Pro Referral

Foster City, United States Founded: 2008 • Age: 18 yrs Acquired By The Home Depot
Homeowners are matched with local home improvement providers online.
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About Pro Referral

Pro Referral is a company based in Foster City (United States) founded in 2008 by Alireza Baktashian was acquired by The Home Depot in January 2012.. Pro Referral has raised $7.45 million across 2 funding rounds from investors including The Home Depot, TechCrunch+ and Mayfield. Pro Referral operates in a competitive market with competitors including Handy, Houzz, Porch, Puls and Angi, among others.

  • Headquarter Foster City, United States
  • Founders Alireza Baktashian
  • Sectors
    Business Services
    Real Estate & Construction Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Event, Translation & Local Services
Real Estate & Construction → Property Technology (PropTech)
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.45 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7.4 M (USD), Series A

    Aug 05, 2010

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    The Home Depot

    (Jan 20, 2012)

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People of Pro Referral
Headcount 10000+
Employee Profiles 891
Board Members and Advisors 8
Employee Profiles
People
David Gorvy
Supply Chain Finance Manager
People
Danielle Gryder
Sr Director - Services Strategy & Operations
People
Paula Turner West
Regional Recruiter
People
Harrison Johnson
Senior Analyst, Brand Advocate

Unlock access to complete

Board Members and Advisors
people
Ari Bousbib
Director
people
Stephanie C. Linnartz
Director
people
Asha Sharma
Director

Unlock access to complete

Funding Insights of Pro Referral

Pro Referral has successfully raised a total of $7.45M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.4 million completed in August 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $7.4M
  • First Round

    (09 Sep 2009)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2010 Amount Series A - Pro Referral Valuation Mayfield , Venrock
Sep, 2009 Amount Seed - Pro Referral Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pro Referral

Pro Referral has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include The Home Depot, TechCrunch+ and Mayfield. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Mayfield is focused on AI innovation and venture capital investments.
Founded Year Domain Location
Venture capital firm focused on tech sectors
Founded Year Domain Location
Multi-category news on technology and startups is provided online.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pro Referral

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pro Referral

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pro Referral Comparisons

Employees
+
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Competitors of Pro Referral

Pro Referral operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Handy, Houzz, Porch, Puls and Angi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online marketplace that provides home repair & maintenance services
domain founded_year HQ Location
Home design, decorating, and renovation platform is operated online.
domain founded_year HQ Location
Online listing platform for home improvement service professionals
domain founded_year HQ Location
Electronic repairs are delivered on-demand by vetted technicians at doorsteps.
domain founded_year HQ Location
Home repair professionals are hired via an app-based platform.
domain founded_year HQ Location
Web application that enables tradesmen to create customized preventive maintenance programs
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pro Referral

Frequently Asked Questions about Pro Referral

When was Pro Referral founded?

Pro Referral was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Where is Pro Referral located?

Pro Referral is headquartered in Foster City, United States. It is registered at Foster City, California, United States.

Who is the current CEO of Pro Referral?

Alireza Baktashian is the current CEO of Pro Referral. They have also founded this company.

Is Pro Referral a funded company?

Pro Referral is a funded company, having raised a total of $7.45M across 2 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Sep 09, 2009.

What does Pro Referral do?

Pro Referral (rebranded from Redbeacon) is an online closed marketplace platform that connects homeowners with local home improvement service providers. Users need to specify their project requirements and the Pro Referral team connects them with relevant service providers. Users can then choose amongst them based on the community reviews, availability, and estimates. The company was founded in 2008 as Redbeacon and got acquired by The Home Depot in 2012. In Mar. 2016, it rebranded itself from Redbeacon to Pro Referral.

Who are the top competitors of Pro Referral?

Pro Referral's top competitors include Handy, Houzz and Porch.

Who are Pro Referral's investors?

Pro Referral has 4 investors. Key investors include The Home Depot, TechCrunch+, Mayfield, and Venrock.

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