Plated

New York, United States Founded: 2012 • Age: 14 yrs Acquired By Albertsons
Meal kits with ingredients and recipes are delivered by subscription.
Annual revenue - Latest available
Total funding $89.5M 8 rounds
Employees 257 Tracked headcount
Investors 14 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Plated

Plated is a company based in New York (United States) founded in 2012 was acquired by Albertsons in September 2017. Plated has raised $89.46 million across 8 funding rounds from investors including Albertsons, Lerer Hippeau and Techstars. The company has 257 employees as of December 31, 2022. Plated offers products and services including Grocery Delivery, Pickup Service, and Weekly Ad Deals. Plated operates in a competitive market with competitors including HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others.

  • Headquarter New York, United States
  • Employees 257 as on 31 Dec, 2022
  • Sectors
    Retail
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Dineinfresh, Inc.
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $89.46 M (USD)

    in 8 rounds

  • Latest Funding Round
    $7.25 M (USD), Series B

    Aug 07, 2017

  • Investors
    Albertsons

    & 13 more

  • Employee Count
    257

    as on Dec 31, 2022

  • Acquired by
    Albertsons

    (Sep 21, 2017)

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Products & Services of Plated

Plated offers a comprehensive portfolio of products and services, including Grocery Delivery, Pickup Service, and Weekly Ad Deals.

Product name locked
Category locked
Primary

Service for online ordering and home delivery of groceries

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Option for in-store pickup of ordered grocery items

Product name locked
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Platform for viewing and accessing discounted grocery products

Funding Insights of Plated

Plated has successfully raised a total of $89.46M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $7.25 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Plated

Plated has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Albertsons, Lerer Hippeau and Techstars.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multiple sectors are targeted for venture capital investments by Greycroft.
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VC Firm investing in the US
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Early-stage technology-enabled companies are invested in by ff Venture Capital.
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Investor details for Plated

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Plated

Investments
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Investment portfolio details for Plated

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Plated

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Detailed financials for Plated

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  • Profit trends
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Plated Comparisons

Plated Primary company
Description
Meal kits with ingredients and recipes are delivered by subs...
Location
New York, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
257
As of 2022
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Peer comparison for Plated

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Plated

Plated operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others.

Company Name Domain Founded year HQ Location Description
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Meal recipe kits are delivered through a weekly subscription service.
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Subscription-based meal kits with pre-measured ingredients are delivered weekly.
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Internet first brand for meal kits
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Platform offering recipe meal kit delivery services
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Organic meal kits are delivered through subscription service.
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Pre-measured ingredients are delivered via an online subscription recipe box.
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Detailed competitors of Plated

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  • Domains and locations
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Latest news on Plated

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Complete news archive for Plated

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Frequently Asked Questions about Plated

Plated was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Plated is headquartered in New York, United States. It is registered at New York, New York, United States.

Plated is a funded company, having raised a total of $89.46M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Plated is 257.

Plated was founded in 2012 in New York, United States, within the meal kit subscription sector. Weekly meal boxes are shipped to subscribers, containing pre-portioned ingredients and cooking instructions for home preparation. Menus are curated with seven chef-designed recipes each week, comprising four options featuring meat and fish alongside three vegetarian selections. Recipes are supplied in printed form inside the boxes and accessible digitally online.

Plated's top competitors include HelloFresh, Blue Apron and Home Chef.

Plated offers Grocery Delivery, Pickup Service, and Weekly Ad Deals.

Plated has 14 investors. Key investors include Albertsons, Lerer Hippeau, Techstars, Greycroft, and Formation 8.

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