Poppi

Dallas, United States Founded: 2015 • Age: 11 yrs Acquired By PepsiCo
Flavoured sodas are produced and distributed by Poppi.

About Poppi

Poppi is a company based in Dallas (United States) founded in 2015 by Pooja Shah Baheti and Allison Ellsworth was acquired by PepsiCo in March 2025.. Poppi has raised $38.5 million across 2 funding rounds from investors including PepsiCo, CAVU Consumer Partners and Russell Westbrook. Poppi offers products and services including Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop. Poppi operates in a competitive market with competitors including Waterloo Sparkling, Spindrift, Aura Bora, Yerbae and Dash Water, among others.

  • Headquarter Dallas, United States
  • Founders Pooja Shah Baheti, Allison Ellsworth
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $38.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $25 M (USD), Series B

    Dec 13, 2022

  • Investors
    PepsiCo

    & 16 more

  • Employee Count
    Employee Count
  • Acquired by
    PepsiCo

    (Mar 17, 2025)

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Products & Services of Poppi

Poppi offers a comprehensive portfolio of products and services, including Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Refreshing soda flavor designed for online purchase and consumption.

Classic soda option for everyday refreshment.

Fruit-infused soda for a tangy taste experience.

Citrus-flavored soda suitable for various occasions.

Unique soda blend for health-conscious consumers.

People of Poppi
Headcount 50-200
Employee Profiles 66
Employee Profiles
People
Lauren Kennedy
Associate Creative Director
People
Caitlin Snider
Creative Director | Copy
People
Grant Weinraub
In-house Videographer
People
Cesar Orejarena
Key Account Manager – Southeast US Region | LF Retail Growth & Strategic Partnerships

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Funding Insights of Poppi

Poppi has successfully raised a total of $38.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $25.0M
  • First Round

    (30 Aug 2021)

  • Investors Count 16
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2022 Amount Series B - Poppi Valuation CAVU Consumer Partners
Aug, 2021 Amount Series B - Poppi Valuation CAVU Consumer Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Poppi

Poppi has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include PepsiCo, CAVU Consumer Partners and Russell Westbrook. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments in consumer brands are made through VC and PE.
Founded Year Domain Location
Electronic music is produced and performed by The Chainsmokers duo.
Founded Year Domain Location
Music by 24kGoldn is provided through various streaming platforms.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Poppi

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Poppi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Poppi Comparisons

Employees
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Competitors of Poppi

Poppi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waterloo Sparkling, Spindrift, Aura Bora, Yerbae and Dash Water, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Aromatic waters are manufactured and supplied in multiple flavors.
domain founded_year HQ Location
Unsweetened sparkling waters are produced with real squeezed fruit.
domain founded_year HQ Location
Brand of sparkling water
domain founded_year HQ Location
Sparkling water processing services are provided by Yerbae since 2017.
domain founded_year HQ Location
Fruit-infused sparkling water is produced and distributed by Dash Water.
domain founded_year HQ Location
Brand of flavored sparkling water
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Poppi

Frequently Asked Questions about Poppi

When was Poppi founded?

Poppi was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Where is Poppi located?

Poppi is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.

Is Poppi a funded company?

Poppi is a funded company, having raised a total of $38.5M across 2 funding rounds to date. The company's 1st funding round was a Series B of $13.5M, raised on Aug 30, 2021.

What does Poppi do?

Poppi was founded in 2015 in Dallas, United States, by co-founders Pooja Shah Baheti and Allison Ellsworth. The company operates within the beverage industry, focusing on the creation and sale of flavoured sodas. Products are marketed through the domain drinkpoppi.com, with distribution centered in the United States. Operations emphasize low-sugar alternatives in the carbonated drink sector, serving consumers via retail and online channels.

Who are the top competitors of Poppi?

Poppi's top competitors include Waterloo Sparkling, Spindrift and Yerbae.

What products or services does Poppi offer?

Poppi offers Alpine Blast, Cream Soda, Strawberry Lemon, Orange, and Doc Pop.

Who are Poppi's investors?

Poppi has 17 investors. Key investors include PepsiCo, CAVU Consumer Partners, Russell Westbrook, THE CHAINSMOKERS, and 24kGoldn.

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