About Mochila
Mochila is a Media & Entertainment company based in Carlsbad (United States) founded in 2001, and was acquired by Inform in June 2012. Marketplace for individual articles. Mochila has raised $31.13 million across 12 funding rounds from investors including J P Morgan, Inform and Mission Ventures. The company has 20 employees. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is MOCHILA FULFILLMENT LLC. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2001 in Carlsbad, United States, Mochila functions in the digital media sector by providing a platform for web publishers to access and distribute articles, photos, and videos on topics including news, entertainment, sports, and health. Proprietary technology is integrated to manage licensing and enable revenue sharing from accompanying advertisements. Partnerships are maintained with entities such as Reuters, AFP, and Getty Images, supporting content supply and operations.
- Headquarters Carlsbad, United States
- Employees 20
- Stage Acquired
- SectorsMedia & Entertainment
- Website mochila.com
- Social LinkedIn
- Acquired by Inform (Jun 2012)
- Legal Name Mochila Fulfillment Llc
- Total Equity Funding$31.13M (USD)
in 12 rounds
- Latest Funding Round$1.51M (USD), Series E
Dec 2010
- InvestorsJ P Morgan
& 3 more
- Employee Count20
- Acquired byInform
(Jun 2012)
Funding Insights of Mochila
Mochila has successfully raised a total of $31.13M across 12 strategic funding rounds. The most recent funding activity was a Series E round of $1.51 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.13M
- Total Rounds 12
- Last Round Series E β $1.51M
- First Round $6M
(Feb 2003)
- Investors Count 3
Latest 10 of 12 funding rounds of Mochila with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $1.51M | Series E | β | Mission Ventures | β |
| Dec 2009 | $1.01M | Series C | β | CRV | β |
| Jan 2009 | $603,154 | Series C | β | CRV, Mission Ventures | β |
| Oct 2008 | $4.33M | Series C | β | β | β |
| Dec 2007 | $3M | Series C | β | β | β |
| Jan 2007 | $8M | Series C | β | β | |
| Dec 2005 | $1.55M | Series B | β | β | β |
| Nov 2005 | $3.55M | Series B | β | β | β |
| Aug 2005 | $348,000 | Series A | β | β | β |
| Oct 2004 | $500,000 | Series A | β | β | β |
4 investors in total: 4 institutional.
Investors in Mochila
Mochila has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Inform and Mission Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm for early-stage startups | missionventures.com | San Diego, United States | ||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States | |
Personalized content delivery and ad impressions are automated. | 2002 | inform.com | Atlanta, United States |
Investor details for Mochila
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mochila
4 dated milestones of Mochila across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Mochila is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series E, of $1.5M.
- Exit Acquired by Inform.
Competitors of Mochila
Mochila has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Mochila
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mochila
Websites that share an audience with Mochila (mochila.com).
Websites whose visitors overlap most with Mochila. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adweek.com | 100% | 883.2K | #75,876 | View details | |
feedzilla.com | feedzilla.com | 100% | β | ||
ndn.org | ndn.org | 96% | #3,390,268 | β | |
| broadcast-interactive.com | 92% | 680.7K | View details | ||
paidcontent.org | paidcontent.org | 89% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Mochila
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Mochila (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Mochila
Complete news archive for Mochila
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Mochila
Mochila was founded in 2001 and raised its 1st funding round 2 years after it was founded.
Mochila is headquartered in Carlsbad, United States. It is registered at Carlsbad, California, United States.
Mochila is a funded company, having raised a total of $31.13M across 12 funding rounds to date. The company's 1st funding round was a Series A of $500K, raised on Feb 2003.
Mochila has 20 employees.
Founded in 2001 in Carlsbad, United States, Mochila functions in the digital media sector by providing a platform for web publishers to access and distribute articles, photos, and videos on topics including news, entertainment, sports, and health. Proprietary technology is integrated to manage licensing and enable revenue sharing from accompanying advertisements. Partnerships are maintained with entities such as Reuters, AFP, and Getty Images, supporting content supply and operations.
Mochila has 4 investors. Key investors include J P Morgan, Inform, Mission Ventures, and CRV.
Mochila operates through Mochila Fulfillment Llc.
Yes. Mochila was acquired by Inform in June 2012.

