PractiFI

Sydney, Australia Founded: 2013 • Age: 13 yrs
Wealth management CRM software for financial advisors is provided.
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About PractiFI

PractiFI is a company based in Sydney (Australia) founded in 2013.. PractiFI has raised $19.79 million across 3 funding rounds from investors including Updata Partners, Microequities and EVP. PractiFI offers products and services including CRM Platform, Automation Tools, and Integrations. PractiFI operates in a competitive market with competitors including Zafin, Computershare, Pegasystems, Talisma and PureFacts, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Financial Services
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Enterprise Software & Productivity Solutions
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $19.79 M (USD)

    in 3 rounds

  • Latest Funding Round
    $16.3 M (USD), Series B

    Jan 09, 2020

  • Investors
  • Employee Count
    Employee Count
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Products & Services of PractiFI

PractiFI offers a comprehensive portfolio of products and services, including CRM Platform, Automation Tools, and Integrations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automates client management and compliance for financial advisors.

Streamlines workflows for dates, alerts, and marketing in one platform.

Connects with tools for enhanced visibility and organizational efficiency.

People of PractiFI
Headcount 50-200
Employee Profiles 14
Board Members and Advisors 1
Employee Profiles
People
Bjorn Marksteiner
Product Manager (crm)
People
Emily Wilcox
COO
People
Adrian Johnstone
CEO
People
Jen Mysliwicz
Head Of Sales

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Board Members and Advisors
people
Umesh Banga
Director

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Funding Insights of PractiFI

PractiFI has successfully raised a total of $19.79M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16.3 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $16.3M
  • First Round

    (14 Sep 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2020 Amount Series B - PractiFI Valuation Updata Partners
EVP
Aug, 2018 Amount Series A - PractiFI Valuation Microequities
Sep, 2015 Amount Seed - PractiFI Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PractiFI

PractiFI has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Updata Partners, Microequities and EVP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
Founded Year Domain Location
Early-stage venture capital investments are provided by EVP.
Founded Year Domain Location
Asset management firm investing in microcap companies
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PractiFI

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - PractiFI

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Practifi Comparisons

Employees
+
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Competitors of PractiFI

PractiFI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zafin, Computershare, Pegasystems, Talisma and PureFacts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software solutions for relationship banking in financial services are delivered.
domain founded_year HQ Location
Client communication solutions are delivered for capital markets stakeholders.
domain founded_year HQ Location
Wealth management solutions via AI decisioning and automation are provided.
domain founded_year HQ Location
Customer relationship management software is provided for omnichannel engagement.
domain founded_year HQ Location
CRM solutions for wealth managers
domain founded_year HQ Location
Provider of cloud-based customer experience management platform for payers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Practifi

Frequently Asked Questions about PractiFI

When was PractiFI founded?

PractiFI was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is PractiFI located?

PractiFI is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Is PractiFI a funded company?

PractiFI is a funded company, having raised a total of $19.79M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.3M, raised on Sep 14, 2015.

What does PractiFI do?

Provider of wealth management CRM software for financial advisors. It offers a platform designed to address the specific challenges faced by financial advisory firms. The software includes features such as automated task management, compliance tracking, an open API for integrations, pipeline management, and workflow automation tools. It also provides robust reporting and analytics capabilities to support data-driven decision-making. The platform is designed to enhance client relationships through improved communication and personalized service. Development incorporates client feedback to ensure the software meets the evolving needs of the industry.

Who are the top competitors of PractiFI?

PractiFI's top competitors include Glia, PureFacts and Zipari.

What products or services does PractiFI offer?

PractiFI offers CRM Platform, Automation Tools, and Integrations.

Who are PractiFI's investors?

PractiFI has 3 investors. Key investors include Updata Partners, Microequities, and EVP.

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