About Natures Logic
Natures Logic is a company based in Lincoln (United States) founded in 2006 was acquired by Mid America Pet Food in August 2021.. Natures Logic offers products and services including Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth. Natures Logic operates in a competitive market with competitors including Freshpet, I And Love And You, Petsense, Ainsworth Pet Nutrition and Nature's Variety, among others.
- Headquarter Lincoln, United States
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Sectors
Consumer
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Mid America Pet Food
& 1 more
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Employee Count
Employee Count
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Acquired by
Mid America Pet Food
(Aug 02, 2021)
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Products & Services of Natures Logic
Natures Logic offers a comprehensive portfolio of products and services, including Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural dry food providing balanced nutrition for dogs and cats.
Canned options with premium meat sources for pet health.
Healthy treats supporting digestion and training for pets.
Natural pine-based litter for effective odor control.
Dehydrated broth adding flavor and moisture to pet meals.
Funding Insights of Natures Logic
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Series A - Natures Logic | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Natures Logic
Natures Logic has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mid America Pet Food and VisioCap. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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VisioCap is focused on private equity investments in consumer goods.
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Founded Year | Domain | Location | |
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Provider of food for pet
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Natures Logic
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Natures Logic
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Natures Logic Comparisons
Competitors of Natures Logic
Natures Logic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freshpet, I And Love And You, Petsense, Ainsworth Pet Nutrition and Nature's Variety, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering refrigerated pet food
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| domain | founded_year | HQ Location |
Premium dog and cat food is manufactured using natural ingredients.
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| domain | founded_year | HQ Location |
Multi-category pet supplies are offered through an online platform.
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| domain | founded_year | HQ Location |
Pet food and treats are produced, distributed, and marketed.
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| domain | founded_year | HQ Location |
Manufacturer of pet food products from natural ingredients
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| domain | founded_year | HQ Location |
Provider of raw food diets and supplements for dogs and cats
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Natures Logic
Frequently Asked Questions about Natures Logic
When was Natures Logic founded?
Natures Logic was founded in 2006 and raised its 1st funding round 11 years after it was founded.
Where is Natures Logic located?
Natures Logic is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
What does Natures Logic do?
Natures Logic was established in 2006 in Lincoln, United States, within the pet food sector. Dog and cat foods based on whole food nutrition are produced, avoiding synthetic supplements. Distribution occurs through online retailers, retail chains across the U.S. and Canada, and international partners. Pet nutrition information is shared via the companys website at natureslogic.com.
Who are the top competitors of Natures Logic?
Natures Logic's top competitors include Freshpet, I And Love And You and Petsense.
What products or services does Natures Logic offer?
Natures Logic offers Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth.
Who are Natures Logic's investors?
Natures Logic has 2 investors. Key investors include Mid America Pet Food, and VisioCap.