About Novibet
Novibet is a company based in Birkirkara (Malta) founded in 2006 was acquired by Allwyn in December 2025. It operates as a B2C. Novibet operates in a competitive market with competitors including MPL, Betfair Group, Flutter Entertainment, Superbet and Evolution Robotics, among others.
- Headquarter Birkirkara, Malta
- SectorsConsumer
- Website novibet.com/sports
- Social X Facebook
- Acquired by Allwyn (Dec 2025)
Investors in Novibet
Novibet has secured backing from 1 investor. Prominent investors backing the company include Allwyn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of lottery operator focused on driving innovation, efficiency, and safety in casual gaming for good causes | 2012 | allwynentertainment.com | Lucerne, Switzerland |
Investor details for Novibet
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Timeline of Novibet
2 dated milestones of Novibet across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Novibet is founded.
- Exit Acquired by Allwyn.
Competitors of Novibet
Novibet operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MPL, Betfair Group, Flutter Entertainment, Superbet and Evolution Robotics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mpl.live | 2018 | Bengaluru, India | $395.81M | 435 | Real money skill-based gaming is facilitated through an online platform. | |
| betfair.com | 2000 | London, United Kingdom | – | – | Online sports betting exchange services are operated internationally. | |
| flutter.com | 1958 | Dublin, Ireland | – | 21,513 | Gambling services are provided via sports betting and online platforms. | |
| superbet.ro | 2008 | Bucharest, Romania | $195.96M | – | Online gambling platform | |
| evolution.com | 2001 | Pasadena, United States | $13.88M | – | Robotics solutions and intelligent products are provided by Evolution Robotics. | |
| fdj.fr | 1997 | Paris, France | – | – | FDJ is operated as a leading lottery and gambling provider in France. | |
| williamhillplc.com | 1934 | Gibraltar | – | – | A leading betting and gaming company with global operations. | |
| livescoregroup.com | 1998 | London, United Kingdom | $57.6M | 492 | Betting tools are developed for sports bettors worldwide. | |
| baazigames.com | 2014 | Delhi, India | $28.92M | 179 | Provider of online platforms for poker, sports gaming, and card games |
Detailed competitors of Novibet
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- Full competitor set
- Operating metrics
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Web traffic of Novibet
Websites that share an audience with Novibet (novibet.com).
Websites whose visitors overlap most with Novibet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gammastack.com | 82% | 86.2K | #423,787 | View details |
Latest news on Novibet
Complete news archive for Novibet
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- Full article archive
- Source and publication date
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- Brand-specific news history
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Similar companies to Novibet
10 companies that operate in the same segment as Novibet (Gambling & Entertainment Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online skill-based games are developed across platforms and genres. | 2010 | Delhi, Delhi, India | USD 1.79 M | USD 166.95 M | 699 | |
Mobile casino games with social features are developed for platforms. | 2014 | Warsaw, Poland | USD 8.6 M | USD 246.28 M | 428 | |
An online platform for skill-based gaming competitions is provided. | 2019 | Gurugram, Haryana, India | USD 25.96 M | USD 11.28 M | 39 | |
Provider of online skill-based gaming platforms | 2005 | Hyderabad, Telangana, India | USD 81.87 M | USD 128.91 M | 529 | |
Developer of a micro-betting platform for sports | 2022 | Miami, Florida, United States | USD 102 M | – | – | |
Provider of a P2P sports betting platform | 2021 | New York, New York, United States | USD 105.53 M | – | – | |
Multi-category online gambling is facilitated via an app-based platform. | 1934 | London, England, United Kingdom | – | USD 1.71 B | 10,239 | |
Online platform for betting on multiple sports is provided. | 2001 | Stoke On Trent, England, United Kingdom | – | – | – | |
Casual mobile games are developed and published by SciPlay. | 2007 | London, England, United Kingdom | – | – | – | |
Event outcome speculation is enabled via a regulated online exchange. | 2019 | New York, New York, United States | USD 1.8 B | – | 20 |
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Frequently Asked Questions about Novibet
Novibet was founded in 2006.
Novibet is headquartered in Birkirkara, Malta.
Novibet, established in 2006, excels in providing entertainment content, producing gaming content, online gambling, and multi-category games. Operates an online gambling platform with multi-category games. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Novibet's top competitors include MPL, Baazi Games and Flutter Entertainment.
Novibet has 1 investor. Key investors include Allwyn.
Yes. Novibet was acquired by Allwyn in December 2025.