About Pro Referral
Pro Referral is a Business Services company based in Foster City (United States) founded in 2008 by Alireza Baktashian, and was acquired by The Home Depot in January 2012. Homeowners are matched with local home improvement providers online. It operates in the Business Services, Real Estate & Construction, and Consumer sectors. Pro Referral has raised $7.45 million across 2 funding rounds from investors including The Home Depot, TechCrunch+ and Mayfield. Its chief executive, as recorded, is Alireza Baktashian. Its focus areas include Retail, Home Improvements, Services and Horizontal. Its competitors include Handy, Houzz and Porch; 3 of its 3 listed competitors have raised funding.
Company details
Pro Referral (rebranded from Redbeacon) is an online closed marketplace platform that connects homeowners with local home improvement service providers. Users need to specify their project requirements and the Pro Referral team connects them with relevant service providers. Users can then choose amongst them based on the community reviews, availability, and estimates. The company was founded in 2008 as Redbeacon and got acquired by The Home Depot in 2012. In Mar. 2016, it rebranded itself from Redbeacon to Pro Referral.
- Headquarters Foster City, United States
- Founders Alireza Baktashian
- Stage Acquired
- SectorsBusiness ServicesReal Estate & Construction Consumer
- Email••••••••
- Website proreferral.com
- Social LinkedIn X Facebook
- Acquired by The Home Depot (Jan 2012)
- Total Equity Funding$7.45M (USD)
in 2 rounds
- Latest Funding Round$7.4M (USD), Series A
Aug 2010
- InvestorsThe Home Depot
& 3 more
- Acquired byThe Home Depot
(Jan 2012)
Apps and channels of Pro Referral
Pro Referral publishes 1 mobile app with over 50K+ downloads.
Funding Insights of Pro Referral
Pro Referral has successfully raised a total of $7.45M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.4 million completed in August 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.45M
- Total Rounds 2
- Last Round Series A — $7.4M
- First Round $50,000
(Sep 2009)
- Investors Count 3
All 2 funding rounds of Pro Referral with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in Pro Referral
Pro Referral has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include The Home Depot, TechCrunch+ and Mayfield.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Venture capital firm focused on tech sectors | venrock.com | Palo Alto, United States | ||
Multi-category news on technology and startups is provided online. | 2005 | techcrunch.com | San Francisco, United States | |
Company is a retailer of home furnishing products | 1978 | homedepot.com | Atlanta, United States |
Investor details for Pro Referral
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pro Referral
899 people are tracked at Pro Referral (236 in leadership, 8 in board & advisors, 655 in team).
| Name | Role | Group |
|---|---|---|
Alireza Baktashian | Founder & CEO | Leadership |
Danielle Gryder | Sr Director - Services Strategy & Operations | Leadership |
Joanna Kronberg | Director, Supply Chain Innovation & Automation | Leadership |
Steven Coty | Director Of Strategy & Workforce Management | Leadership |
Anand Mathew | Director, Data Science | Leadership |
Jessica Jennette | DC General Manager | Leadership |
Richard Goodrich | Vice President Merchandising Services | Leadership |
Allan L. | Director, Orange Apron Media Activation & Operations | Leadership |
Mandy Hunsicker Adams | Senior Director, Orange Apron Media (retail Media) | Leadership |
Xuan Zhou | Vice President Operations | Leadership |
Aj M. | Director- Outside Sales | Leadership |
Lisa Christmas | VP Of Sales | Leadership |
Tracey Phillips | Director Of Product Management - Supply Chain | Leadership |
Holley Cunningham | Director, Pro Sales Operations | Leadership |
John Gordon | Director Of Contractor Business | Leadership |
Geoff Sharr | Director, Operations | Leadership |
Imani M. | Senior Director Human Resources | Leadership |
Peter Muniz | Vice President, Deputy General Counsel & Assistant Secretary | Leadership |
Lauren Ward | Sr. Director - AI Transformation | Leadership |
Margie Montgomery | Director, Benefits Innovation & Ancillary Programs | Leadership |
879 more people are available in the full profile.
Complete people profiles for Pro Referral
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pro Referral
4 dated milestones of Pro Referral across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pro Referral is founded.
- Funding First funding round of $50K.
- Funding Latest funding round, Series A, of $7.4M.
- Exit Acquired by The Home Depot.
Competitors of Pro Referral
Pro Referral has 3 listed competitors in our database, 3 of them funded. They include Handy, Houzz and Porch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| handy.com | 2012 | New York, United States | $112.67M | Online marketplace that provides home repair & maintenance services | ||
| houzz.com | 2009 | Palo Alto, United States | $613.6M | 753 | Home design, decorating, and renovation platform is operated online. | |
| porch.com | 2013 | Seattle, United States | $120.13M | 342 | Online listing platform for home improvement service professionals |
Detailed competitors of Pro Referral
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pro Referral
The website of Pro Referral (proreferral.com) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 1.2% vs previous month
Top companies in Local & Community Services
3 companies that operate in the same segment as Pro Referral (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Frequently Asked Questions about Pro Referral
Pro Referral was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Pro Referral is headquartered in Foster City, United States. It is registered at Foster City, California, United States.
Alireza Baktashian is the CEO of Pro Referral, as recorded in our data. They have also founded this company.
Pro Referral is a funded company, having raised a total of $7.45M across 2 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Sep 2009.
Pro Referral (rebranded from Redbeacon) is an online closed marketplace platform that connects homeowners with local home improvement service providers. Users need to specify their project requirements and the Pro Referral team connects them with relevant service providers. Users can then choose amongst them based on the community reviews, availability, and estimates. The company was founded in 2008 as Redbeacon and got acquired by The Home Depot in 2012. In Mar. 2016, it rebranded itself from Redbeacon to Pro Referral.
Pro Referral has 4 investors. Key investors include The Home Depot, TechCrunch+, Mayfield, and Venrock.
Yes. Pro Referral was acquired by The Home Depot in January 2012.
Yes. Pro Referral publishes Pro Referral, with over 50,000 downloads.