About Plated
Plated is a Retail company based in New York (United States) founded in 2012, and was acquired by Albertsons in September 2017. Meal kits with ingredients and recipes are delivered by subscription. Plated has raised $89.46 million across 8 funding rounds from investors including Albertsons, Lerer Hippeau and Techstars. The company has 257 employees. Plated offers products and services including Grocery Delivery, Pickup Service, and Weekly Ad Deals. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is DINEINFRESH, INC. Its competitors include Blue Apron, Home Chef and Green Chef; 3 of its 3 listed competitors have raised funding.
Company details
Plated was founded in 2012 in New York, United States, within the meal kit subscription sector. Weekly meal boxes are shipped to subscribers, containing pre-portioned ingredients and cooking instructions for home preparation. Menus are curated with seven chef-designed recipes each week, comprising four options featuring meat and fish alongside three vegetarian selections. Recipes are supplied in printed form inside the boxes and accessible digitally online.
- Headquarters New York, United States
- Employees 257
- Stage Acquired
- SectorsRetail
- Website plated.com
- Social LinkedIn X
- Acquired by Albertsons (Sep 2017)
- Legal Name Dineinfresh, Inc.
- Total Equity Funding$89.46M (USD)
in 8 rounds
- Latest Funding Round$7.25M (USD), Series B
Aug 2017
- InvestorsAlbertsons
& 13 more
- Employee Count257
- Acquired byAlbertsons
(Sep 2017)
Products & Services of Plated
Plated offers a comprehensive portfolio of products and services, including Grocery Delivery, Pickup Service, and Weekly Ad Deals.
Service for online ordering and home delivery of groceries
Option for in-store pickup of ordered grocery items
Platform for viewing and accessing discounted grocery products
Funding Insights of Plated
Plated has successfully raised a total of $89.46M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $7.25 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $89.46M
- Total Rounds 8
- Last Round Series B — $7.25M
- First Round $1.4M
(May 2013)
- Investors Count 13
All 8 funding rounds of Plated with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $7.25M | Series B | – | – | – |
| Aug 2016 | $58.31M | Series B | – | Greycroft, Formation 8 | – |
| Apr 2015 | $100,000 | Debt – Conventional | – | – | – |
| Oct 2014 | $2M | Series A | – | – | – |
| Aug 2014 | $15M | Series A | – | Greycroft, Formation 8 | – |
| May 2014 | $500,000 | Angel Round | – | – | |
| Jan 2014 | $5M | Series A | – | ff Venture Capital | |
| May 2013 | $1.4M | Seed | – | – |
14 investors in total: 10 institutional and 4 angel.
Investors in Plated
Plated has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Albertsons, Lerer Hippeau and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
VC Firm investing in the US | formation8.com | San Francisco, United States | ||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Tech-focused investments are directed toward Europe and the US. | kiteventures.com | London, United Kingdom | ||
Tech-focused Early-stage centric VC Firm investing primarily in the US | slowventures.com | San Francisco, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Groceries and household items are sold by Albertsons online and in-store. | 1939 | albertsons.com | Boise, United States |
Investor details for Plated
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Plated
4 dated milestones of Plated across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Plated is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series B, of $7.2M.
- Exit Acquired by Albertsons.
Competitors of Plated
Plated has 3 listed competitors in our database, 3 of them funded. They include Blue Apron, Home Chef and Green Chef.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blueapron.com | 2012 | New York, United States | $193.8M | 2,002 | Subscription-based meal kits with pre-measured ingredients are delivered weekly. | |
| homechef.com | 2013 | Chicago, United States | $55.75M | 2,234 | Platform offering recipe meal kit delivery services | |
| greenchef.com | 2014 | Boulder, United States | $15.5M | Organic meal kits are delivered through subscription service. |
Detailed competitors of Plated
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Plated
Websites that share an audience with Plated (plated.com).
Websites whose visitors overlap most with Plated. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
greenkitchenstories.com | greenkitchenstories.com | 100% | #484,641 | – | |
homestylevegfood.com | homestylevegfood.com | 100% | – | ||
vegetables.co.nz | vegetables.co.nz | 100% | #393,116 | – | |
funkymunky.co.za | funkymunky.co.za | 100% | #11,329,616 | – | |
curryhouse.co.uk | curryhouse.co.uk | 100% | #5,280,501 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Plated
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Plated (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Plated
Complete news archive for Plated
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Frequently Asked Questions about Plated
Plated was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Plated is headquartered in New York, United States. It is registered at New York, New York, United States.
Plated is a funded company, having raised a total of $89.46M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on May 2013.
Plated has 257 employees.
Plated was founded in 2012 in New York, United States, within the meal kit subscription sector. Weekly meal boxes are shipped to subscribers, containing pre-portioned ingredients and cooking instructions for home preparation. Menus are curated with seven chef-designed recipes each week, comprising four options featuring meat and fish alongside three vegetarian selections. Recipes are supplied in printed form inside the boxes and accessible digitally online.
Plated's top competitors include Blue Apron, Home Chef and Green Chef.
Plated offers Grocery Delivery, Pickup Service, and Weekly Ad Deals.
Plated has 14 investors. Key investors include Albertsons, Lerer Hippeau, Techstars, Greycroft, and Formation 8.
Plated operates through Dineinfresh, Inc..
Yes. Plated was acquired by Albertsons in September 2017.