About PUER
PUER is a Consumer company based in Kolkata (India) founded in 2020 by Aditya Vikram Daga and Sushant Panda. It offers natural detergents, cleaners, and conditioners for household cleaning needs. It operates on a B2C and D2C model. The company has 10 employees. Its website pueronline.in draws about 48 thousand monthly visits. Its Indian entity Brand Nourish Private Limited reported revenue of ₹11.79 Cr. PUER offers products and services including Liquid Detergent, Fabric Conditioner, Dishwashing Gel, All Purpose Cleaner, and Floor Cleaner. Its focus areas include Home Care, Cleaning Products, Natural Cleaners and Personal Care. Its competitors include The Moms Co, BECO, Mother Sparsh Baby Care, Happi Planet and BubbleNutWash and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
PUER develops and sells plant-based cleaning solutions like liquid detergents, fabric conditioners, and dishwashing gels. The company emphasizes eco-friendly ingredients that are safe for families and the environment. Based in Kolkata, India, PUER operates through an online platform and e-commerce partnerships, targeting consumers seeking sustainable home care products. They focus on effective stain removal and germ-killing without harsh chemicals.
- Headquarters Kolkata, India
- Employees 10
- Founders Aditya Vikram Daga, Sushant Panda
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website pueronline.in
- Social LinkedIn Facebook YouTube
- Legal Name Brand Nourish Private Limited
- Date of Incorporation 12 Sep, 2020
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹11.79 Cr
FY 2025 · -83% YoY
- Net Loss-₹2.96 Cr
FY 2025 · -25% margin
- EBITDA-₹2.94 Cr
FY 2025 · -25% margin
- Employee Count10
Associated legal entities of PUER
PUER operates through Brand Nourish Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Brand Nourish Private Limited CIN U24100WB2020PTC239723 | Active | 12 Sep 2020 | Kolkata, West Bengal | ₹11.8 Cr | 10 | 3 | View details |
Products & Services of PUER
PUER offers a comprehensive portfolio of products and services, including Liquid Detergent, Fabric Conditioner, Dishwashing Gel, All Purpose Cleaner, and Floor Cleaner.
Plant-based detergent for removing tough stains and odors effectively.
Softens fabrics and adds long-lasting fragrance naturally.
Gel for greasy dish cleaning with plant-based ingredients.
Multi-surface spray that kills germs and removes dirt safely.
Plant-based cleaner for germ-free, fragrant floors.
Apps and channels of PUER
its YouTube channel PUER has 1.36K subscribers and 27 videos.
Videos from PUER
The most watched videos on PUER's YouTube channel, PUER (1.36K subscribers). Click a video to play it here.
More on PUER.
Board of directors of Brand Nourish Private Limited (PUER)
Brand Nourish Private Limited is the primary company behind PUER. The board of Brand Nourish Private Limited currently have 2 directors; the longest-serving is Aditya Vikram Daga, appointed in 2020. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aditya Vikram Daga DIN 08056770 | Director | 12 Sep 2020 | 6 yrs 1 mo | Brand Nourish Private Limited |
| Ankit Daga DIN 08870530 | Director | 12 Sep 2020 | 6 yrs 1 mo | Brand Nourish Private Limited |
People of PUER
2 people are tracked at PUER (2 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Sushant Panda | Co-Founder | Leadership |
Complete people profiles for PUER
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of PUER
Figures of Brand Nourish Private Limited, the primary company behind PUER, for FY 2025. Revenue was ₹11.79 Cr (-83% year on year). Net loss was -₹2.96 Cr (-25% margin). EBITDA was -₹2.94 Cr (-25% margin). Revenue has grown at a compounded annual rate of +214% over three years.
- ₹11.79 CrRevenue · FY 2025 · -83% YoY
- -₹2.96 CrNet loss · -25% margin
- -₹2.94 CrEBITDA · -25% margin
- ₹12.84 CrPaid-up capital
- 10Employees (provident fund records)
- +214%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Brand Nourish Private Limited are on its company page.
Detailed financial statements for PUER
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of PUER
PUER has 7 listed competitors in our database, 7 of them funded. They include The Moms Co, BECO, Mother Sparsh Baby Care, Happi Planet and BubbleNutWash, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| themomsco.com | 2016 | Gurugram, India | $15.26M | 3 | Manufacturer of natural skincare products for mothers, babies, and general hair and body care | |
| letsbeco.com | 2018 | Mumbai, India | $14M | 160 | Eco-friendly home, kitchen, and personal care products are provided online. | |
| mothersparsh.com | 2015 | Ambala, India | $6.85M | 71 | Ayurvedic baby care products are manufactured and distributed. | |
| happi-planet.com | 2021 | Mumbai, India | $3.17M | 10 | Eco-friendly home cleaners are supplied by Happi Planet. | |
| bubblenutwash.com | 2015 | Bengaluru, India | $102,437 | – | Laundry detergents and cleaning products are made from soapnuts. | |
| getcleevo.com | 2023 | Nashik, India | $1.2M | – | Eco-friendly natural home cleaning products are sold online. | |
| honesthome.in | 2019 | Sonipat, India | $956,864 | 24 | Natural home care products are offered online by Honesthome. |
Detailed competitors of PUER
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of PUER
The website of PUER (pueronline.in) receives about 47.7K visits a month.
- Monthly visits47.7K
▲ 56.2% vs previous month
Websites whose visitors overlap most with PUER. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| awenest.in | 42% | 7.4K | #2,118,992 | View details | |
| cycle.in | 39% | 139.8K | #249,489 | View details | |
| clorox.com | 36% | 755K | #78,657 | View details | |
| ecosyscleaners.com | 32% | 55.8K | #904,237 | View details |
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as PUER (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Puer
Complete news archive for PUER
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Frequently Asked Questions about PUER
PUER was founded in 2020.
PUER is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
PUER has 10 employees.
The primary company behind PUER, Brand Nourish Private Limited, reported revenue of ₹11.79 Cr for FY 2025, down 83% year on year.
PUER develops and sells plant-based cleaning solutions like liquid detergents, fabric conditioners, and dishwashing gels. The company emphasizes eco-friendly ingredients that are safe for families and the environment. Based in Kolkata, India, PUER operates through an online platform and e-commerce partnerships, targeting consumers seeking sustainable home care products. They focus on effective stain removal and germ-killing without harsh chemicals.
PUER's top competitors include BECO, The Moms Co and Mother Sparsh Baby Care.
PUER offers Liquid Detergent, Fabric Conditioner, Dishwashing Gel, All Purpose Cleaner, and Floor Cleaner.
PUER operates through Brand Nourish Private Limited.
The legal entities of PUER currently have 3 directors, including Aditya Vikram Daga, Ankit Daga, Abhishek Lohia.