About OptCulture
OptCulture is a company based in Houston (United States) founded in 2012. It operates as a SaaS, and D2C. OptCulture offers products and services including Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs. OptCulture operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, Freshworks and ActiveCampaign, among others.
- Headquarter Houston, United States
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Optculture Private Limited
- Date of Incorporation 16 Sep, 2016
- Jurisdiction Shaikpet, Telangana, India
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Annual Revenue
$51.13 K (USD)255.6as on Mar 31, 2023
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Net Profit
$-19.65 K (USD)-42.92as on Mar 31, 2023
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EBITDA
$-19.43 K (USD)-43.72as on Mar 31, 2023
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Latest Funding Round
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Investors
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Employee Count
Employee Count
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Products & Services of OptCulture
OptCulture offers a comprehensive portfolio of products and services, including Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Run marketing campaigns across channels like email and SMS.
Improve retention through targeted customer segmentation tools.
Provide holistic views of customer shopping behavior.
Create personalized promotions on multiple channels.
Engage customers with personalized loyalty and referral programs.
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Funding Insights of OptCulture
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by OptCulture
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - OptCulture
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optculture Comparisons
Competitors of OptCulture
OptCulture operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, Freshworks and ActiveCampaign, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Multi-channel online marketing tools are provided for small businesses.
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Marketing campaigns are managed via a SaaS platform for professionals.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Optculture
Frequently Asked Questions about OptCulture
When was OptCulture founded?
OptCulture was founded in 2012.
Where is OptCulture located?
OptCulture is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
What is the annual revenue of OptCulture?
Annual revenue of OptCulture is $51.13K as on Mar 31, 2023.
What does OptCulture do?
OptCulture is a SaaS-based platform that delivers omni-channel marketing solutions for retail, direct-to-consumer, and e-commerce companies. It enables personalized customer experiences through integrations with POS systems, email, SMS, and WhatsApp. The platform supports features like campaigns, segmentation, loyalty programs, and analytics to boost revenue and retention. Trusted by over 250 global brands, it operates from locations in the USA, UAE, and India.
Who are the top competitors of OptCulture?
OptCulture's top competitors include HubSpot, Constant Contact and Adobe.
What products or services does OptCulture offer?
OptCulture offers Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs.