About SmartFocus
SmartFocus is a company based in London (United Kingdom) founded in 1999 was acquired by Actito in June 2019.. SmartFocus has raised $30 million across 2 funding rounds from investors including Francisco Partners, Actito and Izurium Capital. The company has 68 employees as of December 31, 2019. SmartFocus has completed 4 acquisitions, including 1King Casino, PivotLink and PredictiveIntent. SmartFocus operates in a competitive market with competitors including [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others.
- Headquarter London, United Kingdom
- Employees 68 as on 31 Dec, 2019
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Actito Uk Limited
- Date of Incorporation 30 May, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30 M (USD)
in 2 rounds
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Latest Funding Round
$30 M (USD), Private Equity Round
Oct 10, 2012
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Investors
Francisco Partners
& 3 more
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Employee Count
68
as on Dec 31, 2019
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Investments & Acquisitions
1King Casino
& 3 more
- Acquired by
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Funding Insights of SmartFocus
SmartFocus has successfully raised a total of $30M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $30 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Private Equity Round — $30.0M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2012 | Amount | Private Equity Round - SmartFocus | Valuation |
investors |
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| Jun, 2001 | Amount | Angel Round - SmartFocus | Valuation | Alain Rodermann |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SmartFocus
SmartFocus has secured backing from 4 investors, including venture fund and angel investors. Prominent investors backing the company include Francisco Partners, Actito and Izurium Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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Private equity investment firm focused on technology sector
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Founded Year | Domain | Location | |
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AR
Alain Rodermann |
Founder of Expon Capital, active angel investor in tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SmartFocus
SmartFocus has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 1King Casino, PivotLink and PredictiveIntent. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Beacon technology is used for proximity marketing and loyalty programs.
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2013 | ||||
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Big Data-based analytics for multilingual social media content are delivered.
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2011 | ||||
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Specializes in behavioural merchandising solutions for businesses.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SmartFocus
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smartfocus Comparisons
Competitors of SmartFocus
SmartFocus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Perq, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered platforms and services for customer experience management are provided.
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| domain | founded_year | HQ Location |
Conversion rate optimization and personalization are delivered to businesses.
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| domain | founded_year | HQ Location |
Website optimization and personalization solutions are provided for digital platforms.
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| domain | founded_year | HQ Location |
Personalized omnichannel experiences are generated via marketing automation.
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| domain | founded_year | HQ Location |
Customer engagement is enabled through incentives and promotions for e-tailers.
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| domain | founded_year | HQ Location |
Website personalization services are delivered without coding needs.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smartfocus
Frequently Asked Questions about SmartFocus
When was SmartFocus founded?
SmartFocus was founded in 1999 and raised its 1st funding round 2 years after it was founded.
Where is SmartFocus located?
SmartFocus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is SmartFocus a funded company?
SmartFocus is a funded company, having raised a total of $30M across 2 funding rounds to date.
How many employees does SmartFocus have?
As of Dec 31, 2019, the latest employee count at SmartFocus is 68.
What does SmartFocus do?
SmartFocus (Formerly Emailvision) enables brands to understand and connect with their consumers via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus monitors customers using patented algorithms and location-based marketing tools. Offers personalization tools, marketing intelligence, social insights, email, and mobile push notifications across any device. Introduced a virtual beacon system for Brick and Mortar stores in Mar, 2015. Major clients include Levis, Mercedes-Benz, Macys and Speedo.
Who are the top competitors of SmartFocus?
SmartFocus's top competitors include [24]7.ai, Dynamic Yield and Intellimize.
How many acquisitions has SmartFocus made?
SmartFocus has made 4 acquisitions, including 1King Casino, PivotLink, and PredictiveIntent.
Who are SmartFocus's investors?
SmartFocus has 4 investors. Key investors include Francisco Partners, Actito, Izurium Capital, and Alain Rodermann.