About Pimly
Pimly is a company based in Chicago (United States) founded in 2022.. Pimly has raised $7.26 million across 2 funding rounds from investors including High Alpha, Mike Fitzgerald and HPA. Pimly offers products and services including Pimly, Pimly Flash, and Salsify Connector. Pimly operates in a competitive market with competitors including inriver, Salsify, BILT, Akeneo and soona, among others.
- Headquarter Chicago, United States
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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- Legal Name Pimly Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.26 M (USD)
in 2 rounds
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Latest Funding Round
$2.26 M (USD), Series A
Jul 11, 2025
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Investors
High Alpha
& 4 more
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Employee Count
Employee Count
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Products & Services of Pimly
Pimly offers a comprehensive portfolio of products and services, including Pimly, Pimly Flash, and Salsify Connector. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages product data on Salesforce for streamlined operations
Enables quick B2B and D2C commerce setup and updates
Connects product data between Salsify and Salesforce
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Funding Insights of Pimly
Pimly has successfully raised a total of $7.26M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.26 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.3M
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First Round
First Round
(26 Sep 2022)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series A - Pimly | Valuation |
investors |
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| Sep, 2022 | Amount | Series A - Pimly | Valuation | High Alpha , Mike Fitzgerald |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pimly
Pimly has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include High Alpha, Mike Fitzgerald and HPA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A venture firm that creates and funds B2B SaaS companies.
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Founded Year | Domain | Location | |
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Early-stage startups are funded through venture capital investments.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pimly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pimly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pimly Comparisons
Competitors of Pimly
Pimly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as inriver, Salsify, BILT, Akeneo and soona, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based PIM tools are provided for online product management.
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| domain | founded_year | HQ Location |
Product content is managed and syndicated via a cloud-based platform.
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| domain | founded_year | HQ Location |
Developer of an app providing 3D assembly instructions for consumer goods
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| domain | founded_year | HQ Location |
Open-source product information management solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Online content creation platform for e-commerce businesses
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| domain | founded_year | HQ Location |
Provider of SaaS-based retail sampling solutions
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Pimly
When was Pimly founded?
Pimly was founded in 2022.
Where is Pimly located?
Pimly is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is Pimly a funded company?
Pimly is a funded company, having raised a total of $7.26M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Sep 26, 2022.
What does Pimly do?
Pimly was founded in 2022 in Chicago, United States, within the e-commerce sector. Product information management solutions are delivered to support online sellers, including real-time data and image handling, configurable digital catalogs, and sell sheets. Integration with Salesforce customer relationship management systems is facilitated to streamline operations for businesses. Services are focused on enhancing product data accuracy and accessibility across sales channels.
What products or services does Pimly offer?
Pimly offers Pimly, Pimly Flash, and Salsify Connector.
Who are Pimly's investors?
Pimly has 5 investors. Key investors include High Alpha, Mike Fitzgerald, HPA, Handshake Ventures, and Dan Dal Degan.