PractiFI

Sydney, Australia Founded: 2013 • Age: 13 yrs
Wealth management CRM software for financial advisors is provided.
Annual revenue - Latest available
Total funding $19.8M 3 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About PractiFI

PractiFI is a company based in Sydney (Australia) founded in 2013. PractiFI has raised $19.79 million across 3 funding rounds from investors including Updata Partners, Microequities and EVP. PractiFI offers products and services including CRM Platform, Automation Tools, and Integrations. PractiFI operates in a competitive market with competitors including Zafin, Computershare, Pegasystems, Talisma and PureFacts, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Financial Services
    Technology
  • Phone
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  • Website
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  • Social
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Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $19.79 M (USD)

    in 3 rounds

  • Latest Funding Round
    $16.3 M (USD), Series B

    Jan 09, 2020

  • Investors
  • Employee Count
    Not available
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Products & Services of PractiFI

PractiFI offers a comprehensive portfolio of products and services, including CRM Platform, Automation Tools, and Integrations.

Product name locked
Category locked
Primary

Automates client management and compliance for financial advisors.

Product name locked
Category locked
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Streamlines workflows for dates, alerts, and marketing in one platform.

Product name locked
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Connects with tools for enhanced visibility and organizational efficiency.

People of PractiFI

Headcount 50-200
Employee Profiles 14
Board Members and Advisors 1
Employee Profiles
People
Bjorn Marksteiner
Product Manager (crm)
People
Emily Wilcox
COO
People
Adrian Johnstone
CEO
People
Jen Mysliwicz
Head Of Sales

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Board Members and Advisors
people
Umesh Banga
Director

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Funding Insights of PractiFI

PractiFI has successfully raised a total of $19.79M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16.3 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in PractiFI

PractiFI has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Updata Partners, Microequities and EVP.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
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Early-stage venture capital investments are provided by EVP.
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Asset management firm investing in microcap companies
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Investor details for PractiFI

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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Investments & Acquisitions by PractiFI

Investments
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Investment portfolio details for PractiFI

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  • Transaction dates
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Financial Statements - PractiFI

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Detailed financials for PractiFI

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  • Profit trends
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Practifi Comparisons

PractiFI Primary company
Description
Wealth management CRM software for financial advisors is pro...
Location
Sydney, Australia
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for PractiFI

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Competitors of PractiFI

PractiFI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zafin, Computershare, Pegasystems, Talisma and PureFacts, among others.

Company Name Domain Founded year HQ Location Description
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Software solutions for relationship banking in financial services are delivered.
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Client communication solutions are delivered for capital markets stakeholders.
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Wealth management solutions via AI decisioning and automation are provided.
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Customer relationship management software is provided for omnichannel engagement.
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CRM solutions for wealth managers
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Provider of cloud-based customer experience management platform for payers
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Detailed competitors of PractiFI

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Latest news on Practifi

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Complete news archive for PractiFI

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about PractiFI

PractiFI was founded in 2013 and raised its 1st funding round 2 years after it was founded.

PractiFI is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

PractiFI is a funded company, having raised a total of $19.79M across 3 funding rounds to date.

Provider of wealth management CRM software for financial advisors. It offers a platform designed to address the specific challenges faced by financial advisory firms. The software includes features such as automated task management, compliance tracking, an open API for integrations, pipeline management, and workflow automation tools. It also provides robust reporting and analytics capabilities to support data-driven decision-making. The platform is designed to enhance client relationships through improved communication and personalized service. Development incorporates client feedback to ensure the software meets the evolving needs of the industry.

PractiFI's top competitors include Glia, PureFacts and Zipari.

PractiFI offers CRM Platform, Automation Tools, and Integrations.

PractiFI has 3 investors. Key investors include Updata Partners, Microequities, and EVP.

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