About PivotLink
PivotLink is a Technology company based in San Francisco (United States) founded in 1998, and was acquired by SmartFocus in May 2014. It operates as a retail analytic applications are delivered as SaaS for marketing intelligence. PivotLink has raised $46.09 million across 7 funding rounds from investors including SmartFocus, Trident Capital and Emergence Capital. The company has 52 employees. PivotLink has completed 1 acquisition, including Acteea. Its focus areas include Enterprise Applications, MarketingTech and Marketing Intelligence. Its competitors include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Founded in 1998 and based in San Francisco, United States, PivotLink operates in the retail analytics sector. Analytic applications are provided through a software-as-a-service model to retail and related customers, including Car Toys, Freshpair, and Party City. Solutions encompass omni-channel consumer behavior analysis, customer segment performance, marketing program effectiveness, and portfolio attribution. The company was acquired by SmartFocus and has been fully integrated into its operations.
- Headquarters San Francisco, United States
- Employees 52
- Stage Acquired
- SectorsTechnology
- Website pivotlink.com
- Social LinkedIn X Facebook
- Acquired by SmartFocus (May 2014)
- Total Equity Funding$46.09M (USD)
in 7 rounds
- Latest Funding Round$2M (USD), Debt – Conventional
Mar 2013
- InvestorsSmartFocus
& 4 more
- Employee Count52
- Investments & Acquisitions
- Acquired bySmartFocus
(May 2014)
Funding Insights of PivotLink
PivotLink has successfully raised a total of $46.09M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $2 million completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.09M
- Total Rounds 7
- Last Round Debt – Conventional — $2M
- First Round $3.5M
(Feb 2007)
- Investors Count 4
All 7 funding rounds of PivotLink with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2013 | $2M | Debt – Conventional | – | – | – |
| Jan 2012 | $13M | Series D | – | Pelion Venture Partners | |
| Aug 2011 | $8.09M | Series C | – | – | – |
| Dec 2010 | $2.5M | Series C | – | – | – |
| Feb 2009 | $10M | Series C | – | StarVest Partners | |
| Oct 2007 | $9M | Series B | – | – | |
| Feb 2007 | $3.5M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in PivotLink
PivotLink has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include SmartFocus, Trident Capital and Emergence Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic investments in US ventures are made by Trident Capital. | – | tridentcap.com | Palo Alto, United States | |
Tech focused Early and growth stage VC firm investing in the US | – | emcap.com | San Francisco, United States | |
Growth equity firm investing in technology-enabled B2B services in New York. | – | starvestpartners.com | - | |
US focused early-stage VC firm | – | pelionvp.com | Salt Lake City, United States | |
Omnichannel marketing automation and customer engagement are delivered across channels. | 1999 | smartfocus.com | London, United Kingdom |
Investor details for PivotLink
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Investments & Acquisitions by PivotLink
PivotLink has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Acteea.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | acteea.com | Salt Lake, United States | 1999 | Jan 2012 | •••• |
Complete acquisition details for PivotLink
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Timeline of PivotLink
5 dated milestones of PivotLink across 16 years, from founding to its latest funding, stage changes and deals.
- Founded PivotLink is founded.
- Funding First funding round of $3.5M.
- Acquisition Acquires Acteea.
- Funding Latest funding round, Debt – Conventional, of $2.0M.
- Exit Acquired by SmartFocus.
Competitors of PivotLink
PivotLink has 10 listed competitors in our database, 9 of them funded. They include 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of PivotLink
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of PivotLink
Websites that share an audience with PivotLink (pivotlink.com).
Websites whose visitors overlap most with PivotLink. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
universalmind.com | universalmind.com | 100% | – | – | – |
qlikview.com | qlikview.com | 92% | – | #10,929,531 | – |
| arcplan.com | 91% | – | – | View details | |
| birst.com | 90% | 6.1K | #2,275,333 | View details | |
| apress.com | 83% | – | #675,611 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for PivotLink
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Top companies in MarketingTech
10 companies that operate in the same segment as PivotLink (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Pivotlink
Complete news archive for PivotLink
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about PivotLink
PivotLink was founded in 1998 and raised its 1st funding round 9 years after it was founded.
PivotLink is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
PivotLink is a funded company, having raised a total of $46.09M across 7 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Feb 2007.
PivotLink has 52 employees.
Founded in 1998 and based in San Francisco, United States, PivotLink operates in the retail analytics sector. Analytic applications are provided through a software-as-a-service model to retail and related customers, including Car Toys, Freshpair, and Party City. Solutions encompass omni-channel consumer behavior analysis, customer segment performance, marketing program effectiveness, and portfolio attribution. The company was acquired by SmartFocus and has been fully integrated into its operations.
PivotLink's top competitors include 4C Insights, TapClicks and InMarket.
PivotLink has made 1 acquisition, including Acteea.
PivotLink has 5 investors. Key investors include SmartFocus, Trident Capital, Emergence Capital, StarVest Partners, and Pelion Venture Partners.
Yes. PivotLink was acquired by SmartFocus in May 2014.