PureFacts

Toronto, Canada Founded: 2010 • Age: 16 yrs Acquired By GrowthCurve Capital
CRM solutions for wealth managers
Request Access

About PureFacts

PureFacts is a company based in Toronto (Canada) founded in 2010 by Robert Madej and Rob Madej was acquired by GrowthCurve Capital in August 2024.. PureFacts has raised $61.02 million across 3 funding rounds from investors including Scotiabank, Canadian Business Growth Fund and Round13 Capital. PureFacts has completed 4 acquisitions, including Cascades Financial Solutions, Quartal FS and VennScience. PureFacts operates in a competitive market with competitors including Zafin, Computershare, Pegasystems, Talisma and Zipari, among others.

  • Headquarter Toronto, Canada
  • Founders Robert Madej, Rob Madej
  • Sectors
    Financial Services
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Enterprise Software & Productivity Solutions
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $61.02 M (USD)

    in 3 rounds

  • Latest Funding Round
    $8.68 M (USD), Series C

    Mar 29, 2023

  • Investors
    Scotiabank

    & 3 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    GrowthCurve Capital

    (Aug 12, 2024)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of PureFacts
Headcount 50-200
Employee Profiles 35
Board Members and Advisors 4
Employee Profiles
People
Jeff Marsden
Chief Product Officer
People
Myron Kowaliw
Chief Technology Officer
People
Chris Wang
Senior Product Manager
People
Paul Wratislaw
Director, Upgrades

Unlock access to complete

Board Members and Advisors
people
David Chilton
Advisor
people
JP Pawliw-Fry
Advisor
people
Bruce Croxon
Advisor
people
Kevin Drynan
Chairman

Unlock access to complete

Funding Insights of PureFacts

PureFacts has successfully raised a total of $61.02M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $8.68 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $8.7M
  • First Round

    (25 Nov 2020)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2023 Amount Series C - PureFacts Valuation

investors

Dec, 2021 Amount Series C - PureFacts Valuation Canadian Business Growth Fund
Nov, 2020 Amount Series B - PureFacts Valuation Scotiabank , Round13
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PureFacts

PureFacts has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Scotiabank, Canadian Business Growth Fund and Round13 Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth capital investments are made by this private equity firm.
Founded Year Domain Location
Round13 Capital is engaged in venture capital investments across Canada.
Founded Year Domain Location
Commercial banking services are provided internationally by Scotiabank.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PureFacts

PureFacts has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Cascades Financial Solutions, Quartal FS and VennScience. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based retirement and estate planning platform is provided.
2016
Salesforce implementation, consulting, and restoration services are provided.
2013
Software solutions for wealth, capital, and insurance management are delivered.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - PureFacts

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Purefacts Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of PureFacts

PureFacts operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zafin, Computershare, Pegasystems, Talisma and Zipari, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software solutions for relationship banking in financial services are delivered.
domain founded_year HQ Location
Client communication solutions are delivered for capital markets stakeholders.
domain founded_year HQ Location
Wealth management solutions via AI decisioning and automation are provided.
domain founded_year HQ Location
Customer relationship management software is provided for omnichannel engagement.
domain founded_year HQ Location
Provider of cloud-based customer experience management platform for payers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Purefacts

Frequently Asked Questions about PureFacts

When was PureFacts founded?

PureFacts was founded in 2010 and raised its 1st funding round 10 years after it was founded.

Where is PureFacts located?

PureFacts is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Who is the current CEO of PureFacts?

Robert Madej is the current CEO of PureFacts. They have also founded this company.

Is PureFacts a funded company?

PureFacts is a funded company, having raised a total of $61.02M across 3 funding rounds to date. The company's 1st funding round was a Series B of $15.34M, raised on Nov 25, 2020.

What does PureFacts do?

PureFacts was founded in 2010 and is based in Toronto, Canada. CRM solutions are delivered to the wealth management sector, incorporating portfolio views, transaction summaries, client data management, and reporting features. A dedicated reporting portal is offered, along with data aggregation services, augmented intelligence capabilities, and fee calculation tools to support industry operations.

Who are the top competitors of PureFacts?

PureFacts's top competitors include Glia, Zipari and Kasisto.

How many acquisitions has PureFacts made?

PureFacts has made 4 acquisitions, including Cascades Financial Solutions, Quartal FS, and VennScience.

Who are PureFacts's investors?

PureFacts has 4 investors. Key investors include Scotiabank, Canadian Business Growth Fund, Round13 Capital, and GrowthCurve Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available