About Portero
Portero is a Retail company based in New York (United States) founded in 2004, and was acquired by CIRCA in March 2014. Pre-owned luxury fashion items are authenticated and sold online. Portero has raised $8.01 million across 2 funding rounds from investors including Richemont, CIRCA and LFE Capital. The company was acqui-hired. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include The RealReal, Tradesy and Rebag; 3 of its 3 listed competitors have raised funding.
Company details
Portero was founded in 2004 in New York, United States, as an online marketplace and auction service for pre-owned and new luxury goods from over 180 brands. Operations center on watches, handbags, accessories, and jewelry, with authenticity verified by in-house specialists, external experts, and select brand partnerships. Goods are often provided in original packaging, serving the consignment sector for authenticated fashion products.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website portero.com
- Social LinkedIn Facebook
- Acquired by CIRCA (Mar 2014)
Funding Insights of Portero
Portero has successfully raised a total of $8.01M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $1.41 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.01M
- Total Rounds 2
- Last Round Series B β $1.41M
- First Round $6.6M
(Dec 2008)
- Investors Count 3
All 2 funding rounds of Portero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2011 | $1.41M | Series B | β | β | β |
| Dec 2008 | $6.6M | Series B | β | LFE Capital |
4 investors in total: 4 institutional.
Investors in Portero
Portero has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Richemont, CIRCA and LFE Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| lfecapital.com | ||||
ROMA99 is recognized as a trusted online gaming platform. | grosvenorfund.com | |||
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | richemont.com | Geneva, Switzerland | |
Previously owned jewelry, diamonds, and watches are acquired by CIRCA. | 2000 | circajewels.com | New York, United States |
Investor details for Portero
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- Complete investor list
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Timeline of Portero
4 dated milestones of Portero across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Portero is founded.
- Funding First funding round of $6.6M.
- Funding Latest funding round, Series B, of $1.4M.
- Exit Acquired by CIRCA.
Competitors of Portero
Portero has 3 listed competitors in our database, 3 of them funded. They include The RealReal, Tradesy and Rebag.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therealreal.com | 2011 | Tiburon, United States | $287.97M | 3,211 | Luxury fashion is resold via an online consignment platform. | |
| tradesy.com | 2012 | Santa Monica, United States | $146.71M | Designer clothing is bought and sold through peer-to-peer online marketplace. | ||
| rebag.com | 2013 | New York, United States | $105.95M | 129 | Pre-owned luxury handbags are traded via an online marketplace. |
Detailed competitors of Portero
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Portero
Websites that share an audience with Portero (portero.com).
Websites whose visitors overlap most with Portero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yoogiscloset.com | 100% | 379.5K | #139,061 | View details | |
| fashionphile.com | 34% | 3.5M | #16,929 | View details | |
rodeodriveresale.com | rodeodriveresale.com | 33% | β | ||
bernardwatch.com | bernardwatch.com | 32% | #474,192 | β | |
givingtreejewelry.com | givingtreejewelry.com | 29% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 9 similar websites and full traffic analytics for Portero
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Portero (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Portero
Complete news archive for Portero
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Frequently Asked Questions about Portero
Portero was founded in 2004 and raised its 1st funding round 4 years after it was founded.
Portero is headquartered in New York, United States. It is registered at New York, New York, United States.
Portero is a funded company, having raised a total of $8.01M across 2 funding rounds to date. The company's 1st funding round was a Series B of $6.6M, raised on Dec 2008.
Portero was founded in 2004 in New York, United States, as an online marketplace and auction service for pre-owned and new luxury goods from over 180 brands. Operations center on watches, handbags, accessories, and jewelry, with authenticity verified by in-house specialists, external experts, and select brand partnerships. Goods are often provided in original packaging, serving the consignment sector for authenticated fashion products.
Portero's top competitors include The RealReal, Rebag and Tradesy.
Yes. Portero was acquired by CIRCA in March 2014.

