About Odie
Odie is a Consumer company based in Salt Lake City (United States) founded in 2019. Pet insurance for cats and dogs is offered online. It operates in the Consumer and Financial Services sectors. Odie has raised $6 million across 2 funding rounds from investors including RedBird Capital Partners, Slow Ventures and Walkabout Ventures. Its website getodie.com draws about 57 thousand monthly visits. Odie offers products and services including Illness and Injury Plan, Accident Only Plan, and Wellness Add-On. Its focus areas include Retail, Pet Tech, Service Platforms and Pet Health Insurance. Its legal entity is Odie Pet Insurance Marketing, Inc. Its competitors include Wagmo, Embrace Pet Insurance and Figo Pet Insurance; 2 of its 3 listed competitors have raised funding.
Company details
Odie was founded in 2019 in Salt Lake City, United States, as an online platform in the pet insurance sector. Coverage is provided for cats and dogs, including medical expenses, funeral costs, and third-party liabilities. Services encompass phone-based medical assistance, vaccination support, and claims reimbursement processes. Operations are conducted digitally to facilitate policy management and payouts.
- Headquarters Salt Lake City, United States
- SectorsConsumerFinancial Services
- Website category Pets and Animals · Animals
- Email••••••••
- Website getodie.com
- Social LinkedIn X Facebook Instagram
- Legal Name Odie Pet Insurance Marketing, Inc.
- Total Equity Funding$6M (USD)
in 2 rounds
- Latest Funding Round$3M (USD), Seed
Dec 2022
- InvestorsRedBird Capital Partners
& 2 more
Products & Services of Odie
Odie offers a comprehensive portfolio of products and services, including Illness and Injury Plan, Accident Only Plan, and Wellness Add-On.
Covers veterinary costs for pet illnesses and injuries.
Reimburses expenses for pet accidents and related care.
Provides coverage for preventive pet health services.
Funding Insights of Odie
Odie has successfully raised a total of $6M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 2
- Last Round Seed — $3M
- First Round $3M
(Jun 2021)
- Investors Count 3
All 2 funding rounds of Odie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $3M | Seed | – | RedBird Capital Partners | – |
| Jun 2021 | $3M | Seed | – | Slow Ventures, Walkabout Ventures | – |
3 investors in total: 3 institutional.
Investors in Odie
Odie has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include RedBird Capital Partners, Slow Ventures and Walkabout Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Firm focused on media and entertainment, sports, experiential consumer, and financial services | redbirdcap.com | Dallas, United States | ||
Early-stage tech investments are made primarily in US companies. | slow.co | New York, United States | ||
Walkabout Ventures is focused on seed investments in financial startups. | walkabout.vc |
Investor details for Odie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Odie
8 people are tracked at Odie (7 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Zabrina Thorson | Co-Founder & COO | Leadership |
Miles Thorson | Founder, CEO | Leadership |
April J. Heasley | Chief Experience Officer | Leadership |
Bryant Maroney | Chief Technology Officer | Leadership |
Debra Hyman | Chief Marketing Officer | Leadership |
Emma Stanton, PhD | Chief Product Officer | Leadership |
Sricharan Iyengar | Vice President Of Products | Leadership |
Daniel Price | Strategic Advisor | Team |
Complete people profiles for Odie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Odie
3 dated milestones of Odie across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Odie is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Seed, of $3.0M.
Competitors of Odie
Odie has 3 listed competitors in our database, 2 of them funded. They include Wagmo, Embrace Pet Insurance and Figo Pet Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wagmo.io | 2018 | Cambridge, United States | $27.14M | 38 | Provider of monthly membership plans for pet insurance and routine care | |
| embracepetinsurance.com | 2003 | Beachwood, United States | Pet insurance solutions are offered online for dogs and cats. | |||
| figopetinsurance.com | 2012 | Chicago, United States | $21.53M | 138 | Pet insurance and related technology services are offered by Figo. |
Detailed competitors of Odie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Odie
The website of Odie (getodie.com) receives about 56.7K visits a month and ranks #415,203 among all websites worldwide, #3,158 in Animals.
- Monthly visits56.7K
▼ 31.9% vs previous month
- Unique visitors43.9K
per month
- Global rank#415,203
among all websites
- Category rank#3,158
Pets and Animals · Animals
- Bounce rate50%
- Pages per visit2.5
- Average visit1 min 01 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Odie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| metlifepetinsurance.com | 100% | 313.2K | #158,405 | View details | |
pet-insurance-university.com | pet-insurance-university.com | 84% | #2,893,805 | – | |
toppetinsuranceplans.com | toppetinsuranceplans.com | 71% | #548,697 | – | |
mypethealth.com | mypethealth.com | 70% | #108,859 | – | |
| wagmo.io | 65% | 50.7K | #476,051 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Odie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Odie (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Odie
Complete news archive for Odie
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Frequently Asked Questions about Odie
Odie was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Odie is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Odie is a funded company, having raised a total of $6M across 2 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 2021.
Odie was founded in 2019 in Salt Lake City, United States, as an online platform in the pet insurance sector. Coverage is provided for cats and dogs, including medical expenses, funeral costs, and third-party liabilities. Services encompass phone-based medical assistance, vaccination support, and claims reimbursement processes. Operations are conducted digitally to facilitate policy management and payouts.
Odie's top competitors include Wagmo, Figo Pet Insurance and Embrace Pet Insurance.
Odie offers Illness and Injury Plan, Accident Only Plan, and Wellness Add-On.
Odie has 3 investors. Key investors include RedBird Capital Partners, Slow Ventures, and Walkabout Ventures.
Odie operates through Odie Pet Insurance Marketing, Inc..