About Motorline Group
Motorline Group is a Transportation, Automotive & Logistics company based in United Kingdom founded in 1972, and was acquired by Marshall Motor Holdings in October 2021. Dealership services for cars, trucks, and bikes are offered. Motorline Group offers products and services including New Vehicles, Used Vehicles, Servicing, and Finance Options. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its legal entity is MOTORLINE LIMITED. Its competitors include Auto Trader, Pendragon and Vertu Motors.
Company details
Motorline Group was established in 1972 in Kent, United Kingdom, within the automotive sector. Operations focus on dealership activities for cars, trucks, and bikes, including sales and related services. The company maintains its primary location in Kent, serving regional markets through established facilities. Core functions encompass vehicle procurement, customer financing options, and after-sales support, all handled via the domain motorline.co.uk.
- Headquarters Kent, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Website motorline.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Marshall Motor Holdings (Oct 2021)
- Legal Name Motorline Limited
- Date of Incorporation 17 Sep, 1984
- Jurisdiction MILTON KEYNES, BUCKINGHAMSHIRE, UNITED KINGDOM
- Investors
- Acquired byMarshall Motor Holdings
(Oct 2021)
Products & Services of Motorline Group
Motorline Group offers a comprehensive portfolio of products and services, including New Vehicles, Used Vehicles, Servicing, and Finance Options.
Retail of new cars, vans, trucks, and bikes
Sales of pre-owned cars and commercials
Vehicle maintenance and repair services
Arranging loans and insurance for vehicles
Investors in Motorline Group
Motorline Group has secured backing from 1 investor. Prominent investors backing the company include Marshall Motor Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Automotive vehicles are retailed and serviced across the United Kingdom. | 2008 | mmhplc.com | Cambridge, United Kingdom |
Investor details for Motorline Group
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Timeline of Motorline Group
2 dated milestones of Motorline Group across 49 years, from founding to its latest funding, stage changes and deals.
- Founded Motorline Group is founded.
- Exit Acquired by Marshall Motor Holdings.
Competitors of Motorline Group
Motorline Group has 3 listed competitors in our database. They include Auto Trader, Pendragon and Vertu Motors.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| autotrader.co.uk | 1977 | Manchester, United Kingdom | 790 | Used cars are listed and searched via an online platform. | ||
| pendragonplc.com | 1989 | Nottingham, United Kingdom | 9,564 | Car dealership, repair, and leasing services are provided. | ||
| vertumotors.com | 2006 | Gateshead, United Kingdom | 6,719 | Provider of new and used cars, vans, and motorcycles |
Detailed competitors of Motorline Group
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Web traffic of Motorline Group
Websites that share an audience with Motorline Group (motorline.co.uk).
Websites whose visitors overlap most with Motorline Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| autotrader.co.uk | 100% | 40.1M | #725 | View details | |
motorlinedirect.co.uk | motorlinedirect.co.uk | 98% | #2,032,828 | β | |
underwoodsmotorgroup.com | underwoodsmotorgroup.com | 88% | β | ||
| bigmotoringworld.co.uk | 88% | 966K | #53,239 | View details | |
| petercoopergroup.co.uk | 88% | #1,071,408 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 14 similar websites and full traffic analytics for Motorline Group
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- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Motorline Group (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Motorline Group
Complete news archive for Motorline Group
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Frequently Asked Questions about Motorline Group
Motorline Group was founded in 1972.
Motorline Group is headquartered in United Kingdom. It is registered at Kent, United Kingdom.
Motorline Group was established in 1972 in Kent, United Kingdom, within the automotive sector. Operations focus on dealership activities for cars, trucks, and bikes, including sales and related services. The company maintains its primary location in Kent, serving regional markets through established facilities. Core functions encompass vehicle procurement, customer financing options, and after-sales support, all handled via the domain motorline.co.uk.
Motorline Group's top competitors include Auto Trader, Vertu Motors and Pendragon.
Motorline Group offers New Vehicles, Used Vehicles, Servicing, and Finance Options.
Motorline Group has 1 investor. Key investors include Marshall Motor Holdings.
Motorline Group operates through Motorline Limited.
Yes. Motorline Group was acquired by Marshall Motor Holdings in October 2021.

