About Priv
Priv is a Business Services company based in New York (United States) founded in 2013, and was acquired by NBCUniversal in May 2017. On-demand beauty services are delivered through a mobile app. It operates in the Business Services and Healthcare sectors. Priv has raised $4 million across 3 funding rounds from investors including NBCUniversal and VentureSouq. The company has 9 employees. Its website gopriv.com draws about 13 thousand monthly visits. Its focus areas include Consumer, Local Services, Personal Wellness Services and Beauty. Its legal entity is Priv, Inc. Its competitors include Madison Reed, Glamsquad and Manicube; 3 of its 3 listed competitors have raised funding.
Company details
Priv was founded in 2013 and is headquartered in New York, United States. Beauty and personal care services, including manicures, blow outs, haircuts, and personal training, are offered via an iOS app to customers in Manhattan and Los Angeles. Expansion to London and San Francisco is planned. Operations focus on the on-demand sector within the beauty industry.
- Headquarters New York, United States
- Employees 9
- Stage Acquired
- SectorsBusiness ServicesHealthcare
- Website gopriv.com
- Social LinkedIn X Facebook
- Acquired by NBCUniversal (May 2017)
- Legal Name Priv, Inc
- Annual Revenue$4.67 M (USD)2as on Dec 31, 2023
- Net Profit-$266.24 K (USD)-595as on Dec 31, 2023
- Total Equity Funding$4M (USD)
in 3 rounds
- InvestorsNBCUniversal
& 1 more
- Employee Count9
- Acquired byNBCUniversal
(May 2017)
Funding Insights of Priv
Priv has successfully raised a total of $4M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 3
- First Round $1M
(Jun 2013)
- Investors Count 1
All 3 funding rounds of Priv with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | Series A | β | VentureSouq | β | |
| Nov 2014 | $3M | Angel Round | β | β | β |
| Jun 2013 | $1M | Seed | β | β | β |
2 investors in total: 2 institutional.
Investors in Priv
Priv has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include NBCUniversal and VentureSouq.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel investments in early-stage ventures are managed by VentureSouq. | venturesouq.com | Dubai, United Arab Emirates | ||
TV content production, media, and entertainment services are provided. | 2004 | nbcuniversal.com | New York, United States |
Investor details for Priv
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People of Priv
7 people are tracked at Priv (4 in leadership, 3 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Helen Albini | Financial Controller And Head Of HR | Leadership |
Mallory DeMario | Vice President Of Operations | Leadership |
Joseph Terzi | CEO | Leadership |
Jasmine Naziri | Head Of Marketing | Leadership |
Dawn Kelley | Independent Consultant/District Manager (RSS) | Team |
Alison Cristofar | Talent Acquisition | Team |
Angelica Alvarez | Operations Manager | Team |
Complete people profiles for Priv
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Timeline of Priv
4 dated milestones of Priv across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Priv is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A,.
- Exit Acquired by NBCUniversal.
Competitors of Priv
Priv has 3 listed competitors in our database, 3 of them funded. They include Madison Reed, Glamsquad and Manicube.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| madison-reed.com | 2013 | San Francisco, United States | $248.9M | 247 | Hair coloring kits are provided via an internet-first brand. | |
| glamsquad.com | 2013 | New York, United States | $29.33M | 6 | Online marketplace to discover and book hair stylist for in-home services | |
| manicube.com | 2012 | New York, United States | $5.93M | Manicure & pedicure services on demand |
Detailed competitors of Priv
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Priv
The website of Priv (gopriv.com) receives about 13.2K visits a month.
- Monthly visits13.2K
▼ 13% vs previous month
Websites whose visitors overlap most with Priv. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| glamsquad.com | 100% | 51.7K | #599,775 | View details | |
drybarshops.com | drybarshops.com | 90% | #186,210 | β | |
| wahanda.com | 89% | View details | |||
| theboodlebox.com | 77% | View details | |||
99u.com | 99u.com | 38% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Priv
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- 7 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Local & Community Services
3 companies that operate in the same segment as Priv (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Related news about Priv
Complete news archive for Priv
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Frequently Asked Questions about Priv
Priv was founded in 2013.
Priv is headquartered in New York, United States. It is registered at New York, New York, United States.
Priv is a funded company, having raised a total of $4M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 2013.
Priv has 9 employees.
Annual revenue of Priv is $4.67M as on Dec 31, 2023.
Priv was founded in 2013 and is headquartered in New York, United States. Beauty and personal care services, including manicures, blow outs, haircuts, and personal training, are offered via an iOS app to customers in Manhattan and Los Angeles. Expansion to London and San Francisco is planned. Operations focus on the on-demand sector within the beauty industry.
Priv's top competitors include Madison Reed, Glamsquad and Manicube.
Priv has 2 investors. Key investors include NBCUniversal, and VentureSouq.
Priv operates through Priv, Inc.
Yes. Priv was acquired by NBCUniversal in May 2017.

