About Natural Instinct
Natural Instinct is a company based in Guildford (United Kingdom) founded in 2010 was acquired by Nutriment in July 2024. It operates as a Direct-to-Consumer (D2C). The company has 53 employees. Natural Instinct offers products and services including Raw Dog Food, Raw Cat Food, and Pet Treats & Supplements.
- Investors
- Employee Count53
- Acquired byNutriment
(Jul 2024)
Products & Services of Natural Instinct
Natural Instinct offers a comprehensive portfolio of products and services, including Raw Dog Food, Raw Cat Food, and Pet Treats & Supplements.
Raw dog food made from natural ingredients for health.
Raw cat food crafted with natural, high-quality ingredients.
Treats and supplements for pets using natural components.
Investors in Natural Instinct
Natural Instinct has secured backing from 1 investor. Prominent investors backing the company include The Nutriment Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovative, science-based nutrition products for pets are provided. | 2014 | nutriment.com | Stockholm, Sweden |
Investor details for Natural Instinct
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- Complete investor list
- Round participation
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Timeline of Natural Instinct
2 dated milestones of Natural Instinct across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Natural Instinct is founded.
- Exit Acquired by Nutriment.
Web traffic of Natural Instinct
The website of Natural Instinct (naturalinstinct.com) receives about 33.2K visits a month and ranks #667,089 among all websites worldwide, #5,534 in Pet Food and Supplies.
- Monthly visits33.2K
▼ 9.4% vs previous month
- Unique visitors15.8K
per month
- Global rank#667,089
among all websites
- Category rank#5,534
Pets and Animals · Pet Food and Supplies
- Bounce rate45%
- Pages per visit3.7
- Average visit3 min 28 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Natural Instinct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| naturesmenu.co.uk | 100% | – | #254,926 | View details | |
wolftucker.co.uk | wolftucker.co.uk | 85% | – | #4,023,204 | – |
theyloveit.co.uk | theyloveit.co.uk | 80% | – | #926,381 | – |
petwell.co.uk | petwell.co.uk | 76% | – | #339,476 | – |
| purrform.co.uk | 76% | 20.3K | #1,019,098 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Natural Instinct
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Natural Instinct
Complete news archive for Natural Instinct
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Natural Instinct
10 companies that operate in the same segment as Natural Instinct (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 2,808 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Frequently Asked Questions about Natural Instinct
Natural Instinct was founded in 2010.
Natural Instinct is headquartered in Guildford, United Kingdom.
Natural Instinct has 53 employees.
Natural Instinct is involved in the production and distribution of raw dog and cat food across the UK. The company focuses on using 100 natural ingredients, including human-grade meats and fresh vegetables, with no grains or fillers. Their offerings cater to various pet lifestages and dietary needs, covering sectors like pet health and nutrition. Solutions include a range of raw food products, treats, and supplements aimed at improving pet health, digestion, and overall well-being.
Natural Instinct offers Raw Dog Food, Raw Cat Food, and Pet Treats & Supplements.
Natural Instinct has 1 investor. Key investors include The Nutriment Company.
Natural Instinct operates through Natural Instinct Ltd.
Yes. Natural Instinct was acquired by Nutriment in July 2024.