About Plated
Plated is a company based in New York (United States) founded in 2012 was acquired by Albertsons in September 2017.. Plated has raised $89.46 million across 8 funding rounds from investors including Albertsons, Lerer Hippeau and Techstars. The company has 257 employees as of December 31, 2022. Plated offers products and services including Grocery Delivery, Pickup Service, and Weekly Ad Deals. Plated operates in a competitive market with competitors including HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others.
- Headquarter New York, United States
- Employees 257 as on 31 Dec, 2022
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Dineinfresh, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$89.46 M (USD)
in 8 rounds
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Latest Funding Round
$7.25 M (USD), Series B
Aug 07, 2017
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Investors
Albertsons
& 13 more
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Employee Count
257
as on Dec 31, 2022
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Acquired by
Albertsons
(Sep 21, 2017)
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Products & Services of Plated
Plated offers a comprehensive portfolio of products and services, including Grocery Delivery, Pickup Service, and Weekly Ad Deals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Service for online ordering and home delivery of groceries
Option for in-store pickup of ordered grocery items
Platform for viewing and accessing discounted grocery products
Funding Insights of Plated
Plated has successfully raised a total of $89.46M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $7.25 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series B — $7.2M
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First Round
First Round
(09 May 2013)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2017 | Amount | Series B - Plated | Valuation |
investors |
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| Aug, 2016 | Amount | Series B - Plated | Valuation | Greycroft , Formation 8 |
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| Apr, 2015 | Amount | Debt – Conventional - Plated | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Plated
Plated has secured backing from 14 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Albertsons, Lerer Hippeau and Techstars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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VC Firm investing in the US
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Founded Year | Domain | Location | |
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Early-stage technology-enabled companies are invested in by ff Venture Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plated
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Plated
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plated Comparisons
Competitors of Plated
Plated operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HelloFresh, Blue Apron, Marley Spoon, Home Chef and Green Chef, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meal recipe kits are delivered through a weekly subscription service.
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| domain | founded_year | HQ Location |
Subscription-based meal kits with pre-measured ingredients are delivered weekly.
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| domain | founded_year | HQ Location |
Internet first brand for meal kits
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| domain | founded_year | HQ Location |
Platform offering recipe meal kit delivery services
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| domain | founded_year | HQ Location |
Organic meal kits are delivered through subscription service.
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| domain | founded_year | HQ Location |
Pre-measured ingredients are delivered via an online subscription recipe box.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plated
Frequently Asked Questions about Plated
When was Plated founded?
Plated was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Plated located?
Plated is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Plated a funded company?
Plated is a funded company, having raised a total of $89.46M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $100K, raised on May 09, 2013.
How many employees does Plated have?
As of Dec 31, 2022, the latest employee count at Plated is 257.
What does Plated do?
Plated was founded in 2012 in New York, United States, within the meal kit subscription sector. Weekly meal boxes are shipped to subscribers, containing pre-portioned ingredients and cooking instructions for home preparation. Menus are curated with seven chef-designed recipes each week, comprising four options featuring meat and fish alongside three vegetarian selections. Recipes are supplied in printed form inside the boxes and accessible digitally online.
Who are the top competitors of Plated?
Plated's top competitors include HelloFresh, Blue Apron and Home Chef.
What products or services does Plated offer?
Plated offers Grocery Delivery, Pickup Service, and Weekly Ad Deals.
Who are Plated's investors?
Plated has 14 investors. Key investors include Albertsons, Lerer Hippeau, Techstars, Greycroft, and Formation 8.
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