About Obviously
Obviously has raised $130 thousand across 1 funding round from investors including Lighter Capital. Obviously has completed 1 acquisition, including Referral Key. Obviously operates in a competitive market with competitors including Influitive, BNI, SocialChorus, Firstup and Extole, among others.
- Total Equity Funding$130K (USD)
in 1 rounds
- Latest Funding Round$130K (USD), Seed
Jul 2014
- Investors
- Investments & Acquisitions
Funding Insights of Obviously
Obviously has successfully raised a total of $130K through 1 strategic funding round. The most recent funding activity was a Seed round of $130 thousand completed in July 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130,000
- Total Rounds 1
- Last Round Seed β $130,000
- First Round $130,000
(Jul 2014)
- Investors Count 1
All 1 funding rounds of Obviously with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2014 | $130,000 | Seed | β | β |
1 investors in total: 1 institutional.
Investors in Obviously
Obviously has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lighter Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Revenue-based financing is provided to businesses via an online platform. | 2008 | lightercapital.com | Seattle, United States |
Investor details for Obviously
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Obviously
Obviously has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Referral Key.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Referral marketing solutions are facilitated via a business networking platform. | referralkey.com | Boston, United States | 2007 | Jan 2018 | β’β’β’β’ |
Complete acquisition details for Obviously
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Obviously
2 dated milestones of Obviously across 4 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $130K.
- Acquisition Acquires Referral Key.
Competitors of Obviously
Obviously operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, BNI, SocialChorus, Firstup and Extole, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influitive.com | 2010 | Toronto, Canada | $59.93M | – | Advocate marketing software is provided for B2B technology firms. | |
| bni.com | 1985 | Charlotte, United States | – | 718 | Referral marketing solutions are provided to businesses through networking platforms. | |
| socialchorus.com | 2008 | San Francisco, United States | $44.68M | 249 | Advocate Marketing Solution | |
| firstup.io | 2008 | San Francisco, United States | $126.8M | 148 | Cloud-based communication and employee experience management platform for enterprises | |
| extole.com | 2009 | San Francisco, United States | $54.18M | 35 | B2C and P2P referral automation platform | |
| qmee.com | 2012 | London, United Kingdom | $2M | 44 | App-based online platform offering rewards | |
| broadly.com | 2013 | Oakland, United States | $16.7M | 66 | Referral Automation and Search Engine Optimization platform for SMBs | |
| mention-me.com | 2013 | London, United Kingdom | $32M | 124 | Referral marketing solutions are delivered for eCommerce via word-of-mouth channels. | |
| drum.io | 2016 | Atlanta, United States | $11M | – | Mobile-based referral marketing platform |
Detailed competitors of Obviously
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Obviously
Complete news archive for Obviously
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Obviously
Obviously is a funded company, having raised a total of $130K across 1 funding round to date. The company's 1st funding round was a Seed of $130K, raised on Jul 2014.
Detailed operations or sectors of Obviously are not specified. No information regarding solutions or specific areas of focus is available from the provided content. The nature of the business remains unclear due to insufficient data.
Obviously has made 1 acquisition, including Referral Key.
Obviously has 1 investor. Key investors include Lighter Capital.

