About OptCulture
OptCulture is a Technology company based in Houston (United States) founded in 2012. It offers SaaS tools for customer engagement, loyalty, and analytics in retail sectors. It operates on a SaaS and D2C model. Its Indian entity Optculture Private Limited reported revenue of ₹4.63 Cr. OptCulture offers products and services including Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs. Its focus areas include Retail, E-commerce, Customer Loyalty and Marketing Tech. Similar companies include HubSpot, Constant Contact and Adobe; 2 of its 3 listed similar companies have raised funding.
Company details
OptCulture is a SaaS-based platform that delivers omni-channel marketing solutions for retail, direct-to-consumer, and e-commerce companies. It enables personalized customer experiences through integrations with POS systems, email, SMS, and WhatsApp. The platform supports features like campaigns, segmentation, loyalty programs, and analytics to boost revenue and retention. Trusted by over 250 global brands, it operates from locations in the USA, UAE, and India.
- Headquarters Houston, United States
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website optculture.com
- Social LinkedIn X Facebook Instagram
- Legal Name Optculture Private Limited
- Date of Incorporation 16 Sep, 2016
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹4.63 Cr
FY 2025 · +145% YoY
- Indian entity net profit₹76.8 Lakh
FY 2025 · 17% margin
- Indian entity EBITDA₹93.8 Lakh
FY 2025 · 20% margin
Associated legal entities of OptCulture
OptCulture operates through Optculture Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Optculture Private Limited CIN U72900TG2016PTC112013 | Active | 16 Sep 2016 | Hyderabad, Telangana | ₹4.6 Cr | 34 | 4 | View details |
Products & Services of OptCulture
OptCulture offers a comprehensive portfolio of products and services, including Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs.
Run marketing campaigns across channels like email and SMS.
Improve retention through targeted customer segmentation tools.
Provide holistic views of customer shopping behavior.
Create personalized promotions on multiple channels.
Engage customers with personalized loyalty and referral programs.
Board of directors of Optculture Private Limited (OptCulture)
Optculture Private Limited is the primary company behind OptCulture. The board of Optculture Private Limited currently have 3 directors; the longest-serving is Vijay Kumar Debbad, appointed in 2016. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vijay Kumar Debbad DIN 00157796 | Director | 16 Sep 2016 | 10 yrs 1 mo | Optculture Private Limited |
| Amith Lulla DIN 06889228 | CEO | 01 Apr 2024 | 2 yrs 6 mo | Optculture Private Limited |
| Savita Shamsunder DIN 00398129 | Director | 17 Mar 2025 | 1 yr 7 mo | Optculture Private Limited |
People of OptCulture
5 people are tracked at OptCulture (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
Satish R. | VP Of Sales | Leadership |
Benjamin Gault | Director | Leadership |
Hitesh Sarda | Chief Technology Officer | Leadership |
Bhavana Bandaru | Inside Sales Manager | Team |
Complete people profiles for OptCulture
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Financials of OptCulture
Figures of Optculture Private Limited, the primary company behind OptCulture, for FY 2025. Revenue was ₹4.63 Cr (+145% year on year). Net profit was ₹76.8 Lakh (17% margin). EBITDA was ₹93.8 Lakh (20% margin). Revenue has grown at a compounded annual rate of +238% over three years and +180% over five years.
- ₹4.63 CrRevenue · FY 2025 · +145% YoY
- ₹76.8 LakhNet profit · 17% margin
- ₹93.8 LakhEBITDA · 20% margin
- ₹1 LakhPaid-up capital
- 34Employees (provident fund records)
- +238%Revenue CAGR, 3 years
- +180%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Optculture Private Limited are on its company page.
Detailed financial statements for OptCulture
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Similar companies to OptCulture
OptCulture has 3 listed similar companies in our database, 2 of them funded. They include HubSpot, Constant Contact and Adobe.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. |
Detailed similar companies of OptCulture
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Web traffic of OptCulture
Websites that share an audience with OptCulture (optculture.com).
Websites whose visitors overlap most with OptCulture. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| onecommand.com | 100% | View details | |||
| antavo.com | 53% | 68.7K | #537,434 | View details |
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as OptCulture (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Optculture
Complete news archive for OptCulture
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Frequently Asked Questions about OptCulture
OptCulture was founded in 2012.
OptCulture is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
The primary company behind OptCulture, Optculture Private Limited, reported revenue of ₹4.63 Cr for FY 2025, up 145% year on year.
OptCulture is a SaaS-based platform that delivers omni-channel marketing solutions for retail, direct-to-consumer, and e-commerce companies. It enables personalized customer experiences through integrations with POS systems, email, SMS, and WhatsApp. The platform supports features like campaigns, segmentation, loyalty programs, and analytics to boost revenue and retention. Trusted by over 250 global brands, it operates from locations in the USA, UAE, and India.
OptCulture's top competitors include HubSpot, Constant Contact and Adobe.
OptCulture offers Engage Campaigns, Segmentation, Customer 360, Coupons and Promotions, and Loyalty Programs.
OptCulture operates through Optculture Private Limited.
The legal entities of OptCulture currently have 3 directors, including Vijay Kumar Debbad, Amith Lulla, Savita Shamsunder.