NeuroID

Whitefish, United States Founded: 2014 • Age: 12 yrs Acquired By Experian
Consumer behavior analytics for form interactions are provided.
Annual revenue - Latest available
Total funding $47.9M 4 rounds
Employees 27 Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About NeuroID

NeuroID is a company based in Whitefish (United States) founded in 2014 by Jeff Jenkins was acquired by Experian in August 2024. NeuroID has raised $47.93 million across 4 funding rounds from investors including Experian, Canapi Ventures and Fin Capital. The company has 27 employees as of December 31, 2020. NeuroID offers products and services including Behavioral Analytics Platform, Account Opening Defense, and Account Defense. NeuroID operates in a competitive market with competitors including IgnitionOne, Contentsquare, Amplitude, LiveRamp and Optimizely, among others.

  • Headquarter Whitefish, United States
  • Employees 27 as on 31 Dec, 2020
  • Founders Jeff Jenkins
  • Sectors
    Technology
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Neuro-Id, Inc.
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $47.93 M (USD)

    in 4 rounds

  • Latest Funding Round
    $35 M (USD), Series B

    Nov 04, 2021

  • Investors
    Experian

    & 3 more

  • Employee Count
    27

    as on Dec 31, 2020

  • Acquired by
    Experian

    (Aug 13, 2024)

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Products & Services of NeuroID

NeuroID offers a comprehensive portfolio of products and services, including Behavioral Analytics Platform, Account Opening Defense, and Account Defense.

Product name locked
Category locked
Primary

Analyzes user behavior to detect and block fraud bots.

Product name locked
Category locked
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Prevents fraud during user onboarding processes.

Product name locked
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Secures user accounts from unauthorized access.

People of NeuroID

Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Jack Alton
CEO
People
Matthew Williamson
Chief Data Science Officer
People
Allison Lemaster
SVP, Growth
People
Aj Serrano
Senior People Operations Manager

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Funding Insights of NeuroID

NeuroID has successfully raised a total of $47.93M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in NeuroID

NeuroID has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Experian, Canapi Ventures and Fin Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investing in B2B software and fintech for the financial services economy.
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Venture capital firm focused on fintech and B2B SaaS companies
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Investments are made by TTV Capital in early-stage fintech companies.
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Investor details for NeuroID

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Investments & Acquisitions by NeuroID

Investments
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Investment portfolio details for NeuroID

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Financial Statements - NeuroID

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Detailed financials for NeuroID

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Neuroid Comparisons

NeuroID Primary company
Description
Consumer behavior analytics for form interactions are provid...
Location
Whitefish, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
27
As of 2020
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Peer comparison for NeuroID

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Competitors of NeuroID

NeuroID operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IgnitionOne, Contentsquare, Amplitude, LiveRamp and Optimizely, among others.

Company Name Domain Founded year HQ Location Description
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Digital marketing platform is offered for media optimization across channels.
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AI interfaced customer digital experience analytics software
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Amplitude is recognized as a leading digital analytics platform.
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Offline customer data is connected and activated for online advertising.
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Cloud-based platform for digital experience management and content marketing
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Analytics and data management software for mobile marketing are provided.
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Detailed competitors of NeuroID

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Latest news on Neuroid

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Complete news archive for NeuroID

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Frequently Asked Questions about NeuroID

NeuroID was founded in 2014 and raised its 1st funding round 3 years after it was founded.

NeuroID is headquartered in Whitefish, United States. It is registered at Whitefish, Montana, United States.

Jack Alton is the current CEO of NeuroID.

NeuroID is a funded company, having raised a total of $47.93M across 4 funding rounds to date.

As of Dec 31, 2020, the latest employee count at NeuroID is 27.

NeuroID was founded in 2014 and is based in Whitefish, United States. Consumer behavior analytics solutions are delivered to clients in the technology sector. User interactions are monitored during form completion, with insights generated on click hesitation, extra movements, cognitive conflicts, overall speed, attraction, idle time, and response times. Metrics including the Neuro Confidence Score and Friction Index are computed to assess engagement.

NeuroID's top competitors include Amplitude, Contentsquare and LiveRamp.

NeuroID offers Behavioral Analytics Platform, Account Opening Defense, and Account Defense.

NeuroID has 4 investors. Key investors include Experian, Canapi Ventures, Fin Capital, and TTV Capital.

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