SmartFocus

London, United Kingdom Founded: 1999 • Age: 27 yrs Acquired By Actito
Omnichannel marketing automation and customer engagement are delivered across channels.
Annual revenue - Latest available
Total funding $30.0M 2 rounds
Employees 68 Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About SmartFocus

SmartFocus is a company based in London (United Kingdom) founded in 1999 was acquired by Actito in June 2019. SmartFocus has raised $30 million across 2 funding rounds from investors including Francisco Partners, Actito and Izurium Capital. The company has 68 employees as of December 31, 2019. SmartFocus has completed 4 acquisitions, including 1King Casino, PivotLink and PredictiveIntent. SmartFocus operates in a competitive market with competitors including [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others.

  • Headquarter London, United Kingdom
  • Employees 68 as on 31 Dec, 2019
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Actito Uk Limited
  • Date of Incorporation 30 May, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $30 M (USD)

    in 2 rounds

  • Latest Funding Round
    $30 M (USD), Private Equity Round

    Oct 10, 2012

  • Investors
  • Employee Count
    68

    as on Dec 31, 2019

  • Investments & Acquisitions
  • Acquired by
    Actito

    & 1 more

    (Jun 19, 2019)

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Funding Insights of SmartFocus

SmartFocus has successfully raised a total of $30M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $30 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in SmartFocus

SmartFocus has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Francisco Partners, Actito and Izurium Capital.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
-
Locked Locked Locked
Private equity investment firm focused on technology sector
Locked Locked Locked

Alain Rodermann

Founder of Expon Capital, active angel investor in tech startups
Locked Locked Locked
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Investor details for SmartFocus

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  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by SmartFocus

SmartFocus has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 1King Casino, PivotLink and PredictiveIntent.

Investments
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Investment portfolio details for SmartFocus

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Beacon technology is used for proximity marketing and loyalty programs.
Locked Locked 2013 Locked
Big Data-based analytics for multilingual social media content are delivered.
Locked Locked 2011 Locked
Specializes in behavioural merchandising solutions for businesses.
Locked Locked 2008 Locked
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Complete acquisition details for SmartFocus

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Financial Statements - SmartFocus

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Detailed financials for SmartFocus

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Smartfocus Comparisons

SmartFocus Primary company
Description
Omnichannel marketing automation and customer engagement are...
Location
London, United Kingdom
Founded Year
1999
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
68
As of 2019
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Peer comparison for SmartFocus

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Competitors of SmartFocus

SmartFocus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
AI-powered platforms and services for customer experience management are provided.
Locked Locked Locked
Conversion rate optimization and personalization are delivered to businesses.
Locked Locked Locked
Website optimization and personalization solutions are provided for digital platforms.
Locked Locked Locked
Personalized omnichannel experiences are generated via marketing automation.
Locked Locked Locked
Customer engagement is enabled through incentives and promotions for e-tailers.
Locked Locked Locked
Website personalization services are delivered without coding needs.
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Detailed competitors of SmartFocus

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Latest news on Smartfocus

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Complete news archive for SmartFocus

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Frequently Asked Questions about SmartFocus

SmartFocus was founded in 1999 and raised its 1st funding round 2 years after it was founded.

SmartFocus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

SmartFocus is a funded company, having raised a total of $30M across 2 funding rounds to date.

As of Dec 31, 2019, the latest employee count at SmartFocus is 68.

SmartFocus (Formerly Emailvision) enables brands to understand and connect with their consumers via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus monitors customers using patented algorithms and location-based marketing tools. Offers personalization tools, marketing intelligence, social insights, email, and mobile push notifications across any device. Introduced a virtual beacon system for Brick and Mortar stores in Mar, 2015. Major clients include Levis, Mercedes-Benz, Macys and Speedo.

SmartFocus's top competitors include [24]7.ai, Dynamic Yield and Intellimize.

SmartFocus has made 4 acquisitions, including 1King Casino, PivotLink, and PredictiveIntent.

SmartFocus has 4 investors. Key investors include Francisco Partners, Actito, Izurium Capital, and Alain Rodermann.

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