About Mira
Mira is a Retail company based in New York (United States) founded in 2013, and was acquired by Reveal Mobile in October 2021. Location intelligence for out-of-home channels is provided by Mira. It operates on a Data-as-a-Service and Subscription Services model in Retail, Technology, and Media & Entertainment sectors. Mira offers products and services including Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement. Its focus areas include Data Analytics, Location Intelligence, Media and Advertising. Its competitors include Foursquare, GroundTruth and CARTO; 3 of its 3 listed competitors have raised funding.
Company details
Real-time crowd analytics tailored for the out-of-home industry are offered by Mira. Solutions for research, decision-making, and measurement are developed, focusing on processing over 3 billion mobile location events daily. Services cater to buyers, specialists, networks, and digital marketers across sectors like retail, real estate, smart cities, and finance. Audience data infrastructure is utilized to plan, execute, and measure campaigns effectively.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetailTechnology Media & Entertainment
- Website mira.co
- Social LinkedIn X
- Acquired by Reveal Mobile (Oct 2021)
- InvestorsReveal Mobile
& 1 more
- Acquired byReveal Mobile
(Oct 2021)
Products & Services of Mira
Mira offers a comprehensive portfolio of products and services, including Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement.
Real-time crowd analytics for out-of-home channels provided.
Location-driven insights through data licensing and visualization offered.
Crowd measurement around locations in real-time is enabled.
Data used to measure web conversions and traffic.
Funding Insights of Mira
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Mira with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Mira
Mira has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Reveal Mobile and The Startup Factory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| thestartupfactory.co | ||||
Location-based audience segments are created and targeted for mobile users. | 2015 | revealmobile.com | Raleigh, United States |
Investor details for Mira
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mira
3 dated milestones of Mira across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Mira is founded.
- Funding First funding round.
- Exit Acquired by Reveal Mobile.
Competitors of Mira
Mira has 3 listed competitors in our database, 3 of them funded. They include Foursquare, GroundTruth and CARTO.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foursquare.com | 2009 | New York, United States | $448.21M | 381 | Foursquare is recognized as a leader in geospatial technology. | |
| groundtruth.com | 2003 | New York, United States | $157.84M | 152 | A location analytics platform for marketing applications is provided. | |
| carto.com | 2012 | New York, United States | $123M | Cloud based integrated solutons for software development |
Detailed competitors of Mira
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mira
The website of Mira (mira.co) receives about 2.7K visits a month.
- Monthly visits2.7K
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Mira (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Mira
Complete news archive for Mira
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Frequently Asked Questions about Mira
Mira was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Mira is headquartered in New York, United States. It is registered at New York, New York, United States.
Real-time crowd analytics tailored for the out-of-home industry are offered by Mira. Solutions for research, decision-making, and measurement are developed, focusing on processing over 3 billion mobile location events daily. Services cater to buyers, specialists, networks, and digital marketers across sectors like retail, real estate, smart cities, and finance. Audience data infrastructure is utilized to plan, execute, and measure campaigns effectively.
Mira's top competitors include Foursquare, GroundTruth and CARTO.
Mira offers Crowd Analytics Platform, Research & Intelligence, Real-Time Decisioning, and Measurement.
Mira has 2 investors. Key investors include Reveal Mobile, and The Startup Factory.
Yes. Mira was acquired by Reveal Mobile in October 2021.