About Mspark
Mspark is a Technology company based in Helena (United States) founded in 1988, and was acquired by Creekstone Capital Group in February 2024. Direct mail and consumer analytics solutions are provided to businesses. Mspark has completed 3 acquisitions, including Market Select, Preferred Mail Advertising and Stjoeads.com. Its chief executive, as recorded, is Rob Houghtlin. Mspark offers products and services including Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising. Its focus areas include Enterprise Applications, MarketingTech and Direct Mail Marketing. Its legal entity is MAILSOUTH, INC. Its competitors include RRD, Lob and PebblePost; 2 of its 3 listed competitors have raised funding.
Company details
Mspark provides direct marketing solutions and consumer analytics. Enables businesses to design and send mails and postcards to rural consumers. Products and services include Shared Mail - to send printed ads shared with other merchants in a single package, Wrap - to send mails to entire market or trade zone, IMPACT Postcard - to send postcards to households, IPACT Fixed - to send postcards to advertise a new store, product, service or promotion, IMPACT Message - to send personalized postcards and others. Also provides analytical solutions by analysing the database of existing clients, consumer response to coupons and others. Clientele includes Aarons, Ashley, Directv, Pizza Hut and others.
- Headquarters Helena, United States
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website mspark.com
- Social LinkedIn Facebook
- Acquired by Court Square (Oct 2010)
- Legal Name Mailsouth, Inc
- InvestorsNew Mountain Capital
& 2 more
- Investments & AcquisitionsMarket Select
& 2 more
- Acquired by
Products & Services of Mspark
Mspark offers a comprehensive portfolio of products and services, including Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising.
Targeted mail campaigns for customer acquisition and response driving.
Cost-effective mail distribution to reach specific audiences.
Display and pre-roll ads to engage consumers digitally.
Search and social ads for targeted business promotion.
Investors in Mspark
Mspark has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include New Mountain Capital, Creekstone Capital Group and Court Square.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
New Mountain Capital manages investments in private equity, credit, and net lease strategies. | newmountaincapital.com | |||
Private equity buyouts are conducted in North American middle-market firms. | courtsquare.com | New York, United States | ||
Creekstone Capital Group is engaged in middle-market investment activities. | creekstonecapitalgroup.com |
Investor details for Mspark
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People of Mspark
61 people are tracked at Mspark (15 in leadership, 46 in team).
| Name | Role | Group |
|---|---|---|
Rob Houghtlin | CEO | Leadership |
Ron Pennington | VP, Manufacturing | Leadership |
Miranda Ricks | Vice President Core Sales | Leadership |
Josh Worden | Vice President Of People Operations | Leadership |
Lori Sigler | COO & CFO | Leadership |
Andy Zipfel | Vp, Marketing & Business Development | Leadership |
Frank Selvaggi | VP of Data, Analytics, & Media Strategy | Leadership |
Cal Wood | Director, National Accounts | Leadership |
Brian Blackman | VP, Accounting Services and Creative Services | Leadership |
Tamala A. George | Director, National Accounts | Leadership |
Nicole Winesburg | Director, Strategic Accounts | Leadership |
Ken Rossi | Director Of Print Operations & Procurement | Leadership |
Greg Williams | Director, Business Development | Leadership |
Montica Holloway | Senior Director Of Network Sales | Leadership |
Tiffany Hall | Director New Business Development | Leadership |
Jeff Jacobs | Sr. Marketing Strategist | Team |
Philip Sahuc | Sr. Marketing Strategist | Team |
Sharon Hopkins | Local Account Executive | Team |
Sarah Evans | Strategic Partners Account Manager | Team |
Mark Chase | Terr Exec Sales | Team |
41 more people are available in the full profile.
Complete people profiles for Mspark
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Investments & Acquisitions by Mspark
Mspark has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Market Select, Preferred Mail Advertising and Stjoeads.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of direct mailing services | stjoeads.com | St. Joseph, United States | 2014 | Nov 2018 | •••• | |
Direct mail advertising services are provided from Huntington, United States. | preferredmailadvertising.com | Huntington, United States | 2002 | Sep 2017 | •••• | |
Direct mail and advertising services are provided to clients. | mymarketselect.com | Reading, United States | 1991 | Nov 2016 | •••• |
Complete acquisition details for Mspark
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Timeline of Mspark
7 dated milestones of Mspark across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Mspark is founded.
- Exit Acquired by New Mountain Capital.
- Exit Acquired by Court Square.
- Acquisition Acquires Market Select.
- Acquisition Acquires Preferred Mail Advertising.
- Acquisition Acquires Stjoeads.com.
- Exit Acquired by Creekstone Capital Group.
Competitors of Mspark
Mspark has 3 listed competitors in our database, 2 of them funded. They include RRD, Lob and PebblePost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rrd.com | 1864 | Chicago, United States | Multi-channel platform for marketing business communication | |||
| lob.com | 2013 | San Francisco, United States | $81.86M | 108 | Cloud-based API solutions for direct mail automation are provided. | |
| pebblepost.com | 2014 | New York, United States | $60.44M | Marketing management and analytics platform |
Detailed competitors of Mspark
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Web traffic of Mspark
The website of Mspark (mspark.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▼ 1.1% vs previous month
Websites whose visitors overlap most with Mspark. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mapbusinessonline.com | 100% | #2,332,048 | View details | ||
pe.usps.gov | pe.usps.gov | 83% | – | ||
| webserv.io | 82% | 680.7K | #2,827,635 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Mspark (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Mspark
Complete news archive for Mspark
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Frequently Asked Questions about Mspark
Mspark was founded in 1988.
Mspark is headquartered in Helena, United States. It is registered at Helena, Montana, United States.
Rob Houghtlin is the CEO of Mspark, as recorded in our data.
Mspark provides direct marketing solutions and consumer analytics. Enables businesses to design and send mails and postcards to rural consumers. Products and services include Shared Mail - to send printed ads shared with other merchants in a single package, Wrap - to send mails to entire market or trade zone, IMPACT Postcard - to send postcards to households, IPACT Fixed - to send postcards to advertise a new store, product, service or promotion, IMPACT Message - to send personalized postcards and others. Also provides analytical solutions by analysing the database of existing clients, consumer response to coupons and others. Clientele includes Aarons, Ashley, Directv, Pizza Hut and others.
Mspark's top competitors include RRD, PebblePost and Lob.
Mspark offers Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising.
Mspark has made 3 acquisitions, including Market Select, Preferred Mail Advertising, and Stjoeads.com.
Mspark has 3 investors. Key investors include New Mountain Capital, Creekstone Capital Group, and Court Square.
Mspark operates through Mailsouth, Inc.
Yes. Mspark was acquired by Court Square in October 2010.