About Optaros
Optaros is a Business Services company based in Boston (United States) founded in 2004, and was acquired by Interpublic in December 2014. It operates as a marketing, branding, advertising, and mobile design services are provided. Optaros has raised $4 million across 1 funding round from investors including Interpublic. Optaros offers products and services including Brand Relationship Services. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Optaros was founded in 2004 and is based in Boston, United States. Services in marketing, branding, advertising, and mobile design are offered to clients. Operations center on creative and strategic solutions within the advertising and design sectors. The company maintains a focus on digital and mobile aspects of branding, supporting various business needs across the region. Domain optaros.com is utilized for online presence.
- Headquarters Boston, United States
- Stage Acquired
- SectorsBusiness Services
- Website optaros.com
- Social X
- Acquired by Interpublic (Dec 2014)
- Total Equity Funding$4M (USD)
in 1 rounds
- Latest Funding Round$4M (USD), Series A
Feb 2012
- Investors
- Acquired byInterpublic
(Dec 2014)
Products & Services of Optaros
Optaros offers a comprehensive portfolio of products and services, including Brand Relationship Services.
Services to develop and sustain brand connections
Funding Insights of Optaros
Optaros has successfully raised a total of $4M through 1 strategic funding round. The most recent funding activity was a Series A round of $4 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 1
- Last Round Series A — $4M
- First Round $4M
(Feb 2012)
All 1 funding rounds of Optaros with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2012 | $4M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Optaros
Optaros has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Interpublic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Advertising and marketing services are delivered globally by Interpublic. | 1961 | interpublic.com | New York, United States |
Investor details for Optaros
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Optaros
3 dated milestones of Optaros across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Optaros is founded.
- Funding First funding round of $4.0M.
- Exit Acquired by Interpublic.
Competitors of Optaros
Optaros has 8 listed competitors in our database, 3 of them funded. They include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. |
Detailed competitors of Optaros
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optaros
Websites that share an audience with Optaros (optaros.com).
Websites whose visitors overlap most with Optaros. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| demandware.com | 100% | 481.1K | #91,139 | View details | |
bitpipe.computerweekly.com | bitpipe.computerweekly.com | 78% | – | – | – |
| vovici.com | 76% | 374.4K | #99,263 | View details | |
drupal.org | drupal.org | 75% | – | #58,607 | – |
| linkedin.com | 75% | 1.9B | #18 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Optaros
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Optaros (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Optaros
Optaros was founded in 2004 and raised its 1st funding round 8 years after it was founded.
Optaros is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Optaros is a funded company, having raised a total of $4M across 1 funding round to date. The company's 1st funding round was a Series A of $4M, raised on Feb 2012.
Optaros was founded in 2004 and is based in Boston, United States. Services in marketing, branding, advertising, and mobile design are offered to clients. Operations center on creative and strategic solutions within the advertising and design sectors. The company maintains a focus on digital and mobile aspects of branding, supporting various business needs across the region. Domain optaros.com is utilized for online presence.
Optaros's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Optaros offers Brand Relationship Services.
Optaros has 1 investor. Key investors include Interpublic.
Yes. Optaros was acquired by Interpublic in December 2014.