PureWow

Los Angeles, United States Founded: 2010 • Age: 16 yrs
Womens lifestyle content is delivered via daily email and website.

About PureWow

PureWow is a company based in Los Angeles (United States) founded in 2010.. PureWow has raised $2.5 million across 1 funding round from investors including Galvanize, Lerer Hippeau and Vayner/RSE. PureWow offers products and services including PureWow Website and Content Articles. PureWow operates in a competitive market with competitors including Popsugar, Bustle, Brit + Co, POPxo and Aufeminin, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Wow Media Products, Inc
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.5 M (USD), Seed

    Sep 30, 2015

  • Investors
    Galvanize

    & 5 more

  • Employee Count
    Employee Count
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Products & Services of PureWow

PureWow offers a comprehensive portfolio of products and services, including PureWow Website and Content Articles. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online hub for lifestyle articles and reviews on fashion and beauty

Features guides on food, wellness, and family topics for readers

People of PureWow
Headcount 10-50
Employee Profiles 21
Employee Profiles
People
Catrina Yohay
Executive Managing Editor
People
Jael Rucker
Associate Commerce And Entertainment Editor
People
Jillian Quint
Editor In Chief
People
Lex Goodman
Entertainment And News Editor

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Funding Insights of PureWow

PureWow has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $2.5M
  • First Round

    (30 Sep 2015)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2015 Amount Seed - PureWow Valuation The Pilot Group
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PureWow

PureWow has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Galvanize, Lerer Hippeau and Vayner/RSE. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech focused early-stage micro VC firm investing in the US
Founded Year Domain Location
Tech VC firm investing in early stage companies in the US
Founded Year Domain Location
USA focused VC firm investing in seed and early stage startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PureWow

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - PureWow

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Purewow Comparisons

Employees
+
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Competitors of PureWow

PureWow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Popsugar, Bustle, Brit + Co, POPxo and Aufeminin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A women focused lifestyle brand
domain founded_year HQ Location
Bustle is operated as a digital media platform for lifestyle and entertainment content.
domain founded_year HQ Location
Creative DIY tutorials, courses, and tools are offered online.
domain founded_year HQ Location
Provides content platform for lifestyle/fashion, beauty, and health topics
domain founded_year HQ Location
Editorial and community services for women are provided online.
domain founded_year HQ Location
Lifestyle and entertainment content is published on an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Purewow

Frequently Asked Questions about PureWow

When was PureWow founded?

PureWow was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is PureWow located?

PureWow is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is PureWow a funded company?

PureWow is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Seed of $2.5M, raised on Sep 30, 2015.

What does PureWow do?

PureWow was founded in 2010 as a digital publication in the womens lifestyle sector. Content covering fashion, beauty, home, recipes, tech, travel, food, and health is distributed through a free daily email and website. Personalization options allow users to select preferred topics. Operations include a national U.S. edition alongside local versions in Los Angeles, New York, Dallas, Chicago, and San Francisco, with headquarters in Los Angeles.

Who are the top competitors of PureWow?

PureWow's top competitors include Popsugar, POPxo and Bustle.

What products or services does PureWow offer?

PureWow offers PureWow Website and Content Articles.

Who are PureWow's investors?

PureWow has 6 investors. Key investors include Galvanize, Lerer Hippeau, Vayner/RSE, Great Oaks Venture Capital, and Pritzker Group.

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