About Piepay
Piepay is a Retail company based in Gurugram (India) founded in 2023 by Ajay Kumar, Rishab Jain, and Utkarsh Murari. It operates as a provider of a platform enabling credit card discounts and commission earnings. It operates in the Retail and Financial Services sectors. Piepay has raised $144.38 thousand across 1 funding round from investors including 100X.VC. Its chief executive is Utkarsh Murari. Its Indian entity Piepay Technologies Private Limited reported revenue of ₹16.6 Lakh. Piepay offers products and services including PiePay App. Its focus areas include FinTech, Payments, Enablers and Card Networks. Its competitors include Visa, Mastercard, VocaLink, Rubicon and Manipal Payment and Identity Solutions and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
Founded in 2023 and based in Gurugram, India, Piepay operates in the fintech sector. A platform is provided to online shoppers for accessing credit card offers. Commissions and reward points are earned by cardholders on payments made through the service. Reimbursements are processed once the product return window has closed, ensuring streamlined transactions for users.
- Headquarters Gurugram, India
- Founders Ajay Kumar, Rishab Jain, Utkarsh Murari
- SectorsRetailFinancial Services
- Email••••••••
- Phone•••• ••••
- Website piepay.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Piepay Technologies Private Limited
- Date of Incorporation 05 Jun, 2023
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹16.6 Lakh
FY 2025 · +38390% YoY
- Net Loss-₹29.9 Lakh
FY 2025 · -181% margin
- EBITDA-₹29.9 Lakh
FY 2025 · -180% margin
- Total Equity Funding$144.38K (USD)
in 1 rounds
- Latest Funding Round$144.38K (USD), Seed
Jan 2025
- Investors
Associated legal entities of Piepay
Piepay operates through Piepay Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Piepay Technologies Private Limited CIN U66190HR2023PTC112298 | Active | 05 Jun 2023 | Gurgaon, Haryana | ₹0.2 Cr | – | 3 | View details |
Products & Services of Piepay
Piepay offers a comprehensive portfolio of products and services, including PiePay App.
App provides on-demand credit card access for e-commerce offers and rewards.
Apps and channels of Piepay
its YouTube channel PiePay has 221 subscribers and 2 videos.
Videos from Piepay
The most watched videos on Piepay's YouTube channel, PiePay (221 subscribers). Click a video to play it here.
More on PiePay.
Funding Insights of Piepay
Piepay has successfully raised a total of $144.38K through 1 strategic funding round. The most recent funding activity was a Seed round of $144.38 thousand completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $144,375
- Total Rounds 1
- Last Round Seed — $144,375
- First Round $144,375
(Jan 2025)
- Investors Count 1
All 1 funding rounds of Piepay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $144,375 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Piepay
Piepay has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include 100X.VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by 100X.VC venture capital firm. | – | 100x.vc | Mumbai, India |
Investor details for Piepay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Piepay Technologies Private Limited (Piepay)
Piepay Technologies Private Limited is the primary company behind Piepay. The board of Piepay Technologies Private Limited currently have 3 directors; the longest-serving is Rishab Jain, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishab Jain DIN 10191468 | Director | 05 Jun 2023 | 3 yrs 4 mo | Piepay Technologies Private Limited |
| Utkarsh Murari DIN 10191467 | Director | 05 Jun 2023 | 3 yrs 4 mo | Piepay Technologies Private Limited |
| Ajay Kumar Meena DIN 10191466 | Director | 05 Jun 2023 | 3 yrs 4 mo | Piepay Technologies Private Limited |
People of Piepay
3 people are tracked at Piepay (3 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CTO | Leadership | |
| Co-Founder & CPO | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for Piepay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Piepay
Figures of Piepay Technologies Private Limited, the primary company behind Piepay, for FY 2025. Revenue was ₹16.6 Lakh (+38390% year on year). Net loss was -₹29.9 Lakh (-181% margin). EBITDA was -₹29.9 Lakh (-180% margin).
- ₹16.6 LakhRevenue · FY 2025 · +38390% YoY
- -₹29.9 LakhNet loss · -181% margin
- -₹29.9 LakhEBITDA · -180% margin
- ₹1.2 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Piepay Technologies Private Limited are on its company page.
Detailed financial statements for Piepay
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Piepay
2 dated milestones of Piepay across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Piepay is founded.
- Funding First funding round of $144K.
Competitors of Piepay
Piepay has 7 listed competitors in our database, 4 of them funded. They include Visa, Mastercard, VocaLink, Rubicon and Manipal Payment and Identity Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| visa.com | 1958 | San Francisco, United States | – | 28,800 | Digital payment solutions are offered to individuals and businesses. | |
| mastercard.com | 1966 | Purchase, United States | $9M | 341 | Global payments are processed via card network connections. | |
| vocalink.com | 2007 | Rickmansworth, United Kingdom | $316.91M | 966 | UK payment systems and ATM platforms are designed and operated. | |
| rbcn.al | 2020 | Tirana, Albania | $548,604 | – | Payment processing is facilitated for institutions and businesses. | |
| mpimanipal.com | 2008 | Manipal, India | $24M | 1,603 | A fintech company offering banking networks and smart card manufacturing solutions | |
| eftposaustralia.com.au | 2009 | Sydney, Australia | – | – | Debit card payment network | |
| interac.ca | 1984 | Toronto, Canada | – | 431 | Canada's national debit payment network is operated by Interac. |
Detailed competitors of Piepay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Piepay
The website of Piepay (piepay.in) receives about 3.8K visits a month.
- Monthly visits3.8K
▲ 24.1% vs previous month
Websites whose visitors overlap most with Piepay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bestplacetobuild.com | bestplacetobuild.com | 100% | – | #10,553,799 | – |
Top companies in E-Commerce Enablers & Infrastructure
10 companies that operate in the same segment as Piepay (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 23,536 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 30,125 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | – | 233 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 3,855 |
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Frequently Asked Questions about Piepay
Piepay was founded in 2023 and raised its 1st funding round 2 years after it was founded.
Piepay is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Utkarsh Murari is the current CEO of Piepay. They have also founded this company.
Piepay is a funded company, having raised a total of $144.38K across 1 funding round to date. The company's 1st funding round was a Seed of $144.38K, raised on Jan 2025.
The primary company behind Piepay, Piepay Technologies Private Limited, reported revenue of ₹16.6 Lakh for FY 2025, up 38390% year on year.
Founded in 2023 and based in Gurugram, India, Piepay operates in the fintech sector. A platform is provided to online shoppers for accessing credit card offers. Commissions and reward points are earned by cardholders on payments made through the service. Reimbursements are processed once the product return window has closed, ensuring streamlined transactions for users.
Piepay's top competitors include Visa, Mastercard and VocaLink.
Piepay offers PiePay App.
Piepay has 1 investor. Key investors include 100X.VC.
Piepay operates through Piepay Technologies Private Limited.
The legal entities of Piepay currently have 3 directors, including Rishab Jain, Utkarsh Murari, Ajay Kumar Meena.