About Nytarra
Nytarra is a Consumer company based in Delhi (India) founded in 2020 by Tara Malhotra and Adheer Awasthi. It operates as an online brand offering aroma products for personal care and home decor. It operates in the Consumer, Retail, and Healthcare sectors. Nytarra has raised $139.31 thousand across 2 funding rounds from investors including Real Time Accelerator Fund, Aanal Ashitbhai Patwari and Aniket Ashitbhai Patwari. Nytarra was last valued at $1.73 million in August 2024. Its website nytarra.in draws about 14 thousand monthly visits. Its Indian entity Nytarra Naturals Private Limited reported revenue of ₹3.87 Cr. Nytarra offers products and services including Room Freshener Mist, Manifestation Box, Aura Cleansing Spray, and Fragrant Wax Tablet. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Mamaearth, WOW Skin Science, Phool, Juicy Chemistry and Soulflower and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Nytarra was founded in 2020 in Delhi, India, as an online brand in the aroma products sector. Various fragrances, including floral, citrus, and berry options, are featured in room freshener mists. Additional items such as aroma essentials, diffusers, soaps, perfume balms, deodorants, gift sets, car fresheners, and camphor-based products are provided through the platform for personal care and home decor needs.
- Headquarters Delhi, India
- Founders Tara Malhotra, Adheer Awasthi
- Stage Minicorn
- SectorsConsumerRetail Healthcare
- Email••••••••
- Phone•••• ••••
- Website nytarra.in
- Social LinkedIn X Facebook
- Legal Name Nytarra Naturals Private Limited
- Date of Incorporation 10 Oct, 2019
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹3.87 Cr
FY 2025 · +80% YoY
- Net Loss-₹84.8 Lakh
FY 2025 · -22% margin
- EBITDA-₹74.9 Lakh
FY 2025 · -19% margin
- Total Equity Funding$139.31K (USD)
in 2 rounds
- Latest Funding Round$73.44K (USD), Seed
Jun 2025
- InvestorsReal Time Accelerator Fund
& 9 more
Associated legal entities of Nytarra
Nytarra operates through Nytarra Naturals Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nytarra Naturals Private Limited CIN U24246DL2019PTC356022 | Active | 10 Oct 2019 | New Delhi, Delhi | ₹3.9 Cr | – | 2 | View details |
Products & Services of Nytarra
Nytarra offers a comprehensive portfolio of products and services, including Room Freshener Mist, Manifestation Box, Aura Cleansing Spray, and Fragrant Wax Tablet.
Mist for refreshing rooms with natural fragrances
Kit for energy alignment and manifestation practices
Spray to cleanse aura and promote relaxation
Tablet providing refreshing scents for home use
Funding Insights of Nytarra
Nytarra has successfully raised a total of $139.31K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $73.44 thousand completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $139,312
- Total Rounds 2
- Last Round Seed — $73,443
- First Round $65,869
(Aug 2024)
- Investors Count 10
All 2 funding rounds of Nytarra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $73,443 | Seed | – | – | |
| Aug 2024 | $65,869 | Seed | $1.73M | Aanal Ashitbhai Patwari |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2024 | $1.73M | •••••••• |
Last known valuation $1.73M (Aug 2024). 10 investors in total: 2 institutional and 8 angel.
Investors in Nytarra
Nytarra has secured backing from 10 investors, including angel and venture fund investors. Prominent investors backing the company include Real Time Accelerator Fund, Aanal Ashitbhai Patwari and Aniket Ashitbhai Patwari.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel investing and mentorship for early-stage startups in India. | 2022 | realtimeaf.com | Jaipur, India | |
A success catalyst for startups is provided by BeyondSeed. | – | beyondseed.com | - | |
AA Aanal Ashitbhai Patwari | - | – | unknown_1baa1d2249a24f418 | - |
AA Aniket Ashitbhai Patwari | - | – | unknown_7ed0ebf8bde04654b | - |
AK Akshaya Kothari | - | – | unknown_72e5d87c202345e79 | - |
EA Eshan Agnihotri | - | – | unknown_cb305fe4c20b4f6bb | - |
RP Rupan Parihar Shroff | - | – | unknown_05303812a5de42899 | - |
MV Malati Vasudeva | - | – | unknown_235d29789d724129b | - |
RG Rita Gill | - | – | unknown_c8dc9a81a4da4fb28 | - |
PM Pranav Malhotra | Angel investor and entrepreneur, focused on tech startups in India. | – | unknown_f2c758f61ea847159 | - |
Investor details for Nytarra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Nytarra Naturals Private Limited (Nytarra)
Nytarra Naturals Private Limited is the primary company behind Nytarra. The board of Nytarra Naturals Private Limited currently have 2 directors; the longest-serving is Tara Malhotra, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Tara Malhotra DIN 08582964 | Director | 10 Oct 2019 | 7 yrs | Nytarra Naturals Private Limited |
| Adheer Awasthi DIN 10698620 | Director | 17 Jun 2024 | 2 yrs 4 mo | Nytarra Naturals Private Limited |
People of Nytarra
2 people are tracked at Nytarra (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Nytarra
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Nytarra
Figures of Nytarra Naturals Private Limited, the primary company behind Nytarra, for FY 2025. Revenue was ₹3.87 Cr (+80% year on year). Net loss was -₹84.8 Lakh (-22% margin). EBITDA was -₹74.9 Lakh (-19% margin). Revenue has grown at a compounded annual rate of +159% over three years and +167% over five years.
- ₹3.87 CrRevenue · FY 2025 · +80% YoY
- -₹84.8 LakhNet loss · -22% margin
- -₹74.9 LakhEBITDA · -19% margin
- ₹1.1 LakhPaid-up capital
- +159%Revenue CAGR, 3 years
- +167%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nytarra Naturals Private Limited are on its company page.
Detailed financial statements for Nytarra
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Nytarra
4 dated milestones of Nytarra across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Nytarra is founded.
- Funding First funding round of $66K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $73K.
Competitors of Nytarra
Nytarra has 9 listed competitors in our database, 9 of them funded. They include Mamaearth, WOW Skin Science, Phool, Juicy Chemistry and Soulflower, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| phool.co | 2015 | Kanpur, India | $12.69M | 248 | Charcoal-free incense and products are handcrafted from floral temple waste. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. | |
| soulflower.in | 2001 | Mumbai, India | $1.94M | 57 | Organic beauty products are offered online by Soulflower. | |
| brillare.co.in | 2009 | Ahmedabad, India | $672,327 | 122 | Multi-category natural beauty products are offered online by Brillare. | |
| mywishcare.com | 2019 | Kolkata, India | $2.4M | 57 | Skincare and haircare products are sold online by WishCare. | |
| teampureplay.com | 2013 | Thane, India | $51.29M | 294 | Online platform offering beauty & personal care products | |
| osheaherbals.com | 2010 | Kolkata, India | $6.02M | 93 | Multi-category beauty products are offered online by Oshea Herbals. |
Detailed competitors of Nytarra
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Nytarra
The website of Nytarra (nytarra.in) receives about 13.6K visits a month.
- Monthly visits13.6K
▲ 194.8% vs previous month
Websites whose visitors overlap most with Nytarra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ultracarepro.in | 100% | 43.4K | #832,543 | View details | |
| anveya.com | 96% | 24.9K | #1,012,572 | View details | |
vinevida.com | vinevida.com | 96% | – | #197,423 | – |
llum.co.in | llum.co.in | 67% | – | #4,007,560 | – |
sevahome.in | sevahome.in | 61% | – | #1,047,479 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Nytarra
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Nytarra (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Nytarra
Nytarra was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Nytarra is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Nytarra is a funded company, having raised a total of $139.31K across 2 funding rounds to date. The company's 1st funding round was a Seed of $65.87K, raised on Aug 2024.
The primary company behind Nytarra, Nytarra Naturals Private Limited, reported revenue of ₹3.87 Cr for FY 2025, up 80% year on year.
Nytarra was founded in 2020 in Delhi, India, as an online brand in the aroma products sector. Various fragrances, including floral, citrus, and berry options, are featured in room freshener mists. Additional items such as aroma essentials, diffusers, soaps, perfume balms, deodorants, gift sets, car fresheners, and camphor-based products are provided through the platform for personal care and home decor needs.
Nytarra's top competitors include Mamaearth, Phool and WOW Skin Science.
Nytarra offers Room Freshener Mist, Manifestation Box, Aura Cleansing Spray, and Fragrant Wax Tablet.
Nytarra has 10 investors. Key investors include Real Time Accelerator Fund, Aanal Ashitbhai Patwari, Aniket Ashitbhai Patwari, Akshaya Kothari, and Eshan Agnihotri.
The valuation of Nytarra is $1.73M as of Aug 2024.
Nytarra operates through Nytarra Naturals Private Limited.
The legal entities of Nytarra currently have 2 directors, including Tara Malhotra, Adheer Awasthi.