About Motorway
Motorway is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2017 by Tom Leathes, Alex Buttle, and Harry Jones. Motorway has raised $276.23 million across 6 funding rounds from investors including Unbound, Trinity Capital and Index Ventures. The company has 471 employees. Motorway has completed 1 acquisition, including Total Car Check. Motorway was last valued at $1 billion in November 2021. Its chief executive, as recorded, is Tom Leathes. Its website motorway.co.uk draws about 2.1 million monthly visits. Motorway offers products and services including Car Valuation Tool, Auction Platform, and Collection Service. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is MOTORWAY ONLINE LTD. Its competitors include The Car Buying Group, We Buy Any Car and Wizzle.
Company details
Online C2B auction-based marketplace for used cars. Users need to enter their vehicles registration number to receive a free online valuation. Based on the information provided and the initial valuation, the users receive offers from various car-buying sites. Users can compare the offers and select the best deal.
- Headquarters London, United Kingdom
- Employees 471
- Founders Tom Leathes, Alex Buttle, Harry Jones
- Stage Unicorn
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Email••••••••
- Phone•••• ••••
- Website motorway.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Motorway Online Ltd
- Date of Incorporation 19 Jul, 2016
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$50.91 K (USD)107as on Dec 31, 2022
- Net Profit-$52.62 K (USD)-246as on Dec 31, 2022
- EBITDA-$47.8 M (USD)as on Dec 31, 2024
- Total Equity Funding$276.23M (USD)
in 6 rounds
- Latest Funding Round$33.57M (USD), Debt – Conventional
Dec 2025
- InvestorsUnbound
& 17 more
- Employee Count471
- Investments & Acquisitions
Products & Services of Motorway
Motorway offers a comprehensive portfolio of products and services, including Car Valuation Tool, Auction Platform, and Collection Service.
Free tool to instantly estimate car value using market data
Online system for dealers to bid on used cars
Free home pickup and payment for sold vehicles
Funding Insights of Motorway
Motorway has successfully raised a total of $276.23M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $33.57 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $276.23M
- Total Rounds 6
- Last Round Debt – Conventional — $33.57M
- First Round $664,935
(Mar 2017)
- Investors Count 18
All 6 funding rounds of Motorway with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $33.57M | Debt – Conventional | – | – | – |
| Nov 2021 | $190M | Series C | $1B | Index Ventures, Iconiq Capital | |
| Jun 2021 | $67.68M | Series B | – | Index Ventures | |
| Jun 2019 | $13.79M | Series A | $61.08M | Marchmont Ventures Group | |
| Mar 2018 | $4.1M | Seed | – | LocalGlobe, Marchmont Ventures Group | |
| Mar 2017 | $664,935 | Angel Round | $••••• | Christian Woolfenden, Shakil Khan | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $1B | •••••••• |
| Jun 2019 | $61.08M | •••••••• |
| Mar 2017 | $••••• | •••••••• |
Full valuation and stage history of Motorway
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Last known valuation $1B (Nov 2021). 18 investors in total: 11 institutional and 7 angel.
Investors in Motorway
Motorway has secured backing from 18 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Unbound, Trinity Capital and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
BMW i Ventures is focused on investing in automotive technology startups. | bmwiventures.com | Mountain View, United States | ||
Unbound is focused on building and backing long-term companies. | un-bound.com | London, United Kingdom | ||
Provider of investment management and real asset services | iconiqcapital.com | San Francisco, United States | ||
| marchmontventures.com | ||||
Venture capital firm focused on seed-stage investments | localglobe.vc | London, United Kingdom | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Venture capital investments are provided by Phoenix Court. | phoenixcourt.vc | London, United Kingdom | ||
A boutique investment partnership based in London is operated. | 2016 | latitudeim.com | London, United Kingdom | |
Rewards-based crowdfunding is facilitated for digital book projects. | 2011 | unbound.com | London, United Kingdom |
Investor details for Motorway
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People of Motorway
115 people are tracked at Motorway (31 in leadership, 84 in team); the tracked headcount is 471.
| Name | Role | Group |
|---|---|---|
Tom Leathes | Co-Founder & CEO | Leadership |
Alex Buttle | Co-Founder & VP Growth | Leadership |
Harry Jones | Co-Founder & CPO | Leadership |
William McCoull | Director Of Engineering - Data AI And Platform Enablement | Leadership |
lloyd | Chief Marketing Officer | Leadership |
Tanya Cordrey | Chief Product Officer | Leadership |
Nicholas Hartley | Vice President Of Seller Services | Leadership |
James Wilson | Chief Operating Officer | Leadership |
Samuel Worsley | Head Of Partnerships & Media, UK | Leadership |
Matt Sleeman | VP Of Engineering | Leadership |
Asif Ghulamali | VP Finance | Leadership |
Victoria Roberts | Head Of Marketing | Leadership |
Brook Bishop | Head Of Growth And Transformation | Leadership |
Jack Nottage | Head Of Finance | Leadership |
Jennifer Reeves | Head Of Communications | Leadership |
Ashita Kachru | Head Of Engineering | Leadership |
Catherine Wagner Veary | Head Of Brand Marketing | Leadership |
Benjamin Jones | Head Of Machine Learning | Leadership |
Jon Gould | Head Of Payment Operations | Leadership |
Will McCoull | Director Of Engineering - Data AI And Platform Enablement | Leadership |
95 more people are available in the full profile.
Complete people profiles for Motorway
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Investments & Acquisitions by Motorway
Motorway has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Total Car Check.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Used vehicle valuations are provided for automotive assessments. | totalcarcheck.co.uk | London, United Kingdom | 1938 | Jul 2023 | •••• |
Complete acquisition details for Motorway
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Timeline of Motorway
6 dated milestones of Motorway across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Motorway is founded.
- Funding First funding round of $665K.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Total Car Check.
- Funding Latest funding round, Debt – Conventional, of $33.6M.
Competitors of Motorway
Motorway has 3 listed competitors in our database. They include The Car Buying Group, We Buy Any Car and Wizzle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thecarbuyinggroup.co.uk | 2014 | Bradford, United Kingdom | 69 | Online portal to sell cars | ||
| webuyanycar.com | 2006 | Manchester, United Kingdom | Operates as an online platform for purchasing used cars from individuals. | |||
| wizzle.co.uk | 2013 | Christchurch, United Kingdom | 271 | Cars are sold to dealerships via an online C2B platform. |
Detailed competitors of Motorway
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Web traffic of Motorway
The website of Motorway (motorway.co.uk) receives about 2.1M visits a month and ranks #29,411 among all websites worldwide, #549 in Vehicles.
- Monthly visits2.1M
▲ 30.5% vs previous month
- Unique visitors701.8K
per month
- Global rank#29,411
among all websites
- Category rank#549
Vehicles · Vehicles
- Bounce rate45%
- Pages per visit4.2
- Average visit1 min 59 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Motorway. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| webuyanycar.com | 100% | #19,255 | View details | ||
| carwow.co.uk | 92% | 7.6M | #8,394 | View details | |
| autotrader.co.uk | 86% | 40.1M | #725 | View details | |
| motorpoint.co.uk | 85% | 2M | #30,516 | View details | |
parkers.co.uk | parkers.co.uk | 85% | #23,457 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Motorway
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Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Motorway (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Motorway
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Frequently Asked Questions about Motorway
Motorway was founded in 2017.
Motorway is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Tom Leathes is the CEO of Motorway, as recorded in our data. They have also founded this company.
Motorway is a funded company, having raised a total of $276.23M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $664.94K, raised on Mar 2017.
Motorway has 471 employees.
Annual revenue of Motorway is $50.91K as on Dec 31, 2022.
Online C2B auction-based marketplace for used cars. Users need to enter their vehicles registration number to receive a free online valuation. Based on the information provided and the initial valuation, the users receive offers from various car-buying sites. Users can compare the offers and select the best deal.
Motorway's top competitors include The Car Buying Group, Wizzle and We Buy Any Car.
Motorway offers Car Valuation Tool, Auction Platform, and Collection Service.
Motorway has made 1 acquisition, including Total Car Check.
Motorway has 18 investors. Key investors include Unbound, Trinity Capital, Index Ventures, BMW i Ventures, and Latitude Investment Management.
The valuation of Motorway is $1B as of Nov 2021.