About Misspap
Misspap is a Retail company based in Manchester (United Kingdom) founded in 2013, and was acquired by Boohoo in March 2019. Multi-category fashion products are retailed online for men and women. Its chief executive, as recorded, is Samantha Helligso. Its website misspap.com draws about 50 thousand monthly visits. Misspap offers products and services including Dresses, Tops, Jeans, Shoes, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is MISS PAP LTD. Its competitors include Secret Sales, In The Style and MandM Direct; 2 of its 3 listed competitors have raised funding.
Company details
MissPap was founded in 2013 and is headquartered in Manchester, United Kingdom. Operations are conducted as an online retailer in the fashion sector, with products encompassing apparel, lounge-wear, shoes, bags, tops, and accessories for men and women. The platform is accessible via applications on iOS and Android devices, supporting e-commerce activities across these categories.
Products & Services of Misspap
Misspap offers a comprehensive portfolio of products and services, including Dresses, Tops, Jeans, Shoes, and Accessories.
Range of dresses for occasions like going out and casual wear.
Variety of tops including blouses and knitted styles.
Denim options for everyday and trendy fashion.
Selection of heels, boots, and sandals for various outfits.
Items like bags, jewellery, and hats to complement clothing.
Apps and channels of Misspap
Misspap publishes 1 mobile app with over 100K+ downloads.
Investors in Misspap
Misspap has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Boohoo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category fashion products are offered online for men and women. | 2006 | boohoo.com | London, United Kingdom |
Investor details for Misspap
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People of Misspap
8 people are tracked at Misspap (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Samantha Helligso | CEO | Leadership |
Samantha Helligsø | Chief Executive Officer | Leadership |
Stephen McKenzie | General Manager | Leadership |
Alice Hopkins | Influencer Marketing Manager | Team |
Ashley Driscoll | Buyer | Team |
Charmaine Armitage | Buyer | Team |
Ciara Chapman | Brand Ambassador | Team |
Isabella Mitchell | Product Inventory Designer | Team |
Complete people profiles for Misspap
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Timeline of Misspap
2 dated milestones of Misspap across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Misspap is founded.
- Exit Acquired by Boohoo.
Competitors of Misspap
Misspap has 3 listed competitors in our database, 2 of them funded. They include Secret Sales, In The Style and MandM Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| inthestyle.com | 2013 | Manchester, United Kingdom | $74.56M | 175 | Multi-category fashion products are retailed online by the company. | |
| mandmdirect.com | 1987 | Leominster, United Kingdom | 988 | Discount Retailer of Fashion & sports brands |
Detailed competitors of Misspap
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Web traffic of Misspap
The website of Misspap (misspap.com) receives about 50.2K visits a month.
- Monthly visits50.2K
▼ 4.8% vs previous month
Websites whose visitors overlap most with Misspap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nastygal.co.uk | nastygal.co.uk | 100% | #350,546 | – | |
turtledovelondon.com | turtledovelondon.com | 99% | #648,853 | – | |
| ginilondon.com | 96% | 22.8K | #1,144,096 | View details | |
warehousefashion.com | warehousefashion.com | 95% | #205,109 | – | |
femmeluxe.co.uk | femmeluxe.co.uk | 92% | #388,719 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Misspap
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Related news about Misspap
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Frequently Asked Questions about Misspap
Misspap was founded in 2013.
Misspap is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Samantha Helligso is the CEO of Misspap, as recorded in our data.
MissPap was founded in 2013 and is headquartered in Manchester, United Kingdom. Operations are conducted as an online retailer in the fashion sector, with products encompassing apparel, lounge-wear, shoes, bags, tops, and accessories for men and women. The platform is accessible via applications on iOS and Android devices, supporting e-commerce activities across these categories.
Misspap's top competitors include Secret Sales, In The Style and MandM Direct.
Misspap offers Dresses, Tops, Jeans, Shoes, and Accessories.
Misspap has 1 investor. Key investors include Boohoo.
Misspap operates through Miss Pap Ltd.
Yes. Misspap was acquired by Boohoo in March 2019.
Yes. Misspap publishes Misspap - Women’s Clothing, with over 100,000 downloads.

