About Morphe
Morphe is a company based in San Francisco (United States) founded in 2008 by Linda Tawil was acquired by General Atlantic in August 2019. Morphe offers products and services including Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss. Morphe operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter San Francisco, United States
- Founders Linda Tawil
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website morphe.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by General Atlantic (Aug 2019)
- Legal Name Morphe Brushes
- Latest Funding Round$188.01K (USD), Grant
May 2021
- InvestorsGeneral Atlantic
& 4 more
- Acquired byGeneral Atlantic
(Aug 2019)
Products & Services of Morphe
Morphe offers a comprehensive portfolio of products and services, including Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss.
Brushes for applying makeup and achieving professional looks
Palettes with various shades for eye makeup application
Lip products offering color and finish for lip enhancement
Gloss for adding shine and moisture to lips
Apps and channels of Morphe
its YouTube channel Morphe has 255K subscribers and 30 videos.
Videos from Morphe
The most watched videos on Morphe's YouTube channel, Morphe (255K subscribers). Click a video to play it here.
More on Morphe.
Funding Insights of Morphe
- Total Rounds 1
- Last Round Grant — $188,008
- First Round $188,008
(May 2021)
- Investors Count 1
All 1 funding rounds of Morphe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $188,008 | Grant | – | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Morphe
Morphe has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include General Atlantic, European Union and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
CM Christophe Maire | Swiss angel investor, founder of Atlantic Labs, active in Indian startups | – | unknown_3b300b6218dd4983a | - |
Investor details for Morphe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Morphe
23 people are tracked at Morphe (16 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Linda Tawil | Co-Founder | Leadership |
Myles McCormick | CEO | Leadership |
William Laubender | Head Of Quality | Leadership |
Emily. Lucas | Regional Sales General Manager | Leadership |
A Lisa | Chief Sales Marketing Officer | Leadership |
Lucia Stilo | General Manager Sales Marketing | Leadership |
Deborah Lucas | Regional Sales General Manager | Leadership |
Valeria Fascetti | General Manager Sales Marketing | Leadership |
Lucia Camilletti | General Manager Sales Marketing | Leadership |
Lorenzo Guslandi | General Manager Sales Marketing | Leadership |
Keshia Romany | General Manager Sales Marketing | Leadership |
Terri Aram | Regional Sales General Manager | Leadership |
Lucia Giannola | General Manager Sales Marketing | Leadership |
Steven Peterolff | Regional Sales General Manager | Leadership |
Emily Fatimah | Regional Sales General Manager | Leadership |
Fernanda Neri | Regional Sales General Manager | Leadership |
Rachael Davies | Account Manager | Team |
Emmanuel Pagan Quiles | Sales & Artistry | Team |
Issy Condello | Beauty Artist | Team |
Rosie J. | Senior National Account Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Morphe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Morphe
3 dated milestones of Morphe across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Morphe is founded.
- Exit Acquired by General Atlantic.
- Funding First funding round of $188K.
Competitors of Morphe
Morphe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| wanderbeauty.com | 2014 | New York, United States | $8.28M | 16 | Cruelty-free travel makeup and accessories are offered by Wander Beauty. |
Detailed competitors of Morphe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Morphe
The website of Morphe (morphe.com) receives about 693.5K visits a month and ranks #53,380 among all websites worldwide, #2,624 in Beauty and Cosmetics.
- Monthly visits693.5K
▼ 15.2% vs previous month
- Unique visitors374.8K
per month
- Global rank#53,380
among all websites
- Category rank#2,624
Lifestyle · Beauty and Cosmetics
- Bounce rate42%
- Pages per visit4.5
- Average visit2 min 17 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Morphe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| sephora.com | 99% | 54.5M | #494 | View details | |
| maccosmetics.com | 97% | 2.2M | #16,149 | View details | |
morphebrushes.com | morphebrushes.com | 96% | – | – | – |
| colourpop.com | 95% | – | #20,253 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Morphe
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Morphe
Complete news archive for Morphe
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Morphe
10 companies that operate in the same segment as Morphe (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Morphe
Morphe was founded in 2008 and raised its 1st funding round 13 years after it was founded.
Morphe is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Morphe, established in 2008 and currently in Acquired stage, focuses on producing consumer products, beauty personal care products, makeup, multi-category, and internet first brand. Brand of beauty personal care products. Adapting to market demands with innovation and client-focused strategies.
Morphe's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
Morphe offers Makeup Brushes, Eyeshadow Palettes, Lipsticks, and Lip Gloss.
Morphe has 4 investors. Key investors include General Atlantic, European Union, Summit Partners, and Christophe Maire.
Morphe operates through Morphe Brushes.
Yes. Morphe was acquired by General Atlantic in August 2019.
The website of Morphe receives about 694 thousand visits a month and ranks #53,380 among all websites worldwide.