About Positional
Positional is a company based in Charleston (United States) founded in 2020 by Matthew Lenhard and Nate Matherson was acquired by Daydream in April 2025. Positional has raised $5.21 million across 3 funding rounds from investors including daydream, Y Combinator and Taurus Ventures. Positional offers products and services including Optimize, Content Analytics, Keyword Research, Buyer Journeys, and Internals. Positional operates in a competitive market with competitors including BrightEdge, Moz, Demandwell, Linkdex and Gushwork, among others.
Products & Services of Positional
Positional offers a comprehensive portfolio of products and services, including Optimize, Content Analytics, Keyword Research, Buyer Journeys, and Internals.
Tool for improving content with keyword and readability suggestions.
Identifies bounce points and enhances user experience on pages.
Offers search volume and trend data for effective SEO.
Analyzes user paths from entry to conversion for optimization.
Suggests internal links to improve site navigation and SEO.
Compares domains to identify keyword gaps and opportunities.
Apps and channels of Positional
its YouTube channel Positional has 155 subscribers and 30 videos.
Videos from Positional
The most watched videos on Positional's YouTube channel, Positional (155 subscribers). Click a video to play it here.
More on Positional.
Funding Insights of Positional
Positional has successfully raised a total of $5.21M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.21M
- Total Rounds 3
- Last Round Seed — $2.5M
- First Round $2.58M
(Mar 2021)
- Investors Count 8
All 3 funding rounds of Positional with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $2.5M | Seed | – | Taurus Ventures, Pioneer Fund | |
| Sep 2021 | $125,000 | Seed | – | Y Combinator | – |
| Mar 2021 | $2.58M | Seed | – | – | – |
9 investors in total: 6 institutional and 3 angel.
Investors in Positional
Positional has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include daydream, Y Combinator and Taurus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Early-stage tech investments are made in US and Southeast Asia. | – | taurus.vc | New York, United States | |
Investments in multiple sectors are made by Pioneer Fund. | – | pioneerfund.vc | San Francisco, United States | |
- | – | actaiventures.com | - | |
- | – | lachygroomfund.tcc.mode | - | |
JK John Kim | Angel investor focusing on Indian startups, background in tech and finance. | – | unknown_34361043f4dd432ab | - |
MG Michael Grinich | Co-founder of WorkOS, angel investor in Indian startups, ex-Nuro | – | unknown_d7aa783ea44a409fb | - |
RM Rohit Mittal | Co-founder of Stashfin, fintech innovator, active angel investor in Indian startups | – | unknown_0f04a49d1f504b0e8 | - |
Programmatic SEO is automated end-to-end for enterprises via SaaS platform. | 2023 | withdaydream.com | Canada |
Investor details for Positional
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Positional
2 people are tracked at Positional (2 in leadership).
| Name | Role | Group |
|---|---|---|
Matthew Lenhard | Co-Founder | Leadership |
Nate Matherson | Co-Founder & CEO | Leadership |
Complete people profiles for Positional
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Positional
4 dated milestones of Positional across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Positional is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Seed, of $2.5M.
- Exit Acquired by Daydream.
Competitors of Positional
Positional operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BrightEdge, Moz, Demandwell, Linkdex and Gushwork, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| moz.com | 2004 | Seattle, United States | $29.25M | 33 | Search engine optimization analytics software is provided by Moz. | |
| demandwell.com | 2018 | Indianapolis, United States | $6.6M | 23 | SEO software platform is offered for B2B SaaS revenue growth. | |
| linkdex.com | 2009 | London, United Kingdom | $4.64M | 8 | SEO and content marketing analytics dashboard is provided. | |
| gushwork.ai | 2023 | Lewes, United States | $2.1M | – | AI-powered search engine optimization solutions are developed and deployed. | |
| hikeseo.co | 2018 | Lutterworth, United Kingdom | $824,654 | 12 | Hike is recognized for providing AI-driven SEO tools and services tailored for small businesses. | |
| nexmind.ai | 2019 | Puchong, Malaysia | $2.5M | – | AI tools for search engine optimization are developed. | |
| seobility.net | 2012 | Nuremberg, Germany | – | – | Online SEO tool for web optimization | |
| seoclarity.net | 2003 | Rosemont, United States | – | 64 | SEO platform for keyword research, rank tracking, and content marketing tools. | |
| seranking.com | 2013 | Palo Alto, United States | – | – | Provides SaaS-based SEO suite solutions for search engine optimization. |
Detailed competitors of Positional
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Positional
The website of Positional (positional.com) receives about 32.6K visits a month and ranks #911,850 among all websites worldwide, #2,002 in Online Marketing.
- Monthly visits32.6K
▼ 6.8% vs previous month
- Unique visitors14.9K
per month
- Global rank#911,850
among all websites
- Category rank#2,002
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit1.7
- Average visit19 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Positional. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
semwerkt.nl | semwerkt.nl | 100% | – | #2,703,207 | – |
rivalflow.com | rivalflow.com | 100% | – | #435,494 | – |
localdigital.com.au | localdigital.com.au | 94% | – | #1,204,739 | – |
| seoclarity.net | 94% | 134K | #267,785 | View details | |
| advancedwebranking.com | 94% | – | #516,121 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Positional
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Positional
Complete news archive for Positional
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Positional
10 companies that operate in the same segment as Positional (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Positional
Positional was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Positional is headquartered in Charleston, United States. It is registered at Charleston, South Carolina, United States.
Nate Matherson is the current CEO of Positional. They have also founded this company.
Positional is a funded company, having raised a total of $5.21M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.58M, raised on Mar 2021.
Positional was founded in 2020 in Charleston, United States, within the search engine optimization sector. Cloud-based tools are offered to enterprises for content and SEO team operations. Content channels are optimized to drive organic search traffic. Services encompass keyword tracking, content optimization, internal linking, and content analytics. SEO and content marketing strategies are supported for business improvement.
Positional's top competitors include BrightEdge, Moz and Hike.
Positional offers Optimize, Content Analytics, Keyword Research, Buyer Journeys, and 2 more products and services.
Positional has 9 investors. Key investors include daydream, Y Combinator, Taurus Ventures, Pioneer Fund, and ACTAI Ventures.
Positional operates through Containiq, Inc..
Yes. Positional was acquired by Daydream in April 2025.