About Mspark
Mspark is a company based in Helena (United States) founded in 1988 was acquired by Creekstone Capital Group in February 2024.. Mspark has completed 3 acquisitions, including Market Select, Preferred Mail Advertising and Stjoeads.com. Mspark offers products and services including Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising. Mspark operates in a competitive market with competitors including RRD, Lob, PebblePost, IWCO Direct and Reachdesk, among others.
- Headquarter Helena, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Mailsouth, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
New Mountain Capital
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Market Select
& 2 more
- Acquired by
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Products & Services of Mspark
Mspark offers a comprehensive portfolio of products and services, including Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Targeted mail campaigns for customer acquisition and response driving.
Cost-effective mail distribution to reach specific audiences.
Display and pre-roll ads to engage consumers digitally.
Search and social ads for targeted business promotion.
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Funding Insights of Mspark
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mspark
Mspark has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include New Mountain Capital, Creekstone Capital Group and Court Square. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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New Mountain Capital manages investments in private equity, credit, and net lease strategies.
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Founded Year | Domain | Location | |
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Private equity buyouts are conducted in North American middle-market firms.
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Founded Year | Domain | Location | |
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Creekstone Capital Group is engaged in middle-market investment activities.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mspark
Mspark has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Market Select, Preferred Mail Advertising and Stjoeads.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of direct mailing services
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2014 | ||||
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Direct mail advertising services are provided from Huntington, United States.
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2002 | ||||
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Direct mail and advertising services are provided to clients.
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1991 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Mspark
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mspark Comparisons
Competitors of Mspark
Mspark operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RRD, Lob, PebblePost, IWCO Direct and Reachdesk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-channel platform for marketing business communication
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| domain | founded_year | HQ Location |
Cloud-based API solutions for direct mail automation are provided.
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| domain | founded_year | HQ Location |
Marketing management and analytics platform
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| domain | founded_year | HQ Location |
Direct mailing and marketing services
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| domain | founded_year | HQ Location |
Reachdesk is recognized as a global B2B gifting and swag platform.
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| domain | founded_year | HQ Location |
QR driven IoT software
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mspark
Frequently Asked Questions about Mspark
When was Mspark founded?
Mspark was founded in 1988.
Where is Mspark located?
Mspark is headquartered in Helena, United States. It is registered at Helena, Montana, United States.
Who is the current CEO of Mspark?
Rob Houghtlin is the current CEO of Mspark.
What does Mspark do?
Mspark provides direct marketing solutions and consumer analytics. Enables businesses to design and send mails and postcards to rural consumers. Products and services include Shared Mail - to send printed ads shared with other merchants in a single package, Wrap - to send mails to entire market or trade zone, IMPACT Postcard - to send postcards to households, IPACT Fixed - to send postcards to advertise a new store, product, service or promotion, IMPACT Message - to send personalized postcards and others. Also provides analytical solutions by analysing the database of existing clients, consumer response to coupons and others. Clientele includes Aarons, Ashley, Directv, Pizza Hut and others.
Who are the top competitors of Mspark?
Mspark's top competitors include RRD, PebblePost and Lob.
What products or services does Mspark offer?
Mspark offers Direct Mail, Shared Mail, Digital Advertising, and Social Media Advertising.
How many acquisitions has Mspark made?
Mspark has made 3 acquisitions, including Market Select, Preferred Mail Advertising, and Stjoeads.com.
Who are Mspark's investors?
Mspark has 3 investors. Key investors include New Mountain Capital, Creekstone Capital Group, and Court Square.