About Mineral Fusion
Mineral Fusion is a company based in Denver (United States) founded in 2007 was acquired by The Seaweed Bath in July 2024. It operates as a Direct-to-Consumer (D2C). Mineral Fusion has raised $740 thousand across 1 funding round from investors including The Seaweed Bath and BWX. Mineral Fusion offers products and services including Liquid Foundation, So Classy Volume Mascara, and Nail Polish Remover. Mineral Fusion operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter Denver, United States
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$740 K (USD)
in 1 rounds
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Latest Funding Round
$740 K (USD), Seed
Jan 29, 2010
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Investors
The Seaweed Bath
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Mineral Fusion
Mineral Fusion offers a comprehensive portfolio of products and services, including Liquid Foundation, So Classy Volume Mascara, and Nail Polish Remover. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Liquid foundation is offered for a radiant, youthful look.
Volume mascara is provided for thicker, bolder lash appearance.
Nail polish remover is available for effective nail cleaning.
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Funding Insights of Mineral Fusion
Mineral Fusion has successfully raised a total of $740K through 1 strategic funding round. The most recent funding activity was a Seed round of $740 thousand completed in January 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $740,000
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First Round
First Round
(29 Jan 2010)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2010 | Amount | Seed - Mineral Fusion | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mineral Fusion
Mineral Fusion has secured backing from 2 investors. Prominent investors backing the company include The Seaweed Bath and BWX. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Manufacturing services for natural beauty products are provided.
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Manufacturer of seaweed-based personal care products
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mineral Fusion
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mineral Fusion
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mineral Fusion Comparisons
Competitors of Mineral Fusion
Mineral Fusion operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of FMCG conglomerate products
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| domain | founded_year | HQ Location |
Fragrances and beauty products are retailed by Douglas.
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mineral Fusion
Frequently Asked Questions about Mineral Fusion
When was Mineral Fusion founded?
Mineral Fusion was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Mineral Fusion located?
Mineral Fusion is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Is Mineral Fusion a funded company?
Mineral Fusion is a funded company, having raised a total of $740K across 1 funding round to date. The company's 1st funding round was a Seed of $740K, raised on Jan 29, 2010.
What does Mineral Fusion do?
Mineral Fusion is involved in the production and sale of natural mineral makeup and cosmetics. The company operates within the personal care sector, focusing on hypoallergenic and cruelty-free products. Solutions offered include liquid foundations, volumizing mascaras, and vegan nail care items. Emphasis is placed on using natural ingredients like lightweight minerals and botanicals to improve skin condition. Products are formulated without harsh chemicals such as parabens and phthalates, catering to consumers seeking clean beauty options.
Who are the top competitors of Mineral Fusion?
Mineral Fusion's top competitors include Procter & Gamble, Glossier and L'Oréal.
What products or services does Mineral Fusion offer?
Mineral Fusion offers Liquid Foundation, So Classy Volume Mascara, and Nail Polish Remover.
Who are Mineral Fusion's investors?
Mineral Fusion has 2 investors. Key investors include The Seaweed Bath, and BWX.