About Inform
Inform is a Media & Entertainment company based in Atlanta (United States) founded in 2002, and was acquired by Bright Mountain Media in June 2019. It operates as a personalized content delivery and ad impressions are automated. Inform has raised $29.33 million across 5 funding rounds from investors including Bright Mountain Media, Spark Capital and The Stephens Group. The company has 124 employees. Inform has completed 2 acquisitions, including Mochila and Reverb Technologies. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is NEWS DISTRIBUTION NETWORK, INC. Its competitors include Taboola, EX.CO, OpenWeb, Supersonic and Verve and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Inform was founded in 2002 in Atlanta, United States, and operates in the digital advertising sector. Personalized content delivery and performance-based monetization are supplied to mobile and desktop advertisers and publishers. Relevant videos are embedded into articles and platforms to support digital storytelling. Proprietary technology is employed for content matching and the automated distribution of premium video impressions among content providers.
- Headquarters Atlanta, United States
- Employees 124
- SectorsMedia & Entertainment
- Website inform.com
- Social LinkedIn
- Acquired by Bright Mountain Media (Jun 2019)
- Legal Name News Distribution Network, Inc.
- Total Equity Funding$29.33M (USD)
in 5 rounds
- Latest Funding Round$330K (USD), Series C
Jul 2011
- InvestorsBright Mountain Media
& 3 more
- Employee Count124
- Investments & AcquisitionsMochila
& 1 more
- Acquired byBright Mountain Media
(Jun 2019)
Funding Insights of Inform
Inform has successfully raised a total of $29.33M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $330 thousand completed in July 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.33M
- Total Rounds 5
- Last Round Series C — $330,000
- First Round $10M
(Feb 2006)
- Investors Count 3
All 5 funding rounds of Inform with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2011 | $330,000 | Series C | – | – | – |
| May 2010 | $4M | Series C | – | Spark Capital, The Stephens Group | – |
| Jan 2009 | – | Angel Round | – | – | |
| Jan 2008 | $15M | Series C | – | Spark Capital | – |
| Feb 2006 | $10M | Series B | – | The Stephens Group | – |
4 investors in total: 4 institutional.
Investors in Inform
Inform has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Bright Mountain Media, Spark Capital and The Stephens Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Spark Capital is engaged in venture capital investments. | – | sparkcapital.com | San Francisco, United States | |
Private equity firm focused on multiple sectors | – | stephensgroup.com | Little Rock, United States | |
US seed and early-stage companies are funded by Tomorrow Ventures. | – | tomorrowvc.com | Palo Alto, United States | |
AI-powered marketing solutions and integrated services are provided. | 2010 | brightmountainmedia.com | West Palm Beach, United States |
Investor details for Inform
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- Investor portfolios
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People of Inform
3 people are tracked at Inform (1 in leadership, 2 in team); the tracked headcount is 124.
| Name | Role | Group |
|---|---|---|
Paul Fogleman | President | Leadership |
Douadi Mohamed | Responsable Des Ventes | Team |
Erica Kaiser Monahan | Digital Sales Planner | Team |
Complete people profiles for Inform
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Inform
Inform has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mochila and Reverb Technologies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Company behind Reverb News app, Reverb Insights and Swagger | helloreverb.com | San Mateo, United States | 2008 | Jun 2015 | •••• | |
Marketplace for individual articles | mochila.com | Carlsbad, United States | 2001 | Jun 2012 | •••• |
Complete acquisition details for Inform
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Timeline of Inform
6 dated milestones of Inform across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Inform is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C, of $330K.
- Acquisition Acquires Mochila.
- Acquisition Acquires Reverb Technologies.
- Exit Acquired by Bright Mountain Media.
Competitors of Inform
Inform has 8 listed competitors in our database, 6 of them funded. They include Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $393M | – | Cross-device ad network is provided for conversation-based advertising. | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| fluentco.com | 2010 | New York, United States | – | 70 | AI-powered commerce media solutions are provided by Fluent for growth. | |
| thearenagroup.net | 2011 | New York, United States | – | 354 | Ad network software platform connects advertisers with publishers. |
Detailed competitors of Inform
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Web traffic of Inform
Websites that share an audience with Inform (inform.com).
Websites whose visitors overlap most with Inform. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ap.org | 100% | 1.3M | #40,828 | View details | |
| daylife.com | 100% | – | – | View details | |
editorsweblog.org | editorsweblog.org | 79% | – | – | – |
zumapress.com | zumapress.com | 33% | – | #2,301,480 | – |
touchstonegadget.com | touchstonegadget.com | 28% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Inform
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- 6 similar websites
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- Traffic by brand
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Inform (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Inform
Complete news archive for Inform
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Frequently Asked Questions about Inform
Inform was founded in 2002 and raised its 1st funding round 4 years after it was founded.
Inform is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Inform is a funded company, having raised a total of $29.33M across 5 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Feb 2006.
Inform has 124 employees.
Inform was founded in 2002 in Atlanta, United States, and operates in the digital advertising sector. Personalized content delivery and performance-based monetization are supplied to mobile and desktop advertisers and publishers. Relevant videos are embedded into articles and platforms to support digital storytelling. Proprietary technology is employed for content matching and the automated distribution of premium video impressions among content providers.
Inform's top competitors include Taboola, Supersonic and EX.CO.
Inform has made 2 acquisitions, including Mochila, and Reverb Technologies.
Inform has 4 investors. Key investors include Bright Mountain Media, Spark Capital, The Stephens Group, and Tomorrow Ventures.
Inform operates through News Distribution Network, Inc..
Yes. Inform was acquired by Bright Mountain Media in June 2019.