About Primis
Primis is a Media & Entertainment company based in Tel Aviv (Israel) founded in 2007, and was acquired by UM Worldwide in June 2012. Advertising services are delivered digitally by Primis to global clients. It operates on a Advertising Model model. Primis has raised $9.63 million across 2 funding rounds from investors including UM Worldwide and Haatch. Its chief executive, as recorded, is Rotem Shaul. Its website primis.tech draws about 78 thousand monthly visits. Primis offers products and services including Video Discovery Platform, Video Player, Discovery Engine, and Monetization Solution. Its focus areas include Technology, Digital Media and Video Streaming.
Company details
Primis is established as a video discovery platform that assists publishers in increasing revenue through enhanced video engagement and monetization. Solutions are provided for video content discovery, utilizing a fast-loading, customizable video player, a discovery engine for relevant playlists, and a programmatic monetization solution. The platform serves various sectors including finance, news, sports, lifestyle, entertainment, and gaming, with a global reach to users. Partnerships are formed to deliver impactful video monetization experiences, supporting publishers every step of the way.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website primis.tech
- Social LinkedIn X Facebook
- Acquired by UM Worldwide (Jun 2012)
- Total Equity Funding$9.63M (USD)
in 2 rounds
- Latest Funding Round$9.63M (USD), Series A
Jun 2026
- InvestorsUM Worldwide
& 1 more
- Acquired byUM Worldwide
(Jun 2012)
Products & Services of Primis
Primis offers a comprehensive portfolio of products and services, including Video Discovery Platform, Video Player, Discovery Engine, and Monetization Solution.
Video content is discovered and monetized for publishers.
Video engagement is elevated with fast, customizable players.
Videos are scored for relevance creating perfect playlists.
Revenue is generated through programmatic video ad placements.
Funding Insights of Primis
Primis has successfully raised a total of $9.63M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9.63 million completed in June 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.63M
- Total Rounds 2
- Last Round Series A — $9.63M
- Investors Count 1
All 2 funding rounds of Primis with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2026 | $9.63M | Series A | – | – | – |
| Jan 2021 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Primis
Primis has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include UM Worldwide and Haatch.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| haatch.com | ||||
Branding and market research services are provided worldwide. | 1998 | umww.com | New York, United States |
Investor details for Primis
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Primis
39 people are tracked at Primis (16 in leadership, 23 in team).
| Name | Role | Group |
|---|---|---|
Rotem Shaul | Co-CEO | Leadership |
Hila Nakash Appel | Director Of Business Development | Leadership |
Aviram Noam | Director, Ad Operations | Leadership |
Carmel Shrem | Talent Acquisition Partner | Leadership |
Lotem Karmon | Vice President Operations | Leadership |
Ran Shkolnik | Head Of Performance & Business Development | Leadership |
Amir Rudner | Vp, R&d | Leadership |
Nonna Konstantinovsky | R&d Director QA Group | Leadership |
Natalie Zadok | Human Resources Director | Leadership |
Ariel Hasson | Director, Demand Operations | Leadership |
Omer Peleg | Director Of Business Development | Leadership |
Gal Sobol | Head Of Marketing | Leadership |
Shirly Shechter | Director Of Strategic Partnerships | Leadership |
Toar Mekaiten | Chief Revenue Officer | Leadership |
Amir Buchvalter | R&d Director | Leadership |
Hila Nakash | Senior Director Of Revenue | Leadership |
Tamar Bouton | Team Lead, Publisher Success | Team |
Avi Zecharia | Publisher Sucsses Manager | Team |
Haggai Magen | Research Development Team Lead | Team |
Garik Vishnevski | Product Manager | Team |
19 more people are available in the full profile.
Complete people profiles for Primis
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Primis
4 dated milestones of Primis across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Primis is founded.
- Exit Acquired by UM Worldwide.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.6M.
Web traffic of Primis
The website of Primis (primis.tech) receives about 78.2K visits a month and ranks #479,454 among all websites worldwide, #977 in Online Marketing.
- Monthly visits78.2K
▼ 13.2% vs previous month
- Unique visitors53.3K
per month
- Global rank#479,454
among all websites
- Category rank#977
Business and Consumer Services · Online Marketing
- Bounce rate54%
- Pages per visit1.4
- Average visit24 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Primis. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seven.one | 100% | #1,218,051 | View details | ||
| indexexchange.com | 100% | 95.1K | #293,155 | View details | |
| sonobi.com | 100% | 24.2K | #1,284,143 | View details | |
| smaato.com | 100% | 26.1K | #886,209 | View details | |
| pubmatic.com | 100% | 1.2M | #33,781 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Primis
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Primis
Primis was founded in 2007 and raised its 1st funding round 14 years after it was founded.
Primis is headquartered in Tel Aviv, Israel.
Rotem Shaul is the CEO of Primis, as recorded in our data.
Primis is a funded company, having raised a total of $9.63M across 2 funding rounds to date.
Primis is established as a video discovery platform that assists publishers in increasing revenue through enhanced video engagement and monetization. Solutions are provided for video content discovery, utilizing a fast-loading, customizable video player, a discovery engine for relevant playlists, and a programmatic monetization solution. The platform serves various sectors including finance, news, sports, lifestyle, entertainment, and gaming, with a global reach to users. Partnerships are formed to deliver impactful video monetization experiences, supporting publishers every step of the way.
Primis offers Video Discovery Platform, Video Player, Discovery Engine, and Monetization Solution.
Primis has 2 investors. Key investors include UM Worldwide, and Haatch.
Yes. Primis was acquired by UM Worldwide in June 2012.