About NeuroID
NeuroID is a Technology company based in Whitefish (United States) founded in 2014 by Jeff Jenkins, and was acquired by Experian in August 2024. Consumer behavior analytics for form interactions are provided. NeuroID has raised $47.93 million across 4 funding rounds from investors including Experian, Canapi Ventures and Fin Capital. The company has 27 employees. Its chief executive, as recorded, is Jack Alton. NeuroID offers products and services including Behavioral Analytics Platform, Account Opening Defense, and Account Defense. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is NEURO-ID, INC. Its competitors include IgnitionOne, Amplitude and LiveRamp; 2 of its 3 listed competitors have raised funding.
Company details
NeuroID was founded in 2014 and is based in Whitefish, United States. Consumer behavior analytics solutions are delivered to clients in the technology sector. User interactions are monitored during form completion, with insights generated on click hesitation, extra movements, cognitive conflicts, overall speed, attraction, idle time, and response times. Metrics including the Neuro Confidence Score and Friction Index are computed to assess engagement.
Products & Services of NeuroID
NeuroID offers a comprehensive portfolio of products and services, including Behavioral Analytics Platform, Account Opening Defense, and Account Defense.
Analyzes user behavior to detect and block fraud bots.
Prevents fraud during user onboarding processes.
Secures user accounts from unauthorized access.
Funding Insights of NeuroID
NeuroID has successfully raised a total of $47.93M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $47.93M
- Total Rounds 4
- Last Round Series B — $35M
- First Round $2M
(Feb 2017)
- Investors Count 3
All 4 funding rounds of NeuroID with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $35M | Series B | – | Canapi Ventures | |
| Dec 2020 | $7M | Series A | – | Fin Capital, Canapi Ventures | – |
| Mar 2018 | $5.93M | Series A | – | – | – |
| Feb 2017 | $2M | Debt – Conventional | – | – | – |
4 investors in total: 4 institutional.
Investors in NeuroID
NeuroID has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Experian, Canapi Ventures and Fin Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investing in B2B software and fintech for the financial services economy. | canapi.com | |||
Venture capital firm focused on fintech and B2B SaaS companies | fin.capital | San Francisco, United States | ||
Investments are made by TTV Capital in early-stage fintech companies. | ttvcapital.com | Atlanta, United States | ||
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland |
Investor details for NeuroID
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of NeuroID
8 people are tracked at NeuroID (4 in leadership, 4 in team); the tracked headcount is 27.
| Name | Role | Group |
|---|---|---|
Jeff Jenkins | Founder & CTO | Leadership |
Jack Alton | CEO | Leadership |
Matthew Williamson | Chief Data Science Officer | Leadership |
Michael Sirota | Head Of Revenue Operations | Leadership |
Arthur Doorn | Unknown Role | Team |
Allison Lemaster | SVP, Growth | Team |
Aj Serrano | Senior People Operations Manager | Team |
Rachel Gavin | Senior Client Success Manager | Team |
Complete people profiles for NeuroID
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of NeuroID
4 dated milestones of NeuroID across 10 years, from founding to its latest funding, stage changes and deals.
- Founded NeuroID is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series B, of $35.0M.
- Exit Acquired by Experian.
Competitors of NeuroID
NeuroID has 3 listed competitors in our database, 2 of them funded. They include IgnitionOne, Amplitude and LiveRamp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ignitionone.com | 2004 | Atlanta, United States | $72.19M | 326 | Digital marketing platform is offered for media optimization across channels. | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| liveramp.com | 2011 | San Francisco, United States | 95 | Offline customer data is connected and activated for online advertising. |
Detailed competitors of NeuroID
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of NeuroID
The website of NeuroID (neuro-id.com) receives about 5.2K visits a month.
- Monthly visits5.2K
▼ 46% vs previous month
Websites whose visitors overlap most with NeuroID. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
neuroid.so | neuroid.so | 100% | #1,184,694 | – |
Top companies in SME & Vertical Software
3 companies that operate in the same segment as NeuroID (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Neuroid
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Frequently Asked Questions about NeuroID
NeuroID was founded in 2014 and raised its 1st funding round 3 years after it was founded.
NeuroID is headquartered in Whitefish, United States. It is registered at Whitefish, Montana, United States.
Jack Alton is the CEO of NeuroID, as recorded in our data.
NeuroID is a funded company, having raised a total of $47.93M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $2M, raised on Feb 2017.
NeuroID has 27 employees.
NeuroID was founded in 2014 and is based in Whitefish, United States. Consumer behavior analytics solutions are delivered to clients in the technology sector. User interactions are monitored during form completion, with insights generated on click hesitation, extra movements, cognitive conflicts, overall speed, attraction, idle time, and response times. Metrics including the Neuro Confidence Score and Friction Index are computed to assess engagement.
NeuroID's top competitors include Amplitude, LiveRamp and IgnitionOne.
NeuroID offers Behavioral Analytics Platform, Account Opening Defense, and Account Defense.
NeuroID has 4 investors. Key investors include Experian, Canapi Ventures, Fin Capital, and TTV Capital.
NeuroID operates through Neuro-Id, Inc..
Yes. NeuroID was acquired by Experian in August 2024.