About PetFriendly
PetFriendly is a company based in Omaha (United States) founded in 2018 by Aaron Shaddy and Ryan Finstad. PetFriendly has raised $6 million across 1 funding round from investors including M-One Capital, Revolution and ECP Growth. The company has 10 employees. PetFriendly offers products and services including Wags Advance Flea & Tick Protection, Purrs Advance Flea Protection, and Subscription Box. PetFriendly operates in a competitive market with competitors including Maev, Bioage, Axiota, FoodScience and Bio-Serv, among others.
- Headquarter Omaha, United States
- Employees 10
- Founders Aaron Shaddy, Ryan Finstad
- SectorsConsumerHealthcare
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website petfriendlybox.com
- Social LinkedIn X Facebook Instagram
- Net Profit-$88.47 (USD)-3as on Jul 31, 2023
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Seed
Sep 2021
- InvestorsM-One Capital
& 3 more
- Employee Count10
Products & Services of PetFriendly
PetFriendly offers a comprehensive portfolio of products and services, including Wags Advance Flea & Tick Protection, Purrs Advance Flea Protection, and Subscription Box.
Provides flea and tick prevention for dogs.
Offers flea protection specifically for cats.
Delivers customized pet care products and supplements regularly.
Funding Insights of PetFriendly
PetFriendly has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Seed round of $6 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Seed — $6M
- First Round $6M
(Sep 2021)
- Investors Count 4
All 1 funding rounds of PetFriendly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $6M | Seed | – | McCarthy Capital |
4 investors in total: 4 institutional.
Investors in PetFriendly
PetFriendly has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include M-One Capital, Revolution and ECP Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
M-One Capital is engaged in private equity investments. | 1986 | mccarthycapital.com | Omaha, United States | |
Revolution is recognized as a D.C.-based investment firm. | – | revolution.com | Washington, Dc, United States | |
Investment and strategic support are provided for consumer brands by ECP Growth. | 2011 | emilcapital.com | Greenwich, United States | |
Early stage VC firm investing in the US | – | investnebraska.com | Lincoln, United States |
Investor details for PetFriendly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PetFriendly
5 people are tracked at PetFriendly (2 in leadership, 3 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Aaron Shaddy | Co-Founder & CEO | Leadership |
Ryan Finstad | Co-Founder & COO | Leadership |
Robin Shaddy | Operations Manager | Team |
Olivia Washburn | Copywriter | Team |
Kate Makowski | Senior Content And Marketing Manager | Team |
Complete people profiles for PetFriendly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PetFriendly
2 dated milestones of PetFriendly across 3 years, from founding to its latest funding, stage changes and deals.
- Founded PetFriendly is founded.
- Funding First funding round of $6.0M.
Competitors of PetFriendly
PetFriendly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Maev, Bioage, Axiota, FoodScience and Bio-Serv, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meetmaev.com | 2018 | New York, United States | $19M | – | Internet-first nutrition and wellness products for dogs are provided. | |
| bioage.com | 2001 | Niagara Falls, United States | $23M | – | Manufacturer of algal extracts nutritional products | |
| axiota.com | 2020 | Fort Collins, United States | $49.79M | 71 | Health supplements for ruminant animal health are provided by Axiota. | |
| foodsciencecorp.com | 1972 | Chittenden, United States | – | 219 | Developer of nutritional supplements | |
| bio-serv.com | 1996 | Flemington, United States | – | 270 | Nutritional and enrichment products for research animals are developed. | |
| bonavida.com | 2004 | New York, United States | $2M | – | Health supplements for dogs are manufactured and sold online. | |
| therabis.com | 2015 | Denver, United States | $500,000 | – | Therabis offers a brand of health supplements designed to improve pet well-being and vitality. |
Detailed competitors of PetFriendly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PetFriendly
The website of PetFriendly (petfriendlybox.com) receives about 78.9K visits a month and ranks #306,527 among all websites worldwide, #2,229 in Pet Food and Supplies.
- Monthly visits78.9K
▼ 15.6% vs previous month
- Unique visitors48.3K
per month
- Global rank#306,527
among all websites
- Category rank#2,229
Pets and Animals · Pet Food and Supplies
- Bounce rate44%
- Pages per visit4.3
- Average visit1 min 06 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with PetFriendly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paolivet.com | paolivet.com | 100% | – | #1,133,157 | – |
| petjope.com | 100% | 66.1K | #673,449 | View details | |
| fotp.com | 99% | 33.2K | #967,329 | View details | |
| lovegroomers.com | 94% | – | #475,741 | View details | |
askaveterinarianonline.com | askaveterinarianonline.com | 94% | – | #212,424 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PetFriendly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Petfriendly
Complete news archive for PetFriendly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PetFriendly
10 companies that operate in the same segment as PetFriendly (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about PetFriendly
PetFriendly was founded in 2018 and raised its 1st funding round 3 years after it was founded.
PetFriendly is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Aaron Shaddy is the current CEO of PetFriendly. They have also founded this company.
PetFriendly is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Seed of $6M, raised on Sep 2021.
PetFriendly has 10 employees.
PetFriendly was established in 2018 in Omaha, United States, within the pet care sector. An internet-first model is employed to deliver subscription boxes tailored to pets. User-submitted details on pet types and quantities are processed by the platform. Customized selections of tick treatments, health supplements, treats, and related products are then provided based on this analysis. Operations focus on direct-to-consumer services through the domain petfriendlybox.com.
PetFriendly's top competitors include Maev, Axiota and FoodScience.
PetFriendly offers Wags Advance Flea & Tick Protection, Purrs Advance Flea Protection, and Subscription Box.
PetFriendly has 4 investors. Key investors include M-One Capital, Revolution, ECP Growth, and Invest Nebraska.