About SmartFocus
SmartFocus is a Technology company based in London (United Kingdom) founded in 1999, and was acquired by Actito in June 2019. It operates as an omnichannel marketing automation and customer engagement are delivered across channels. SmartFocus has raised $30 million across 2 funding rounds from investors including Francisco Partners, Actito and Izurium Capital. The company has 68 employees. SmartFocus has completed 4 acquisitions, including 1King Casino, PivotLink and PredictiveIntent. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is ACTITO UK LIMITED. Its competitors include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
SmartFocus (Formerly Emailvision) enables brands to understand and connect with their consumers via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus monitors customers using patented algorithms and location-based marketing tools. Offers personalization tools, marketing intelligence, social insights, email, and mobile push notifications across any device. Introduced a virtual beacon system for Brick and Mortar stores in Mar, 2015. Major clients include Levis, Mercedes-Benz, Macys and Speedo.
- Headquarters London, United Kingdom
- Employees 68
- Stage Acquired
- SectorsTechnology
- Website smartfocus.com
- Social LinkedIn X Facebook
- Acquired by Actito (Jun 2019)
- Legal Name Actito Uk Limited
- Date of Incorporation 30 May, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$30M (USD)
in 2 rounds
- Latest Funding Round$30M (USD), Private Equity Round
Oct 2012
- InvestorsFrancisco Partners
& 3 more
- Employee Count68
- Investments & Acquisitions1King Casino
& 3 more
- Acquired by
Funding Insights of SmartFocus
SmartFocus has successfully raised a total of $30M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $30 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 2
- Last Round Private Equity Round — $30M
- Investors Count 2
All 2 funding rounds of SmartFocus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $30M | Private Equity Round | – | – | |
| Jun 2001 | – | Angel Round | – | Alain Rodermann | – |
4 investors in total: 3 institutional and 1 angel.
Investors in SmartFocus
SmartFocus has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Francisco Partners, Actito and Izurium Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | izurium.com | - | |
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States | |
AR Alain Rodermann | Founder of Expon Capital, active angel investor in tech startups | – | unknown_9b2cc9dc8aec4e958 | - |
Personalized marketing automation is delivered via an integrated platform. | 2000 | actito.com | - |
Investor details for SmartFocus
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Investments & Acquisitions by SmartFocus
SmartFocus has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 1King Casino, PivotLink and PredictiveIntent.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Beacon technology is used for proximity marketing and loyalty programs. | tagpoints.com | Brighton, United Kingdom | 2013 | Sep 2014 | •••• | |
Big Data-based analytics for multilingual social media content are delivered. | contentsavvyinc.com | New York, United States | 2011 | Sep 2014 | •••• | |
Retail analytic applications are delivered as SaaS for marketing intelligence. | pivotlink.com | San Francisco, United States | 1998 | May 2014 | •••• | |
Specializes in behavioural merchandising solutions for businesses. | predictiveintent.com | Poole, United Kingdom | 2008 | Sep 2012 | •••• |
Complete acquisition details for SmartFocus
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Timeline of SmartFocus
9 dated milestones of SmartFocus across 20 years, from founding to its latest funding, stage changes and deals.
- Founded SmartFocus is founded.
- Funding First funding round.
- Exit Acquired by Francisco Partners.
- Acquisition Acquires PredictiveIntent.
- Funding Latest funding round, Private Equity Round, of $30.0M.
- Acquisition Acquires PivotLink.
- Acquisition Acquires 1King Casino.
- Acquisition Acquires TagPoints.
- Exit Acquired by Actito.
Competitors of SmartFocus
SmartFocus has 9 listed competitors in our database, 7 of them funded. They include [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 247.ai | 2000 | San Jose, United States | $22M | – | AI-powered platforms and services for customer experience management are provided. | |
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| dynamicyield.com | 2011 | Tel Aviv, Israel | $83M | 25 | Website optimization and personalization solutions are provided for digital platforms. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. | |
| perq.com | 2001 | Indianapolis, United States | $14.27M | – | Customer engagement is enabled through incentives and promotions for e-tailers. | |
| mutinyhq.com | 2018 | San Francisco, United States | $68.65M | – | Website personalization services are delivered without coding needs. | |
| maxymiser.com | 2006 | New York, United States | $14.94M | 59 | A/B and multivariate testing platform for digital optimization is offered. | |
| episerver.com | 1994 | Nashua, United States | – | 110 | Digital cloud platform for content management and commerce is delivered. | |
| digitalriver.com | 1994 | Minnetonka, United States | – | 412 | Cloud-based tax, fraud compliance and payment solutions for businesses |
![[24]7.ai logo](https://img.thecompanycheck.com/b/247_logo.webp){kind=logo}
Detailed competitors of SmartFocus
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Web traffic of SmartFocus
The website of SmartFocus (smartfocus.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 20.9% vs previous month
Websites whose visitors overlap most with SmartFocus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
campaigncommander.com | campaigncommander.com | 100% | – | – | – |
| responsys.com | 82% | – | – | View details | |
| realeyesit.com | 82% | 32K | #914,826 | View details | |
| certona.com | 82% | – | – | View details | |
| clarabridge.com | 82% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for SmartFocus
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- 13 similar websites
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Top companies in MarketingTech
10 companies that operate in the same segment as SmartFocus (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Smartfocus
Complete news archive for SmartFocus
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Frequently Asked Questions about SmartFocus
SmartFocus was founded in 1999 and raised its 1st funding round 2 years after it was founded.
SmartFocus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
SmartFocus is a funded company, having raised a total of $30M across 2 funding rounds to date.
SmartFocus has 68 employees.
SmartFocus (Formerly Emailvision) enables brands to understand and connect with their consumers via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus monitors customers using patented algorithms and location-based marketing tools. Offers personalization tools, marketing intelligence, social insights, email, and mobile push notifications across any device. Introduced a virtual beacon system for Brick and Mortar stores in Mar, 2015. Major clients include Levis, Mercedes-Benz, Macys and Speedo.
SmartFocus's top competitors include [24]7.ai, Dynamic Yield and Intellimize.
SmartFocus has made 4 acquisitions, including 1King Casino, PivotLink, and PredictiveIntent.
SmartFocus has 4 investors. Key investors include Francisco Partners, Actito, Izurium Capital, and Alain Rodermann.
SmartFocus operates through Actito Uk Limited.
Yes. SmartFocus was acquired by Actito in June 2019.