About Plus
Plus is a Retail company based in Utrecht (Netherlands) founded in 1928. Multi-category grocery products are offered via an online platform. Its website plus.nl draws about 2.3 million monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Picnic, Crisp and Pieter Pot; 3 of its 3 listed competitors have raised funding.
Company details
PLUS was founded in 1928 in Utrecht, Netherlands, and operates in the grocery retail sector. An online platform is maintained for delivering fruits, vegetables, ready-made meals, meat, seafood, dairy, beverages, alcohol, snacks, and related items. Mobile applications are available for Android and iOS users. Free shipping is provided on orders exceeding a minimum amount, with services focused on the Dutch market.
- Latest Funding Round$96.46K (USD), Grant
Mar 2015
- Investors
Funding Insights of Plus
- Total Rounds 1
- Last Round Grant — $96,463
- First Round $96,463
(Mar 2015)
- Investors Count 1
All 1 funding rounds of Plus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $96,463 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Plus
Plus has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Plus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Plus
115 people are tracked at Plus (9 in leadership, 106 in team).
| Name | Role | Group |
|---|---|---|
Johan Oost | Head Of BTO & Data Analytics | Leadership |
Mieke Bos-Wever | HR Business Partner | Leadership |
Aart van Haren | Managing Director | Leadership |
Christa van Tuijl | (chief) Information Security Officer | Leadership |
Douwe Snel | Chief Financial Officer | Leadership |
Manon Harmelink-Veldkamp | Director Business Control | Leadership |
Arvid Nieuwsma | Head Of Platform & Tech | Leadership |
Madelon Altena-Bogers | Director Marketing, Platform, Brand & Strategy | Leadership |
Lieke Rietkerken | HR Business Partner Filialen | Leadership |
Michelle Kraaijeveld | Assistent Supermarkt Manager | Team |
Leon Versluis | Supermarktmanager Plus Van Ee | Team |
Valerie Diermeier - Nicolaas | Business Controller Tech&data | Team |
Linda Blok | CRM & Loyalty Marketeer | Team |
Francien Barske | Senior Corporate Recruiter | Team |
Stephan van der Linden | Teamleider | Team |
Rick Bongers | ICT Teammanager Winkeloperatie | Team |
Bastiaan Jansen | Projectleider Winkelintegratie | Team |
Rick Severs | CRM Marketeer | Team |
Ilona Ter Hoeve | Adviseur P&o | Team |
Guiguitte Hartman | Product Owner | Team |
95 more people are available in the full profile.
Complete people profiles for Plus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Plus
2 dated milestones of Plus across 87 years, from founding to its latest funding, stage changes and deals.
- Founded Plus is founded.
- Funding First funding round of $96K.
Competitors of Plus
Plus has 3 listed competitors in our database, 3 of them funded. They include Picnic, Crisp and Pieter Pot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| picnic.app | 2015 | Amsterdam, Netherlands | $1.48B | Online grocery shopping and delivery services are provided by Picnic. | ||
| crisp.nl | 2018 | Amsterdam, Netherlands | $150.6M | Multi-category grocery products are offered through an online retail platform. | ||
| pieter-pot.nl | 2019 | Rotterdam, Netherlands | $13.35M | Online platform offering multi-category grocery products |
Detailed competitors of Plus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Plus
The website of Plus (plus.nl) receives about 2.3M visits a month.
- Monthly visits2.3M
▼ 13.6% vs previous month
Websites whose visitors overlap most with Plus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jumbo.com | 100% | #7,029 | View details | ||
hoogvliet.com | hoogvliet.com | 96% | #61,217 | – | |
spar.nl | spar.nl | 91% | #223,526 | – | |
nettorama.nl | nettorama.nl | 88% | #147,564 | – | |
aldi.nl | aldi.nl | 84% | #24,878 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Plus
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Plus
Complete news archive for Plus
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Frequently Asked Questions about Plus
Plus was founded in 1928 and raised its 1st funding round 87 years after it was founded.
Plus is headquartered in Utrecht, Netherlands.
PLUS was founded in 1928 in Utrecht, Netherlands, and operates in the grocery retail sector. An online platform is maintained for delivering fruits, vegetables, ready-made meals, meat, seafood, dairy, beverages, alcohol, snacks, and related items. Mobile applications are available for Android and iOS users. Free shipping is provided on orders exceeding a minimum amount, with services focused on the Dutch market.
Plus's top competitors include Crisp, Picnic and Pieter Pot.
Plus has 1 investor. Key investors include European Union.
The website of Plus receives about 2.3 million visits a month.