About NOW Corp
NOW Corp is a company based in Atlanta (United States) founded in 2010 by John Hayes and Lara Hodgson. NOW Corp has raised $11.5 million across 4 funding rounds from investors including Brigade Capital Management, Virgo Investment Group and Cresset Capital Management. NOW Corp offers products and services including Invoice Financing, Payment Tool, and Accounts Receivable Service. NOW Corp operates in a competitive market with competitors including Tradeshift, Candex, Shengye Capital, Qwil and P2Binvestor, among others.
- Headquarter Atlanta, United States
- Founders John Hayes, Lara Hodgson
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website nowcorp.com
- Social LinkedIn X
- Legal Name Now Corp
- Total Equity Funding$11.5M (USD)
in 4 rounds
- InvestorsBrigade Capital Management
& 2 more
Products & Services of NOW Corp
NOW Corp offers a comprehensive portfolio of products and services, including Invoice Financing, Payment Tool, and Accounts Receivable Service.
Funds businesses by purchasing invoices to bridge cash flow gaps.
Platform for expediting payments and managing receivables efficiently.
Handles invoice collections to reduce business administrative burdens.
Funding Insights of NOW Corp
NOW Corp has successfully raised a total of $11.5M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.5M
- Total Rounds 4
- First Round $2M
(Apr 2014)
- Investors Count 3
All 4 funding rounds of NOW Corp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $29M | Debt – Conventional | – | – | – |
| Oct 2021 | – | Series A | – | Brigade Capital Management, Virgo | – |
| Jun 2021 | $9.5M | Series A | – | Virgo | |
| Apr 2014 | $2M | Series A | – | Virgo | – |
3 investors in total: 3 institutional.
Investors in NOW Corp
NOW Corp has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Brigade Capital Management, Virgo Investment Group and Cresset Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management services are utilized for transforming businesses in various industries. | – | virgo-llc.com | - | |
Global firm managing credit investments with multi-strategy approaches for institutional investors. | 2006 | brigadecapital.com | New York, United States | |
Offers wealth management, investment advisory, and family office services for entrepreneurs and families. | 2017 | cressetcapital.com | Chicago, United States |
Investor details for NOW Corp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of NOW Corp
12 people are tracked at NOW Corp (9 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
John Hayes | Co-Founder | Leadership |
Lara Hodgson | Co-Founder & CEO | Leadership |
Michael Leckie | Interim Chief People Officer | Leadership |
Amelia DiVenere | Chief Financial Officer | Leadership |
Alexander Sutton | Sr. Director of Financial Planning and Analysis | Leadership |
Sarah E. Rettker | Executive Vice President Of Customer Success And Operations | Leadership |
Earl Camp | VP, Business Development | Leadership |
Marc Adelson | Chief Credit Officer | Leadership |
Ashley Moore | Director of Onboarding & Portfolio Management | Leadership |
VALENCIA WILLIAMS | Client Success Manager | Team |
Joy Townsend | Account Manager | Team |
Mary Claire Nay | Client Success Manager | Team |
Complete people profiles for NOW Corp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of NOW Corp
3 dated milestones of NOW Corp across 11 years, from founding to its latest funding, stage changes and deals.
- Founded NOW Corp is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A,.
Competitors of NOW Corp
NOW Corp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tradeshift, Candex, Shengye Capital, Qwil and P2Binvestor, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tradeshift.com | 2010 | San Francisco, United States | $1.24B | – | Cloud-based source-to-pay management solutions are provided for businesses. | |
| candex.com | 2011 | San Francisco, United States | $113.5M | – | Invoices are financed via an online platform for business payments. | |
| shengyecapital.com | 2013 | Shenzhen, China | – | – | Supply chain financing is facilitated through an online marketplace platform. | |
| qwil.com | 2000 | San Francisco, United States | $29.53M | 1 | Invoice financing is facilitated via an online marketplace platform. | |
| p2bi.com | 2012 | Denver, United States | $17.56M | – | Crowdlending platform for receivables-secured loans to SMBs. | |
| fundinggates.com | 2009 | New York, United States | $618,601 | – | One-stop-shop to manage your receivables | |
| recx.com | 2007 | New Orleans, United States | $24.75M | – | Commercial receivables are auctioned to investors for business financing. | |
| seawisecapital.com | 2018 | Santa Clara, United States | $150,000 | – | Trade loans are provided to exporters using outstanding invoices. |
Detailed competitors of NOW Corp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of NOW Corp
The website of NOW Corp (nowcorp.com) receives about 5.9K visits a month and ranks #3,731,790 among all websites worldwide, #8,465 in Insurance.
- Monthly visits5.9K
▲ 19.7% vs previous month
- Unique visitors2.1K
per month
- Global rank#3,731,790
among all websites
- Category rank#8,465
Finance · Insurance
- Bounce rate44%
- Pages per visit1.8
- Average visit1 min 25 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with NOW Corp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
clarifycapital.com | clarifycapital.com | 100% | – | #584,477 | – |
sba7a.loans | sba7a.loans | 96% | – | #1,762,147 | – |
| ondeck.com | 68% | 260.6K | #180,042 | View details | |
| lendio.com | 45% | 405.6K | #142,430 | View details |
Latest news on Now Corp
Complete news archive for NOW Corp
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to NOW Corp
10 companies that operate in the same segment as NOW Corp (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about NOW Corp
NOW Corp was founded in 2010 and raised its 1st funding round 4 years after it was founded.
NOW Corp is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Lara Hodgson is the current CEO of NOW Corp. They have also founded this company.
NOW Corp is a funded company, having raised a total of $11.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on Apr 2014.
NOW Corp was founded in 2010 in Atlanta, United States, within the fintech sector focused on invoice financing. Invoices are uploaded by businesses to the platform using the NOWaccount app or QuickBooks Online integration. Payments are remitted by customers to a designated lockbox or account, enabling businesses to receive funds within five days of purchase. Operations support small and medium enterprises in managing cash flow through this streamlined process.
NOW Corp's top competitors include Tradeshift, Candex and P2Binvestor.
NOW Corp offers Invoice Financing, Payment Tool, and Accounts Receivable Service.
NOW Corp has 3 investors. Key investors include Brigade Capital Management, Virgo Investment Group, and Cresset Capital Management.
NOW Corp operates through Now Corp.