About Mira
Mira is a company based in New York (United States) founded in 2013 was acquired by Reveal Mobile in October 2021. It operates as a Data-as-a-Service, and Subscription Services. Mira offers products and services including Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement. Mira operates in a competitive market with competitors including Foursquare, GroundTruth, CARTO, SafeGraph and Sensorberg, among others.
- Headquarter New York, United States
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Sectors
RetailTechnology Media & Entertainment
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Reveal Mobile
& 1 more
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Employee Count
Employee Count
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Acquired by
Reveal Mobile
(Oct 05, 2021)
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Products & Services of Mira
Mira offers a comprehensive portfolio of products and services, including Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Real-time crowd analytics for out-of-home channels provided.
Location-driven insights through data licensing and visualization offered.
Crowd measurement around locations in real-time is enabled.
Data used to measure web conversions and traffic.
Funding Insights of Mira
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2014 | Amount | Seed - Mira | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mira
Mira has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Reveal Mobile and The Startup Factory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Location-based audience segments are created and targeted for mobile users.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mira
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mira
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mira Comparisons
Competitors of Mira
Mira operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, GroundTruth, CARTO, SafeGraph and Sensorberg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Foursquare is recognized as a leader in geospatial technology.
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A location analytics platform for marketing applications is provided.
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Cloud based integrated solutons for software development
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Geospatial data on places and human movement is provided.
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IoT enabled solutions for multi industry applications
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Location tracking and customer communication solutions are provided for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mira
When was Mira founded?
Mira was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Mira located?
Mira is headquartered in New York, United States. It is registered at New York, New York, United States.
What does Mira do?
Real-time crowd analytics tailored for the out-of-home industry are offered by Mira. Solutions for research, decision-making, and measurement are developed, focusing on processing over 3 billion mobile location events daily. Services cater to buyers, specialists, networks, and digital marketers across sectors like retail, real estate, smart cities, and finance. Audience data infrastructure is utilized to plan, execute, and measure campaigns effectively.
Who are the top competitors of Mira?
Mira's top competitors include Foursquare, Catalina and Sensorberg.
What products or services does Mira offer?
Mira offers Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement.
Who are Mira's investors?
Mira has 2 investors. Key investors include Reveal Mobile, and The Startup Factory.