PureFacts

Toronto, Canada Founded: 2010 • Age: 16 yrs Acquired By GrowthCurve Capital
CRM solutions for wealth managers
Annual revenue - Latest available
Total funding $61.0M 3 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About PureFacts

PureFacts is a company based in Toronto (Canada) founded in 2010 by Robert Madej and Rob Madej was acquired by GrowthCurve Capital in August 2024. PureFacts has raised $61.02 million across 3 funding rounds from investors including Scotiabank, Canadian Business Growth Fund and Round13 Capital. PureFacts has completed 4 acquisitions, including Cascades Financial Solutions, Quartal FS and VennScience. PureFacts operates in a competitive market with competitors including Zafin, Computershare, Pegasystems, Talisma and Zipari, among others.

  • Headquarter Toronto, Canada
  • Founders Robert Madej, Rob Madej
  • Sectors
    Financial Services
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $61.02 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8.68 M (USD), Series C

    Mar 29, 2023

  • Investors
    Scotiabank

    & 3 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    GrowthCurve Capital

    (Aug 12, 2024)

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People of PureFacts

Headcount 50-200
Employee Profiles 35
Board Members and Advisors 4
Employee Profiles
People
Jeff Marsden
Chief Product Officer
People
Myron Kowaliw
Chief Technology Officer
People
Chris Wang
Senior Product Manager
People
Paul Wratislaw
Director, Upgrades

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Board Members and Advisors
people
David Chilton
Advisor
people
JP Pawliw-Fry
Advisor
people
Bruce Croxon
Advisor
people
Kevin Drynan
Chairman

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Funding Insights of PureFacts

PureFacts has successfully raised a total of $61.02M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $8.68 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in PureFacts

PureFacts has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Scotiabank, Canadian Business Growth Fund and Round13 Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth capital investments are made by this private equity firm.
Locked Locked Locked
Round13 Capital is engaged in venture capital investments across Canada.
Locked Locked Locked
Commercial banking services are provided internationally by Scotiabank.
Locked Locked Locked
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Investor details for PureFacts

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by PureFacts

PureFacts has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cascades Financial Solutions, Quartal FS and VennScience.

Investments
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Investment portfolio details for PureFacts

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
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Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based retirement and estate planning platform is provided.
Locked Locked 2016 Locked
Salesforce implementation, consulting, and restoration services are provided.
Locked Locked 2013 Locked
Software solutions for wealth, capital, and insurance management are delivered.
Locked Locked 1999 Locked
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Complete acquisition details for PureFacts

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - PureFacts

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Detailed financials for PureFacts

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  • Profit trends
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Purefacts Comparisons

PureFacts Primary company
Description
CRM solutions for wealth managers
Location
Toronto, Canada
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for PureFacts

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of PureFacts

PureFacts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zafin, Computershare, Pegasystems, Talisma and Zipari, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Software solutions for relationship banking in financial services are delivered.
Locked Locked Locked
Client communication solutions are delivered for capital markets stakeholders.
Locked Locked Locked
Wealth management solutions via AI decisioning and automation are provided.
Locked Locked Locked
Customer relationship management software is provided for omnichannel engagement.
Locked Locked Locked
Provider of cloud-based customer experience management platform for payers
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Detailed competitors of PureFacts

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Purefacts

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Complete news archive for PureFacts

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about PureFacts

PureFacts was founded in 2010 and raised its 1st funding round 10 years after it was founded.

PureFacts is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Robert Madej is the current CEO of PureFacts. They have also founded this company.

PureFacts is a funded company, having raised a total of $61.02M across 3 funding rounds to date.

PureFacts was founded in 2010 and is based in Toronto, Canada. CRM solutions are delivered to the wealth management sector, incorporating portfolio views, transaction summaries, client data management, and reporting features. A dedicated reporting portal is offered, along with data aggregation services, augmented intelligence capabilities, and fee calculation tools to support industry operations.

PureFacts's top competitors include Glia, Zipari and Kasisto.

PureFacts has made 4 acquisitions, including Cascades Financial Solutions, Quartal FS, and VennScience.

PureFacts has 4 investors. Key investors include Scotiabank, Canadian Business Growth Fund, Round13 Capital, and GrowthCurve Capital.

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