About Prose Stories
Prose Stories is a Retail company based in Mumbai (India) founded in 2018 by Krishna Shah. It operates as an an online brand offering apparel for women. It operates on a B2C model. Its chief executive is Krishna Shah. Its Indian entity Prose Design House Private Limited reported revenue of ₹12.9 Lakh. Its focus areas include Fashion, Apparel and Womenswear. Its competitors include Hopscotch, Urbanic, Bewakoof, Styched and Virgio and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Prose Stories, based in Mumbai, focuses on engaging in retail operations, dealing with fashion products, apparel, and womenswear. An online brand offering apparel for women. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Mumbai, India
- Founders Krishna Shah
- SectorsRetail
- Website prosestories.com/password
- Legal Name Prose Design House Private Limited
- Date of Incorporation 20 Apr, 2018
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹12.9 Lakh
FY 2024 · -6% YoY
- Net Loss-₹14.4 Lakh
FY 2024 · -112% margin
- EBITDA-₹19.5 Lakh
FY 2024 · -151% margin
Associated legal entities of Prose Stories
Prose Stories operates through Prose Design House Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Prose Design House Private Limited CIN U17299MH2018PTC308355 | Active | 20 Apr 2018 | Mumbai, Maharashtra | ₹0.1 Cr | – | 2 | View details |
Board of directors of Prose Design House Private Limited (Prose Stories)
Prose Design House Private Limited is the primary company behind Prose Stories. The board of Prose Design House Private Limited currently have 2 directors; the longest-serving is Krishna Jiten Shah, appointed in 2018.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Krishna Jiten Shah DIN 08116049 | Director | 20 Apr 2018 | 8 yrs 6 mo | Prose Design House Private Limited |
| Rohil Sanjay Shah DIN 07601058 | Director | 20 Apr 2018 | 8 yrs 6 mo | Prose Design House Private Limited |
People of Prose Stories
1 people are tracked at Prose Stories (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder, CEO | Leadership |
Complete people profiles for Prose Stories
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Prose Stories
Figures of Prose Design House Private Limited, the primary company behind Prose Stories, for FY 2024. Revenue was ₹12.9 Lakh (-6% year on year). Net loss was -₹14.4 Lakh (-112% margin). EBITDA was -₹19.5 Lakh (-151% margin). Revenue has grown at a compounded annual rate of -20% over three years and +53% over five years.
- ₹12.9 LakhRevenue · FY 2024 · -6% YoY
- -₹14.4 LakhNet loss · -112% margin
- -₹19.5 LakhEBITDA · -151% margin
- ₹1 LakhPaid-up capital
- -20%Revenue CAGR, 3 years
- +53%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Prose Design House Private Limited are on its company page.
Detailed financial statements for Prose Stories
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Prose Stories
Prose Stories has 7 listed competitors in our database, 7 of them funded. They include Hopscotch, Urbanic, Bewakoof, Styched and Virgio, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| virgio.com | 2022 | Bengaluru, India | $37.76M | 74 | Internet first brand offering apparel for men and women | |
| freakins.com | 2021 | Mumbai, India | $7.91M | 69 | Online platform offering trendy and bold denim apparel | |
| faballey.com | 2012 | Noida, India | $31.37M | 152 | Internet first brand of fashion accessories & apparel for women |
Detailed competitors of Prose Stories
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Women Apparel E-Commerce
10 companies that operate in the same segment as Prose Stories (Women Apparel E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operates an online platform selling apparel items like trousers, jeans, shorts, and shoes. | 2014 | Bengaluru, Karnataka, India | USD 42 M | USD 26.76 M | 3,181 | |
Online platform selling stylish western clothing for women including dresses and tops. | 2015 | Gurugram, Haryana, India | USD 9.87 M | USD 10.15 M | 272 | |
Manages an e-commerce platform offering diverse fashion products for men, women, and kids. | 2016 | Mumbai, Maharashtra, India | – | – | 6 | |
Online platform for purchasing top international fashion and footwear brands. | 2016 | Bengaluru, Karnataka, India | – | – | – | |
Online platform for shopping clothing, accessories, gadgets, and home decor items. | 2012 | Mumbai, Maharashtra, India | – | USD 52.18 M | 553 | |
Inner wear and hosiery for women are retailed by Soma. | 2004 | Fort Myers, Florida, United States | – | – | – | |
Men's and women's apparel and accessories are designed and retailed. | 1949 | Nacka, Stockholm County, Sweden | – | – | – | |
Operates a direct-to-consumer brand offering stylish casual wear for women. | 2013 | Delhi, Delhi, India | USD 13.53 M | USD 6.13 M | – | |
Operates an e-commerce platform specializing in casual wear for women. | 2009 | Gurugram, Haryana, India | USD 75.29 M | USD 85.54 K | 1 | |
Online platform selling women's ethnic wear, Western styles, and accessories. | 2014 | Delhi, Delhi, India | – | USD 107.04 M | 475 |
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Frequently Asked Questions about Prose Stories
Prose Stories was founded in 2018.
Prose Stories is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Krishna Shah is the current CEO of Prose Stories. They have also founded this company.
The primary company behind Prose Stories, Prose Design House Private Limited, reported revenue of ₹12.9 Lakh for FY 2024, down 6% year on year.
Prose Stories, based in Mumbai, focuses on engaging in retail operations, dealing with fashion products, apparel, and womenswear. An online brand offering apparel for women. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Prose Stories operates through Prose Design House Private Limited.
The legal entities of Prose Stories currently have 2 directors, including Krishna Jiten Shah, Rohil Sanjay Shah.