PivotLink

San Francisco, United States Founded: 1998 • Age: 28 yrs Acquired By SmartFocus
Retail analytic applications are delivered as SaaS for marketing intelligence.

About PivotLink

PivotLink is a company based in San Francisco (United States) founded in 1998 was acquired by SmartFocus in May 2014.. PivotLink has raised $46.09 million across 7 funding rounds from investors including SmartFocus, Trident Capital and Emergence Capital. The company has 52 employees as of December 31, 2014. PivotLink has completed 1 acquisition, including Acteea. PivotLink operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.

  • Headquarter San Francisco, United States
  • Employees 52 as on 31 Dec, 2014
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $46.09 M (USD)

    in 7 rounds

  • Latest Funding Round
    $2 M (USD), Debt – Conventional

    Mar 01, 2013

  • Investors
    SmartFocus

    & 4 more

  • Employee Count
    52

    as on Dec 31, 2014

  • Investments & Acquisitions
  • Acquired by
    SmartFocus

    (May 14, 2014)

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Funding Insights of PivotLink

PivotLink has successfully raised a total of $46.09M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2 million completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Debt – Conventional — $2.0M
  • First Round

    (15 Feb 2007)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2013 Amount Debt – Conventional - PivotLink Valuation

investors

Jan, 2012 Amount Series D - PivotLink Valuation Pelion Venture Partners
Aug, 2011 Amount Series C - PivotLink Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PivotLink

PivotLink has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include SmartFocus, Trident Capital and Emergence Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Stage-agnostic investments in US ventures are made by Trident Capital.
Founded Year Domain Location
Tech focused Early and growth stage VC firm investing in the US
Founded Year Domain Location
Growth equity firm investing in technology-enabled B2B services in New York.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PivotLink

PivotLink has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Acteea. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Limited information available
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - PivotLink

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pivotlink Comparisons

Employees
+
Add Comparison
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Competitors of PivotLink

PivotLink operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based market intelligence is delivered across closed ecosystems.
domain founded_year HQ Location
Market data is analyzed by AI to generate consumer insights.
domain founded_year HQ Location
Open-source data is curated, analyzed, and visualized via AI platform.
domain founded_year HQ Location
Cloud based marketing management platform for businesses
domain founded_year HQ Location
Marketing measurement solutions are delivered to link brands with consumers.
domain founded_year HQ Location
Neoway is recognized as Brazil's largest data analytics company.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about PivotLink

When was PivotLink founded?

PivotLink was founded in 1998 and raised its 1st funding round 9 years after it was founded.

Where is PivotLink located?

PivotLink is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is PivotLink a funded company?

PivotLink is a funded company, having raised a total of $46.09M across 7 funding rounds to date. The company's 1st funding round was a Series C of $8.09M, raised on Feb 15, 2007.

How many employees does PivotLink have?

As of Dec 31, 2014, the latest employee count at PivotLink is 52.

What does PivotLink do?

Founded in 1998 and based in San Francisco, United States, PivotLink operates in the retail analytics sector. Analytic applications are provided through a software-as-a-service model to retail and related customers, including Car Toys, Freshpair, and Party City. Solutions encompass omni-channel consumer behavior analysis, customer segment performance, marketing program effectiveness, and portfolio attribution. The company was acquired by SmartFocus and has been fully integrated into its operations.

Who are the top competitors of PivotLink?

PivotLink's top competitors include 4C Insights, TapClicks and InMarket.

How many acquisitions has PivotLink made?

PivotLink has made 1 acquisition, including Acteea.

Who are PivotLink's investors?

PivotLink has 5 investors. Key investors include SmartFocus, Trident Capital, Emergence Capital, StarVest Partners, and Pelion Venture Partners.

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