Pathr

Mountain View, United States Founded: 2019 • Age: 7 yrs Acquired By Standard
In-store analytics solutions are provided for retailers via spatial AI.

About Pathr

Pathr is a company based in Mountain View (United States) founded in 2019 by George Shaw was acquired by Standard in January 2026.. Pathr has raised $7.33 million across 3 funding rounds from investors including Standard AI, National Grid Partners and E14 Fund. Pathr offers products and services including Brain of the Store, Analytics Technology, and Loss Prevention. Pathr operates in a competitive market with competitors including Trimble, Orbital Insight, SatSure, MyTraffic and PlanetRisk, among others.

  • Headquarter Mountain View, United States
  • Founders George Shaw
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Technology → Geospatial, Imaging & Sensing Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.33 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2 M (USD), Seed

    Apr 11, 2022

  • Investors
    Standard AI

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Standard

    (Jan 12, 2026)

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Products & Services of Pathr

Pathr offers a comprehensive portfolio of products and services, including Brain of the Store, Analytics Technology, and Loss Prevention. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI software that analyzes camera data for business insights in physical spaces

Platform for real-time monitoring of human behavior in retail environments

Tool to detect and prevent losses using spatial data analysis

People of Pathr
Headcount 10-50
Employee Profiles 5
Board Members and Advisors 11
Employee Profiles
People
George Shaw
Founder & CEO
People
Matthew Brock
Network Operations Engineer
People
Claudia Molina
Vp, Head Of Client Services
People
Dwayne Khallique Jones
Senior Ml/ai Engineer

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Board Members and Advisors
people
Mario Ciampi
Advisor

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Funding Insights of Pathr

Pathr has successfully raised a total of $7.33M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $2.0M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2022 Amount Seed - Pathr Valuation

investors

Apr, 2021 Amount Seed - Pathr Valuation

investors

Jan, 2020 Amount Seed - Pathr Valuation E14 Fund
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pathr

Pathr has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Standard AI, National Grid Partners and E14 Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are directed toward technology companies.
Founded Year Domain Location
Venture capital investments are made in MIT-affiliated startups.
Founded Year Domain Location
AI-enabled automated checkout solutions are offered for offline retailers.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pathr

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pathr

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pathr Comparisons

Employees
+
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Competitors of Pathr

Pathr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trimble, Orbital Insight, SatSure, MyTraffic and PlanetRisk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based positioning solutions are offered for industrial sectors.
domain founded_year HQ Location
Geospatial data is analyzed from satellite imagery for enterprise insights.
domain founded_year HQ Location
Geospatial data analytics are powered by AI for business insights.
domain founded_year HQ Location
Cloud-based traffic data for commercial sites is analyzed and mapped.
domain founded_year HQ Location
Risk and opportunity analysis is conducted for businesses globally.
domain founded_year HQ Location
An AI-powered platform for geospatial analytics is provided by Zoba.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Pathr

When was Pathr founded?

Pathr was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Pathr located?

Pathr is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.

Who is the current CEO of Pathr?

George Shaw is the current CEO of Pathr. They have also founded this company.

Is Pathr a funded company?

Pathr is a funded company, having raised a total of $7.33M across 3 funding rounds to date.

What does Pathr do?

Pathr was founded in 2019 and is based in Mountain View, United States. In-store analytics solutions are offered to retailers through a spatial AI platform. Existing location data sensors are utilized to track and enhance customer movement within stores. Machine learning-based AI tools are applied for predictive data analytics. Shopper browsing and buying experiences are customized using these models in the retail sector.

Who are the top competitors of Pathr?

Pathr's top competitors include Trimble, Orbital Insight and Placer.

What products or services does Pathr offer?

Pathr offers Brain of the Store, Analytics Technology, and Loss Prevention.

Who are Pathr's investors?

Pathr has 3 investors. Key investors include Standard AI, National Grid Partners, and E14 Fund.

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