About Standard AI
Standard AI is a Retail company based in San Francisco (United States) founded in 2017 by Jordan Fisher. AI-enabled automated checkout solutions are offered for offline retailers. It operates on a AI-as-a-Service model in Retail and Technology sectors. Standard AI has raised $236.54 million across 6 funding rounds from investors including Draper, EQT and Plug and Play Tech Center. The company has 90 employees. Standard AI has completed 5 acquisitions, including DeepMagic, Explorer.ai and Pathr. Standard AI was last valued at $1.5 billion in December 2024. Its chief executive, as recorded, is Jordan Fisher. Standard AI offers products and services including VISION. Its focus areas include Artificial Intelligence and Retail Analytics. Its competitors include Wiser, RetailNext and SPINS; 2 of its 3 listed competitors have raised funding.
Company details
Standard AI is engaged in delivering AI-powered solutions for the retail sector. Through its primary product, VISION, security camera footage is analyzed to provide real-time shopper insights. Retailers and brands are supported in measuring in-store engagement, optimizing product placement, and enhancing customer experiences. The technology is designed to offer e-commerce level data in physical stores, covering areas such as shopper behavior, media impact, and sales conversion. Solutions are tailored to improve store performance without requiring new hardware.
- Headquarters San Francisco, United States
- Employees 90
- Founders Jordan Fisher
- Stage Unicorn
- SectorsRetailTechnology
- Email••••••••
- Website standard.ai
- Social LinkedIn X Facebook
- Legal Name Standard Ai
Products & Services of Standard AI
Standard AI offers a comprehensive portfolio of products and services, including VISION.
Real-time shopper insights are delivered using security footage.
Funding Insights of Standard AI
Standard AI has successfully raised a total of $236.54M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $236.54M
- Total Rounds 6
- Last Round Seed — $1M
- First Round $5M
(Oct 2017)
- Investors Count 30
All 6 funding rounds of Standard AI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $1M | Seed | – | – | – |
| Feb 2021 | $150M | Series C | $1B | SoftBank Vision Fund | |
| Jul 2019 | $35.04M | Series B | $535M | EQT Ventures | |
| Nov 2018 | $40M | Series A | – | Initialized Capital | |
| Jul 2018 | $5.5M | Seed | – | CRV | – |
| Oct 2017 | $5M | Seed | – | CRV |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2021 | $1B | •••••••• |
| Jul 2019 | $535M | •••••••• |
Last known valuation $1.5B (Dec 2024). 30 investors in total: 30 institutional.
Investors in Standard AI
Standard AI has secured backing from 30 investors, including venture fund and institutional investors. Prominent investors backing the company include Draper, EQT and Plug and Play Tech Center.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Venture capital investments in technology and innovation sectors. | eqtventures.com | |||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Early-stage technology companies receive venture capital investments. | draper.vc | San Mateo, United States | ||
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden | |
Multiple sectors are invested in by Circusitlogic's venture capital fund. | circusitlogic.com | Bucharest, Romania | ||
Web3 venture capital firm partnering on blockchain projects. | hack.vc | |||
Blockchain startups are built by a dedicated startup studio. | upscale.vc | Boulder, United States |
Investor details for Standard AI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Standard AI
25 people are tracked at Standard AI (10 in leadership, 15 in team); the tracked headcount is 90.
| Name | Role | Group |
|---|---|---|
Jordan Fisher | Founder & CEO | Leadership |
Angie Westbrock | CEO | Leadership |
Chris Arnold | VP, Products | Leadership |
Igor Moiseev | Sr. Director Of Engineering | Leadership |
Bruno Abbate | Head Of Computer Vision Team | Machine Learning Senior Manager | Leadership |
Aniruddha Maru | VP Of Infrastructure | Leadership |
Elizabeth Mashal | Director Software Engineering | Leadership |
Chase Thomason | Chief Sales Officer | Leadership |
Lindsay Aulick | Vp, Controller | Leadership |
David Woollard | CTO | Leadership |
Davide Mazzini | Staff Machine Learning Researcher | Team |
Adam Bellinson | Sr. Software Engineer | Team |
Geoffrey Neal | Staff Backend Engineer | Team |
Calvin Breseman | Senior Data Scientist | Team |
Matthew Neth | Senior Staff SRE | Team |
Namrata Parikh | Senior Software Engineer | Team |
Chisom Onwuchekwa | Frontend Engineer | Team |
Michele Toni | Machine Learning Engineer | Team |
Pranav Suresh | Software Engineer | Team |
Ryan Chong | Senior Software Engineer | Team |
5 more people are available in the full profile.
Complete people profiles for Standard AI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Standard AI
Standard AI has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include DeepMagic, Explorer.ai and Pathr.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
In-store analytics solutions are provided for retailers via spatial AI. | pathr.ai | Mountain View, United States | 2019 | Jan 2026 | •••• | |
Smart displays for retail self-checkout are provided. | getskip.com | South Jordan, United States | 2016 | Feb 2023 | •••• | |
AI visual inspections for retail theft detection are offered. | thirdeyelabs.com | London, United Kingdom | 2016 | Nov 2021 | •••• | |
Fully automated AI and IoT-based unmanned retail stores are provided. | deepmagic.cc | New York, United States | 2017 | Oct 2019 | •••• | |
Collaborative 3D mapping and localization for self-driving vehicles is provided. | explorer.ai | San Francisco, United States | 2017 | Jan 2019 | •••• |
Complete acquisition details for Standard AI
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Standard AI
10 dated milestones of Standard AI across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Standard AI is founded.
- Funding First funding round of $5.0M.
- Acquisition Acquires Explorer.ai.
- Milestone Reaches Minicorn status.
- Acquisition Acquires DeepMagic.
- Milestone Reaches Unicorn status.
- Acquisition Acquires ThirdEye Labs.
- Acquisition Acquires Skip.
- Acquisition Acquires Pathr.
- Funding Latest funding round, Seed, of $1.0M.
Competitors of Standard AI
Standard AI has 3 listed competitors in our database, 2 of them funded. They include Wiser, RetailNext and SPINS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. |
Detailed competitors of Standard AI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Standard AI
The website of Standard AI (standard.ai) receives about 4.8K visits a month.
- Monthly visits4.8K
▼ 18.1% vs previous month
Websites whose visitors overlap most with Standard AI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| linkedin.com | 97% | 1.9B | #18 | View details | |
derse.com | derse.com | 47% | #2,688,387 | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Standard AI (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Standard Ai
Complete news archive for Standard AI
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Frequently Asked Questions about Standard AI
Standard AI was founded in 2017.
Standard AI is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jordan Fisher is the CEO of Standard AI, as recorded in our data. They have also founded this company.
Standard AI is a funded company, having raised a total of $236.54M across 6 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Oct 2017.
Standard AI has 90 employees.
Standard AI is engaged in delivering AI-powered solutions for the retail sector. Through its primary product, VISION, security camera footage is analyzed to provide real-time shopper insights. Retailers and brands are supported in measuring in-store engagement, optimizing product placement, and enhancing customer experiences. The technology is designed to offer e-commerce level data in physical stores, covering areas such as shopper behavior, media impact, and sales conversion. Solutions are tailored to improve store performance without requiring new hardware.
Standard AI's top competitors include Wiser, SPINS and RetailNext.
Standard AI offers VISION.
Standard AI has made 5 acquisitions, including DeepMagic, Explorer.ai, and Pathr.
Standard AI has 30 investors. Key investors include Draper, EQT, Plug and Play Tech Center, Tiny, and SoftBank Vision Fund.
The valuation of Standard AI is $1.5B as of Dec 2024.
Standard AI operates through Standard Ai.