About Morphe
Morphe is a company based in San Francisco (United States) founded in 2008 by Linda Tawil was acquired by General Atlantic in August 2019.. Morphe offers products and services including Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss. Morphe operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter San Francisco, United States
- Founders Linda Tawil
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Morphe Brushes
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$188.01 K (USD), Grant
May 01, 2021
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Investors
General Atlantic
& 4 more
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Employee Count
Employee Count
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Acquired by
General Atlantic
(Aug 19, 2019)
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Products & Services of Morphe
Morphe offers a comprehensive portfolio of products and services, including Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Brushes for applying makeup and achieving professional looks
Palettes with various shades for eye makeup application
Lip products offering color and finish for lip enhancement
Gloss for adding shine and moisture to lips
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Funding Insights of Morphe
- Total Funding Total Funding
- Total Rounds 1
- Last Round Grant — $188,008
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First Round
First Round
(01 May 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Grant - Morphe | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Morphe
Morphe has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include General Atlantic, European Union and Summit Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Summit Partners is recognized as a growth equity investment firm.
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Founded Year | Domain | Location | |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Morphe
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Morphe
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Morphe Comparisons
Competitors of Morphe
Morphe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Multi-category color cosmetics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Makeup products are recommended online based on personal quizzes.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
Manufacturer of beauty care products for women
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Morphe
Frequently Asked Questions about Morphe
When was Morphe founded?
Morphe was founded in 2008 and raised its 1st funding round 13 years after it was founded.
Where is Morphe located?
Morphe is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
What does Morphe do?
Morphe, established in 2008 and currently in Acquired stage, focuses on producing consumer products, beauty personal care products, makeup, multi-category, and internet first brand. Brand of beauty personal care products. Adapting to market demands with innovation and client-focused strategies.
Who are the top competitors of Morphe?
Morphe's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
What products or services does Morphe offer?
Morphe offers Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss.
Who are Morphe's investors?
Morphe has 4 investors. Key investors include General Atlantic, European Union, Summit Partners, and Christophe Maire.