About My Food Bag
My Food Bag is a company based in Auckland (New Zealand) founded in 2013.. The company has 211 employees as of March 31, 2024. My Food Bag offers products and services including Meal Kits, Ready Made Meals, Bargain Box, and Fresh Start. My Food Bag operates in a competitive market with competitors including HelloFresh, Marley Spoon, My Foodie Box, Just Add Vegan and Feastively, among others.
- Headquarter Auckland, New Zealand
- Employees 211 as on 31 Mar, 2024
- Stage Public
-
Sectors
Retail
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name My Food Bag Group Ltd.
-
Annual Revenue
$92.1 M (USD)-0.08as on Mar 31, 2025
-
Net Profit
$3.61 M (USD)5.06as on Mar 31, 2025
-
EBITDA
$9.11 M (USD)1.49as on Mar 31, 2025
-
Latest Funding Round
- Investors
-
Employee Count
211
as on Mar 31, 2024
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
IPO & Listings of My Food Bag
My Food Bag is a publicly listed company on the NZX with ticker symbol MFB in New Zealand, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of My Food Bag
My Food Bag offers a comprehensive portfolio of products and services, including Meal Kits, Ready Made Meals, Bargain Box, and Fresh Start. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides ingredients and recipes for weekly home cooking
Offers quick, pre-cooked options for easy consumption
Delivers affordable grocery selections with meal components
Supplies nutritious meal options for various dietary preferences
Unlock access to complete
Unlock access to complete
Funding Insights of My Food Bag
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2016 | Amount | Series A - My Food Bag | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in My Food Bag
My Food Bag has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Waterman Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Waterman Capital is engaged in private equity investments in New Zealand.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by My Food Bag
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - My Food Bag
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
My Food Bag Comparisons
Competitors of My Food Bag
My Food Bag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Marley Spoon, My Foodie Box, Just Add Vegan and Feastively, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meal recipe kits are delivered through a weekly subscription service.
|
|
| domain | founded_year | HQ Location |
Internet first brand for meal kits
|
|
| domain | founded_year | HQ Location |
Meal kits are sourced, prepared, and delivered with recipe cards.
|
|
| domain | founded_year | HQ Location |
Vegan meal kits are delivered via subscription with planned recipes.
|
|
| domain | founded_year | HQ Location |
Online platform for ordering recipe boxes
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on My Food Bag
Frequently Asked Questions about My Food Bag
When was My Food Bag founded?
My Food Bag was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Where is My Food Bag located?
My Food Bag is headquartered in Auckland, New Zealand.
How many employees does My Food Bag have?
As of Mar 31, 2024, the latest employee count at My Food Bag is 211.
What is the annual revenue of My Food Bag?
Annual revenue of My Food Bag is $92.1M as on Mar 31, 2025.
What does My Food Bag do?
My Food Bag was founded in 2013 in Auckland, New Zealand, within the meal kit delivery sector. Weekly dinner recipes, designed by a dedicated team and tested eight to ten weeks prior to delivery, are provided alongside pre-portioned ingredients. Various bag options are offered to accommodate different family sizes and dietary preferences. As of 2015, service was extended to 25,000 customers across 13 cities in Australasia.
Who are the top competitors of My Food Bag?
My Food Bag's top competitors include HelloFresh, Marley Spoon and My Foodie Box.
What products or services does My Food Bag offer?
My Food Bag offers Meal Kits, Ready Made Meals, Bargain Box, and Fresh Start.
Is My Food Bag publicly traded?
Yes, My Food Bag is publicly traded on NZX under the ticker symbol MFB.
Who are My Food Bag's investors?
My Food Bag has 1 investor. Key investors include Waterman Capital.
What is My Food Bag's ticker symbol?
The ticker symbol of My Food Bag is MFB on NZX.