metrics
  • Total Equity Funding
    $65M (USD)

    in 3 rounds

  • Latest Funding Round
    $50M (USD), Series C

    May 2011

  • Investors
    360

    & 2 more

  • Acquired by

Funding Insights of MediaV

MediaV has successfully raised a total of $65M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in May 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $65M
  • Total Rounds 3
  • Last Round Series C β€” $50M
  • Investors Count 2

All 3 funding rounds of MediaV with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2011$50MSeries C––
Aug 2010$15MSeries B––
Oct 2009–Series A––
–
Valuation history

3 investors in total: 3 institutional.

Investors in MediaV

MediaV has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include 360, Lightspeed Venture Partners and GGV Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital is invested in cybersecurity, fintech, and AI startups.
–ggvc.comMenlo Park, United States
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
1997lsvp.comMenlo Park, United States
Provider of managed security services and antivirus
2005360.cnChaoyang, China
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Investor details for MediaV

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of MediaV

2 people are tracked at MediaV (2 in leadership).

NameRoleGroup
Ning Hu
Co-FounderLeadership
Willy Yang
CEOLeadership
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Complete people profiles for MediaV

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of MediaV

4 dated milestones of MediaV across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded MediaV is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Series C, of $50.0M.
  4. Exit Acquired by Qihoo 360 Technology.

Competitors of MediaV

MediaV operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
mparticle.com2012New York, United States$266.6M151
Customer data is collected and connected via API-based platform.
alliancedata.com1996Plano, United States–20,000
Data-driven marketing, loyalty, and credit solutions are provided.
choozle.com2012Denver, United States$29.91M84
Real-time insights are captured for targeted visual media campaigns.
ubermedia.com2010Pasadena, United States$38.1M–
Cross-screen mobile audiences are targeted using location and social signals.
zefr.com2009Los Angeles, United States$36.16M133
Cloud based video right management solution provider
permutive.com2013London, United Kingdom$116.46M89
Ad data management platform is provided to advertisers and publishers.
ninthdecimal.com2003San Francisco, United States$73.79M133
Mobile audience intelligence platform
acxiom.com1969Little Rock, United States––
Acxiom is engaged in providing data-driven marketing solutions.
dstillery.com2008New York, United States$64.45M–
Targeted DSP and DMP services are delivered using data science.
bluekai.com2008Cupertino, United States$41.89M–
Cloud-based data management platform and third-party marketplace are operated.
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Detailed competitors of MediaV

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of MediaV

The website of MediaV (mediav.com) receives about 44.4K visits a month.

  • Monthly visits
    44.4K

    ▼ 39.8% vs previous month

Similar websites

Websites whose visitors overlap most with MediaV. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
yoyi.com.cn
100%
2.2K#7,026,222View details
news.iresearch.cn
news.iresearch.cn
73%
–#749,455–
ipinyou.com.cn
29%
––View details
adchina.com
26%
––View details

Similar companies to MediaV

10 companies that operate in the same segment as MediaV (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about MediaV

MediaV was founded in 2009.

MediaV is headquartered in Shanghai, China.

Willy Yang is the current CEO of MediaV.

MediaV is a funded company, having raised a total of $65M across 3 funding rounds to date.

MediaV is a developer of online marketing analytics and tracking technologies to both advertisers and publishers. Provides cloud-based big data analysis that enables its clients to deliver advertising to target audience. It assists online retailers and other digital advertisers in tracking and improving their advertising performance. Offers products such as: demand side platform (DSP), data management platform (DMP), among others. Claims to serve 2000 advertisers, including 35 of Chinas top 50 e-commerce companies, online gaming, auto and other brand advertisers. In May 2014, Qihoo bought a majority stake in the company in a 100M deal.

MediaV's top competitors include mParticle, Choozle and Zefr.

MediaV has 3 investors. Key investors include 360, Lightspeed Venture Partners, and GGV Capital.

Yes. MediaV was acquired by Qihoo 360 Technology in May 2014.

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