Pro Referral

Foster City, United States Founded: 2008 • Age: 18 yrs Acquired By The Home Depot
Homeowners are matched with local home improvement providers online.
Annual revenue - Latest available
Total funding $7.5M 2 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Pro Referral

Pro Referral is a company based in Foster City (United States) founded in 2008 by Alireza Baktashian was acquired by The Home Depot in January 2012. Pro Referral has raised $7.45 million across 2 funding rounds from investors including The Home Depot, TechCrunch+ and Mayfield. Pro Referral operates in a competitive market with competitors including Handy, Houzz, Porch, Puls and Angi, among others.

  • Headquarter Foster City, United States
  • Founders Alireza Baktashian
  • Sectors
    Business Services
    Real Estate & Construction Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Business Services → Event, Translation & Local Services Unlock Sub-Sector Unlock Segment
Real Estate & Construction → Property Technology (PropTech) Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.45 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7.4 M (USD), Series A

    Aug 05, 2010

  • Investors
  • Employee Count
    Not available
  • Acquired by
    The Home Depot

    (Jan 20, 2012)

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People of Pro Referral

Headcount 10000+
Employee Profiles 891
Board Members and Advisors 8
Employee Profiles
People
David Gorvy
Supply Chain Finance Manager
People
Danielle Gryder
Sr Director - Services Strategy & Operations
People
Paula Turner West
Regional Recruiter
People
Harrison Johnson
Senior Analyst, Brand Advocate

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Board Members and Advisors
people
Ari Bousbib
Director
people
Stephanie C. Linnartz
Director
people
Asha Sharma
Director

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Funding Insights of Pro Referral

Pro Referral has successfully raised a total of $7.45M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.4 million completed in August 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pro Referral

Pro Referral has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include The Home Depot, TechCrunch+ and Mayfield.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Mayfield is focused on AI innovation and venture capital investments.
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Venture capital firm focused on tech sectors
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Multi-category news on technology and startups is provided online.
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Investor details for Pro Referral

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Pro Referral

Investments
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Investment portfolio details for Pro Referral

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Pro Referral

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Detailed financials for Pro Referral

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Pro Referral Comparisons

Pro Referral Primary company
Description
Homeowners are matched with local home improvement providers...
Location
Foster City, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Pro Referral

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Pro Referral

Pro Referral operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Handy, Houzz, Porch, Puls and Angi, among others.

Company Name Domain Founded year HQ Location Description
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Online marketplace that provides home repair & maintenance services
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Home design, decorating, and renovation platform is operated online.
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Online listing platform for home improvement service professionals
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Electronic repairs are delivered on-demand by vetted technicians at doorsteps.
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Home repair professionals are hired via an app-based platform.
Locked Locked Locked
Web application that enables tradesmen to create customized preventive maintenance programs
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Detailed competitors of Pro Referral

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Pro Referral

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Complete news archive for Pro Referral

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Pro Referral

Pro Referral was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Pro Referral is headquartered in Foster City, United States. It is registered at Foster City, California, United States.

Alireza Baktashian is the current CEO of Pro Referral. They have also founded this company.

Pro Referral is a funded company, having raised a total of $7.45M across 2 funding rounds to date.

Pro Referral (rebranded from Redbeacon) is an online closed marketplace platform that connects homeowners with local home improvement service providers. Users need to specify their project requirements and the Pro Referral team connects them with relevant service providers. Users can then choose amongst them based on the community reviews, availability, and estimates. The company was founded in 2008 as Redbeacon and got acquired by The Home Depot in 2012. In Mar. 2016, it rebranded itself from Redbeacon to Pro Referral.

Pro Referral's top competitors include Handy, Houzz and Porch.

Pro Referral has 4 investors. Key investors include The Home Depot, TechCrunch+, Mayfield, and Venrock.

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