About PureFacts
PureFacts is a Financial Services company based in Toronto (Canada) founded in 2010 by Robert Madej and Rob Madej, and was acquired by GrowthCurve Capital in August 2024. CRM solutions for wealth managers. It operates in the Financial Services and Technology sectors. PureFacts has raised $61.02 million across 3 funding rounds from investors including Scotiabank, Canadian Business Growth Fund and Round13 Capital. PureFacts has completed 4 acquisitions, including Cascades Financial Solutions, Quartal FS and VennScience. Its chief executive, as recorded, is Robert Madej. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite.
Company details
PureFacts was founded in 2010 and is based in Toronto, Canada. CRM solutions are delivered to the wealth management sector, incorporating portfolio views, transaction summaries, client data management, and reporting features. A dedicated reporting portal is offered, along with data aggregation services, augmented intelligence capabilities, and fee calculation tools to support industry operations.
- Headquarters Toronto, Canada
- Founders Robert Madej, Rob Madej
- Stage Acquired
- SectorsFinancial ServicesTechnology
- Website purefacts.com
- Social LinkedIn X
- Acquired by GrowthCurve Capital (Aug 2024)
- Total Equity Funding$61.02M (USD)
in 3 rounds
- Latest Funding Round$8.68M (USD), Series C
Mar 2023
- InvestorsScotiabank
& 3 more
- Investments & AcquisitionsCascades Financial Solutions
& 3 more
- Acquired byGrowthCurve Capital
(Aug 2024)
Funding Insights of PureFacts
PureFacts has successfully raised a total of $61.02M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $8.68 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.02M
- Total Rounds 3
- Last Round Series C — $8.68M
- First Round $15.34M
(Nov 2020)
- Investors Count 3
All 3 funding rounds of PureFacts with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $8.68M | Series C | – | – | – |
| Dec 2021 | $37M | Series C | – | Canadian Business Growth Fund | |
| Nov 2020 | $15.34M | Series B | – | Scotiabank, Round13 | – |
4 investors in total: 4 institutional.
Investors in PureFacts
PureFacts has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Scotiabank, Canadian Business Growth Fund and Round13 Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital investments are made by this private equity firm. | cbgf.com | Toronto, Canada | ||
Round13 Capital is engaged in venture capital investments across Canada. | round13.com | Toronto, Canada | ||
Commercial banking services are provided internationally by Scotiabank. | 1832 | scotiabank.com | Toronto, Canada | |
| growthcurvecapital.com |
Investor details for PureFacts
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PureFacts
41 people are tracked at PureFacts (25 in leadership, 4 in board & advisors, 12 in team).
| Name | Role | Group |
|---|---|---|
Robert Madej | Founder & CEO | Leadership |
Rob Madej | Founder & CEO | Leadership |
Pete Hess | President | Leadership |
Jeff Marsden | Chief Product Officer | Leadership |
Myron Kowaliw | Chief Technology Officer | Leadership |
Paul Wratislaw | Director, Upgrades | Leadership |
Ryan Sharman | VP, Delivery & Client Solutions | Leadership |
Denis McCarthy | VP, Asset Management & Commissions | Leadership |
Peter Szaflarski | Chief Data Officer & Vice President - Engineering | Leadership |
Robert O'Boyle | Chief Revenue Officer (cro) | Leadership |
Greg Stewart | Vp, Product Manager - Fees | Leadership |
Irene Mansour | Director Of Professional Services | Leadership |
Sheila Chau | Vp, Professional Services | Leadership |
Michael Wagner | Chief Information Security Officer | Leadership |
Sabrina Bhatia | Vice President Finance | Leadership |
Frans Amelink | CTO | Leadership |
Gerard Daniels | CFO & Managing Director | Leadership |
Andrey Zinoviev | Director, Pre-Sales & Business Development | Leadership |
Christopher May | Vp, Product Manager - Data And Insights | Leadership |
Stephen Tkaczyk | Chief Financial Officer | Leadership |
21 more people are available in the full profile.
Complete people profiles for PureFacts
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by PureFacts
PureFacts has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cascades Financial Solutions, Quartal FS and VennScience.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Incentive management solutions for financial services performance are provided. | xtiva.com | Rockville Centre, United States | 1998 | Mar 2023 | •••• | |
Software solutions for wealth, capital, and insurance management are delivered. | quartalfs.com | Zurich, Switzerland | 1999 | Nov 2020 | •••• | |
Cloud-based retirement and estate planning platform is provided. | cascadesfs.com | Ingersoll, Canada | 2016 | May 2020 | •••• | |
Salesforce implementation, consulting, and restoration services are provided. | vennscience.com | Portsmouth, United States | 2013 | May 2020 | •••• |
Complete acquisition details for PureFacts
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PureFacts
8 dated milestones of PureFacts across 14 years, from founding to its latest funding, stage changes and deals.
- Founded PureFacts is founded.
- Acquisition Acquires VennScience.
- Acquisition Acquires Cascades Financial Solutions.
- Acquisition Acquires Quartal FS.
- Funding First funding round of $15.3M.
- Funding Latest funding round, Series C, of $8.7M.
- Acquisition Acquires Xtiva.
- Exit Acquired by GrowthCurve Capital.
Web traffic of PureFacts
The website of PureFacts (purefacts.com) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 17.4% vs previous month
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Frequently Asked Questions about PureFacts
PureFacts was founded in 2010 and raised its 1st funding round 10 years after it was founded.
PureFacts is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Robert Madej is the CEO of PureFacts, as recorded in our data. They have also founded this company.
PureFacts is a funded company, having raised a total of $61.02M across 3 funding rounds to date. The company's 1st funding round was a Series B of $15.34M, raised on Nov 2020.
PureFacts was founded in 2010 and is based in Toronto, Canada. CRM solutions are delivered to the wealth management sector, incorporating portfolio views, transaction summaries, client data management, and reporting features. A dedicated reporting portal is offered, along with data aggregation services, augmented intelligence capabilities, and fee calculation tools to support industry operations.
PureFacts has made 4 acquisitions, including Cascades Financial Solutions, Quartal FS, and VennScience.
PureFacts has 4 investors. Key investors include Scotiabank, Canadian Business Growth Fund, Round13 Capital, and GrowthCurve Capital.
Yes. PureFacts was acquired by GrowthCurve Capital in August 2024.