About Natures Logic
Natures Logic is a company based in Lincoln (United States) founded in 2006 was acquired by Mid America Pet Food in August 2021. Natures Logic offers products and services including Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth. Natures Logic operates in a competitive market with competitors including Freshpet, I And Love And You, Petsense, Ainsworth Pet Nutrition and Nature's Variety, among others.
- Headquarter Lincoln, United States
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Website natureslogic.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Mid America Pet Food (Aug 2021)
- InvestorsMid America Pet Food
& 1 more
- Acquired byMid America Pet Food
(Aug 2021)
Products & Services of Natures Logic
Natures Logic offers a comprehensive portfolio of products and services, including Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth.
Natural dry food providing balanced nutrition for dogs and cats.
Canned options with premium meat sources for pet health.
Healthy treats supporting digestion and training for pets.
Natural pine-based litter for effective odor control.
Dehydrated broth adding flavor and moisture to pet meals.
Apps and channels of Natures Logic
its YouTube channel Nature's Logic® Pet Food has 8 subscribers and 1 videos.
Videos from Natures Logic
The most watched videos on Natures Logic's YouTube channel, Nature's Logic® Pet Food (8 subscribers). Click a video to play it here.
More on Nature's Logic® Pet Food.
Funding Insights of Natures Logic
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Natures Logic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | – | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Natures Logic
Natures Logic has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mid America Pet Food and VisioCap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VisioCap is focused on private equity investments in consumer goods. | – | visiocap.com | New York, United States | |
Provider of food for pet | 2007 | mapf.com | Mount Pleasant, United States |
Investor details for Natures Logic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Natures Logic
3 dated milestones of Natures Logic across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Natures Logic is founded.
- Funding First funding round.
- Exit Acquired by Mid America Pet Food.
Competitors of Natures Logic
Natures Logic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freshpet, I And Love And You, Petsense, Ainsworth Pet Nutrition and Nature's Variety, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshpet.com | 2006 | Secaucus, United States | $54M | 779 | Internet first brand offering refrigerated pet food | |
| iandloveandyou.com | 2012 | Boulder, United States | $63.43M | 34 | Premium dog and cat food is manufactured using natural ingredients. | |
| petsense.com | 2006 | Scottsdale, United States | – | 448 | Multi-category pet supplies are offered through an online platform. | |
| ainsworthpets.com | 1933 | Meadville, United States | – | 446 | Pet food and treats are produced, distributed, and marketed. | |
| naturesvariety.com | 2005 | St. Louis, United States | – | 238 | Manufacturer of pet food products from natural ingredients | |
| primalpetfoods.com | 2001 | San Francisco, United States | – | 47 | Provider of raw food diets and supplements for dogs and cats | |
| smalls.com | 2016 | New York, United States | $28M | – | Cat food products are offered by the Smalls brand. | |
| petbrosia.com | 2012 | Cincinnati, United States | $3.34M | – | Operates a direct-to-consumer brand offering premium food products for cats and dogs. |
Detailed competitors of Natures Logic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Natures Logic
The website of Natures Logic (natureslogic.com) receives about 61.2K visits a month and ranks #821,671 among all websites worldwide, #7,059 in Pet Food and Supplies.
- Monthly visits61.2K
▲ 72% vs previous month
- Unique visitors20.5K
per month
- Global rank#821,671
among all websites
- Category rank#7,059
Pets and Animals · Pet Food and Supplies
- Bounce rate62%
- Pages per visit2.1
- Average visit44 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Natures Logic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluebuffalo.com | 100% | 784.1K | #101,289 | View details | |
| stellaandchewys.com | 98% | 97.4K | #359,632 | View details | |
| canidae.com | 95% | 342K | #205,989 | View details | |
| chewy.com | 84% | 46.5M | #671 | View details | |
scheyderweb.com | scheyderweb.com | 84% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Natures Logic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Natures Logic
Complete news archive for Natures Logic
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Natures Logic
10 companies that operate in the same segment as Natures Logic (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Natures Logic
Natures Logic was founded in 2006 and raised its 1st funding round 11 years after it was founded.
Natures Logic is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
Natures Logic was established in 2006 in Lincoln, United States, within the pet food sector. Dog and cat foods based on whole food nutrition are produced, avoiding synthetic supplements. Distribution occurs through online retailers, retail chains across the U.S. and Canada, and international partners. Pet nutrition information is shared via the companys website at natureslogic.com.
Natures Logic's top competitors include Freshpet, I And Love And You and Petsense.
Natures Logic offers Dry Food, Canned Food, Treats, Cat Litter, and Bone Broth.
Natures Logic has 2 investors. Key investors include Mid America Pet Food, and VisioCap.
Yes. Natures Logic was acquired by Mid America Pet Food in August 2021.