About Pickie
Pickie is a company based in New York (United States) founded in 2012 by Sonia Nagar was acquired by RetailMeNot in April 2014. Pickie has raised $1 million across 2 funding rounds from investors including RetailMeNot, Techstars and Betaworks. Pickie operates in a competitive market with competitors including Ador, WhoWhatWear, Bonsai, Clique Brands and onthelook, among others.
- Headquarter New York, United States
- Founders Sonia Nagar
- SectorsRetail
- Website pickie.com
- Social LinkedIn X
- Acquired by RetailMeNot (Apr 2014)
- Total Equity Funding$1M (USD)
in 2 rounds
- Latest Funding Round$1M (USD), Seed
Oct 2012
- InvestorsRetailMeNot
& 7 more
- Acquired byRetailMeNot
(Apr 2014)
Funding Insights of Pickie
Pickie has successfully raised a total of $1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 2
- Last Round Seed — $1M
- Investors Count 7
All 2 funding rounds of Pickie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $1M | Seed | – | Gotham Ventures | |
| Jun 2012 | – | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Pickie
Pickie has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include RetailMeNot, Techstars and Betaworks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investing in creators, organizing AI events, and building community in New York. | – | betaworks.com | - | |
Venture capital and incubation are provided for blockchain technology firms. | – | libertycityventures.com | New York, United States | |
Venture capital investments are provided by BDMI to technology companies. | – | bdmifund.com | New York, United States | |
- | – | mesa.vc | - | |
Investing in early-stage tech companies and ideas. | – | boxgroup.com | - | |
Venture capital investments are made in early-stage technology startups. | – | gothamvc.com | White Plains, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Provider of app and browser extension offering digital coupons & deals | 2009 | retailmenot.com | Austin, United States |
Investor details for Pickie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pickie
1 people are tracked at Pickie (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sonia Nagar | Co-Founder & CEO | Leadership |
Complete people profiles for Pickie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pickie
4 dated milestones of Pickie across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Pickie is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.0M.
- Exit Acquired by RetailMeNot.
Competitors of Pickie
Pickie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, WhoWhatWear, Bonsai, Clique Brands and onthelook, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ador.com | 2009 | London, United Kingdom | $56.5M | – | Shoppable digital magazine | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. | |
| shopbonsai.ca | 2016 | Toronto, Canada | $22.38M | – | Men's fashion is discovered and retailed through influencer-curated content platform. | |
| cliquebrands.com | 2006 | Los Angeles, United States | $23.13M | 121 | Internet first brand of casual and formal apparel wear for women | |
| onthelook.co.kr | 2019 | Seoul, South Korea | $5.5M | – | Multi-category fashion products are discovered via app-based content platform. | |
| topfloor.com | 2012 | Santa Monica, United States | $6M | – | Multi-category fashion products are discovered via online content platform. | |
| catalogspree.com | 2010 | Los Altos, United States | $7.4M | – | Digital catalogs from brands are browsed on iOS devices. | |
| madbow.com | 2016 | Gurugram, India | $2.14M | – | Multi-category fashion products are discovered via online content-driven platform. |
Detailed competitors of Pickie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Pickie
10 companies that operate in the same segment as Pickie (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pickie
Pickie was founded in 2012.
Pickie is headquartered in New York, United States. It is registered at New York, New York, United States.
Sonia Nagar is the current CEO of Pickie. They have also founded this company.
Pickie is a funded company, having raised a total of $1M across 2 funding rounds to date.
Designed for the iPad, Pickie is re-imagining the catalog shopping experience. Pickie is a personalized iPad magazine that allows readers to shop directly from content. Accepted to TechStars NYC accelerator. Featured by Apple as one of the 10 Essential Catalog Apps, reached top 10 rank in over 30 countries.
Pickie's top competitors include Ador, Bonsai and WhoWhatWear.
Pickie has 8 investors. Key investors include RetailMeNot, Techstars, Betaworks, Liberty City Ventures, and BDMI.
Yes. Pickie was acquired by RetailMeNot in April 2014.