About Nice One
Nice One is a company based in Riyadh (Saudi Arabia) founded in 2016 by Omar Alolayan and Abdulrahman Alolayan. Nice One operates in a competitive market with competitors including The Palace of the Bride, cvaley, Beauty Select, Wow beauty and Nashri, among others.
- Headquarter Riyadh, Saudi Arabia
- Founders Omar Alolayan, Abdulrahman Alolayan
- Stage Public
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website niceonesa.com/ar
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Nice One Beauty Digital Marketing Co.
- Annual Revenue$1.02 B1.31as on Dec 31, 2025
- Net Profit$2.98 M-95.85as on Dec 31, 2025
- EBITDA$35.31 M-61.54as on Dec 31, 2025
Apps and channels of Nice One
Nice One publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Niceonesa has 11.2K subscribers and 30 videos.
Videos from Nice One
The most watched videos on Nice One's YouTube channel, Niceonesa (11.2K subscribers). Click a video to play it here.
More on Niceonesa.
People of Nice One
29 people are tracked at Nice One (14 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Omar Alolayan | Co-Founder & CEO | Leadership |
Abdulrahman Alolayan | Co-Founder | Leadership |
Abdulrahman Alolyan | Creative Director | Leadership |
بندر الضالع | Chief Technology Officer | Leadership |
Khaled Elisawy Csca | Chief Operations Officer (coo) - Operations Department | Leadership |
Chaymaa Mohamed | Director Of Digital Marketing Performance & Growth | Leadership |
Muhammad Imran | Chief Financial Officer | Leadership |
Rihab Khalfet | Director Of Strategy And Performance | Leadership |
Bassem Nabil | E-commerce Category Head | Leadership |
Muhammad Tanzeel | Head Of Software Development | Leadership |
Hilal Hamed | General Manager Retail Department. | Leadership |
Aman Mahmood Hussain | Head Of Demand & Supply Planning | Leadership |
Saeed Hamed | Chief Supply Chain Officer | Leadership |
M. Umair Cspo | Product Manager - Head Of Product | Leadership |
Rawan Babalghaith | Senior Growth Specialist | Team |
Faisal Alsalamah | Information Technology Development Manager | Team |
Moaaz El Shazly | Android Team Lead | Team |
Mohamed Ayesh | Senior Backend Developer | Team |
Imran T. | Financial Controller | Team |
Warda Zulfiqar | Integration Developer | Team |
9 more people are available in the full profile.
Complete people profiles for Nice One
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Nice One
Nice One is a publicly listed company on the TADAWUL with ticker symbol 4193 in Saudi Arabia, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date08 Jan 2025
- Listed onTADAWUL: 4193
- Listed entityNice One Beauty Digital Marketing Co.
- Exchange sectorRetail trade
- ISINSA1660HI1GH4
- Share price10.62 SAR (-2.3% on the day) · 2026-10-08
- Market capitalisation1,226,609,987.00 SAR
- EPS (diluted, trailing year)-0.27 SAR
- Volume (last session)151,151
Financials of Nice One
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 1.02B SAR | 3.0M SAR | 35.3M SAR |
| 2024 | 1.00B SAR | 71.8M SAR | 91.8M SAR |
| 2023 | 782.4M SAR | 32.6M SAR | 46.4M SAR |
| 2022 | 613.6M SAR | 16.7M SAR | 30.4M SAR |
| 2021 | 449.2M SAR | 13.5M SAR | 23.5M SAR |
Detailed financial statements for Nice One
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Nice One
Nice One operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Palace of the Bride, cvaley, Beauty Select, Wow beauty and Nashri, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| qasr-alaros.com | 2018 | Riyadh, Saudi Arabia | – | – | Manages an e-commerce store offering multi-category beauty products for women. | |
| cvaley.com | 2017 | Riyadh, Saudi Arabia | – | – | Operates an online store specializing in beauty cosmetics, makeup, and skincare products. | |
| beautyselect.sa | 2019 | Riyadh, Saudi Arabia | – | – | Manages an e-commerce store for a variety of beauty products. | |
| wowforbeauty.com | 2019 | Riyadh, Saudi Arabia | – | – | Manages an e-commerce store offering a wide range of multi-category beauty products. | |
| nashri.com | 2015 | Riyadh, Saudi Arabia | – | – | Hosts a digital marketplace featuring multi-category beauty products. | |
| weqaity.com | 2020 | Mecca, Saudi Arabia | – | – | An online retail platform offering a variety of multi-category beauty products. | |
| orkonalina.com | 2019 | Najran, Saudi Arabia | – | – | Manages an e-commerce store offering a wide range of beauty products. | |
| asrar-co.com | 2019 | Riyadh, Saudi Arabia | – | – | Manages an e-commerce store offering multi-category beauty products. |
Detailed competitors of Nice One
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Web traffic of Nice One
The website of Nice One (niceonesa.com) receives about 1.2M visits a month and ranks #42,704 among all websites worldwide, #2,083 in Beauty and Cosmetics.
- Monthly visits1.2M
▼ 16% vs previous month
- Unique visitors650.4K
per month
- Global rank#42,704
among all websites
- Category rank#2,083
Lifestyle · Beauty and Cosmetics
- Bounce rate57%
- Pages per visit2.7
- Average visit1 min 03 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Nice One. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nahdionline.com | nahdionline.com | 100% | – | #5,191 | – |
| goldenscent.com | 98% | 907.1K | #59,163 | View details | |
faces.sa | faces.sa | 89% | – | #132,006 | – |
fragranticarabia.com | fragranticarabia.com | 81% | – | #20,604 | – |
daralamirat.com.sa | daralamirat.com.sa | 81% | – | #57,045 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nice One
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
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- Audience overlap
- Engagement analytics
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Latest news on Nice One
Complete news archive for Nice One
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Nice One
10 companies that operate in the same segment as Nice One (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Nice One
Nice One was founded in 2016.
Nice One is headquartered in Riyadh, Saudi Arabia.
Omar Alolayan is the current CEO of Nice One. They have also founded this company.
Nice One was founded in 2016 in Riyadh, Saudi Arabia, and is operated as an e-commerce platform focused on beauty items. Perfumes, nail paints, body care products, and associated brands such as Ajwa Home, Above, and Budi are included in the catalog. Home improvement and consumer electronics are also provided. An app for the platform is available on Android and iOS devices.
Nice One's top competitors include The Palace of the Bride, cvaley and Beauty Select.
Yes, Nice One is publicly traded on TADAWUL under the ticker symbol 4193.
Yes. Nice One publishes Nice One | نايس ون and 1 more app, with over 1 million downloads.
The website of Nice One receives about 1.2 million visits a month and ranks #42,704 among all websites worldwide.