About Poppi
Poppi is a Consumer company based in Dallas (United States) founded in 2015 by Pooja Shah Baheti and Allison Ellsworth, and was acquired by PepsiCo in March 2025. Flavoured sodas are produced and distributed by Poppi. Poppi has raised $38.5 million across 2 funding rounds from investors including PepsiCo, CAVU Consumer Partners and Russell Westbrook. Its website drinkpoppi.com draws about 674 thousand monthly visits. Poppi offers products and services including Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Packaged Water. Its competitors include Waterloo Sparkling, Spindrift and Aura Bora; 3 of its 3 listed competitors have raised funding.
Company details
Poppi was founded in 2015 in Dallas, United States, by co-founders Pooja Shah Baheti and Allison Ellsworth. The company operates within the beverage industry, focusing on the creation and sale of flavoured sodas. Products are marketed through the domain drinkpoppi.com, with distribution centered in the United States. Operations emphasize low-sugar alternatives in the carbonated drink sector, serving consumers via retail and online channels.
- Headquarters Dallas, United States
- Founders Pooja Shah Baheti, Allison Ellsworth
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink
- Email••••••••
- Website drinkpoppi.com
- Social Instagram Threads
- Acquired by PepsiCo (Mar 2025)
Products & Services of Poppi
Poppi offers a comprehensive portfolio of products and services, including Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop.
Refreshing soda flavor designed for online purchase and consumption.
Classic soda option for everyday refreshment.
Fruit-infused soda for a tangy taste experience.
Citrus-flavored soda suitable for various occasions.
Unique soda blend for health-conscious consumers.
Funding Insights of Poppi
Poppi has successfully raised a total of $38.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.5M
- Total Rounds 2
- Last Round Series B — $25M
- First Round $13.5M
(Aug 2021)
- Investors Count 16
All 2 funding rounds of Poppi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $25M | Series B | – | CAVU Consumer Partners | – |
| Aug 2021 | $13.5M | Series B | – | CAVU Consumer Partners |
17 investors in total: 4 institutional and 13 angel.
Investors in Poppi
Poppi has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include PepsiCo, CAVU Consumer Partners and Russell Westbrook.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in consumer brands are made through VC and PE. | cavuconsumer.com | New York, United States | ||
Electronic music is produced and performed by The Chainsmokers duo. | thechainsmokers.com | New York, United States | ||
Music by 24kGoldn is provided through various streaming platforms. | 24kgoldn.com | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | pepsico.com | Purchase, United States | |
RW Russell Westbrook | unknown_b3bea9bf09d947d6a | |||
H Halsey | unknown_cbb721f41e704f9ea | |||
EG Ellie Goulding | unknown_5db095c372cd49e1a | |||
KL Kevin Love | unknown_e7a0400f8bd449f58 | |||
K Kygo | unknown_7a6ea609e45d43a6b | |||
OM Olivia Munn | unknown_e5f88a751ad64d058 |
Investor details for Poppi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Poppi
63 people are tracked at Poppi (31 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
Pooja Shah Baheti | Co-Founder | Leadership |
Allison Ellsworth | Co-Founder | Leadership |
Lauren Kennedy | Associate Creative Director | Leadership |
Caitlin Snider | Creative Director | Copy | Leadership |
Scott Linke | VP Field Sales | Leadership |
Paris R. | Director Of Sales And Execution - Central US | Leadership |
Theresa Barbati Feingerts | Director Of Finance | Leadership |
Mark Nino | Senior Vice President | Strategic Accounts | Leadership |
Estela Reyes | Vice President Human Resources | Leadership |
Nicole LeBon | Director Customer Marketing | Leadership |
Chris Hall | Chief Executive Officer | Leadership |
Bridget McCarthy Lasda | Chief Sales Officer (cso) | Leadership |
Emma Glennon | Director Of Global Marketing | Leadership |
Kelsey Foltz | Director Of Social Media | Leadership |
Ayyaz Zakaria | Chief Financial Officer | Leadership |
Justin Cerone | Vp, Controller | Leadership |
Stephen Ellsworth | Founder And Chief Product Officer | Leadership |
Katy Jones | Creative Director | Leadership |
Brian S. | Director Of Information Technology | Leadership |
Joshua Gittler | Chief Financial Officer | Leadership |
43 more people are available in the full profile.
Complete people profiles for Poppi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Poppi
4 dated milestones of Poppi across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Poppi is founded.
- Funding First funding round of $13.5M.
- Funding Latest funding round, Series B, of $25.0M.
- Exit Acquired by PepsiCo.
Competitors of Poppi
Poppi has 3 listed competitors in our database, 3 of them funded. They include Waterloo Sparkling, Spindrift and Aura Bora.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkwaterloo.com | 2017 | Austin, United States | $7.18M | 73 | Aromatic waters are manufactured and supplied in multiple flavors. | |
| drinkspindrift.com | 2010 | Newton, United States | $75.66M | 190 | Unsweetened sparkling waters are produced with real squeezed fruit. | |
| aurabora.com | 2020 | San Francisco, United States | $2M | 8 | Brand of sparkling water |
Detailed competitors of Poppi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Poppi
The website of Poppi (drinkpoppi.com) receives about 673.5K visits a month and ranks #178,505 among all websites worldwide, #5,764 in Food and Drink.
- Monthly visits673.5K
▲ 145.7% vs previous month
- Unique visitors156K
per month
- Global rank#178,505
among all websites
- Category rank#5,764
Food and Drink · Food and Drink
- Bounce rate46%
- Pages per visit1.9
- Average visit31 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Poppi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| drinkolipop.com | 100% | 366.1K | #73,488 | View details | |
foodinstitute.com | foodinstitute.com | 76% | #351,448 | – | |
foodincanada.com | foodincanada.com | 76% | #1,455,241 | – | |
citimartdelivery.com.ph | citimartdelivery.com.ph | 76% | #1,119,938 | – | |
foodprocessing.com | foodprocessing.com | 76% | #1,022,162 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Poppi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Poppi (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Poppi
Complete news archive for Poppi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Poppi
Poppi was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Poppi is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Poppi is a funded company, having raised a total of $38.5M across 2 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on Aug 2021.
Poppi was founded in 2015 in Dallas, United States, by co-founders Pooja Shah Baheti and Allison Ellsworth. The company operates within the beverage industry, focusing on the creation and sale of flavoured sodas. Products are marketed through the domain drinkpoppi.com, with distribution centered in the United States. Operations emphasize low-sugar alternatives in the carbonated drink sector, serving consumers via retail and online channels.
Poppi's top competitors include Waterloo Sparkling, Spindrift and Aura Bora.
Poppi offers Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop.
Poppi has 17 investors. Key investors include PepsiCo, CAVU Consumer Partners, Russell Westbrook, THE CHAINSMOKERS, and 24kGoldn.
Yes. Poppi was acquired by PepsiCo in March 2025.
The website of Poppi receives about 674 thousand visits a month and ranks #178,505 among all websites worldwide.