About PureWow
PureWow is a Media & Entertainment company based in Los Angeles (United States) founded in 2010. Womens lifestyle content is delivered via daily email and website. PureWow has raised $2.5 million across 1 funding round from investors including Galvanize, Lerer Hippeau and Vayner/RSE. Its website purewow.com draws about 2.8 million monthly visits. PureWow offers products and services including PureWow Website and Content Articles. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its legal entity is Wow Media Products, Inc. Its competitors include Popsugar, Bustle and Brit + Co; 3 of its 3 listed competitors have raised funding.
Company details
PureWow was founded in 2010 as a digital publication in the womens lifestyle sector. Content covering fashion, beauty, home, recipes, tech, travel, food, and health is distributed through a free daily email and website. Personalization options allow users to select preferred topics. Operations include a national U.S. edition alongside local versions in Los Angeles, New York, Dallas, Chicago, and San Francisco, with headquarters in Los Angeles.
- Total Equity Funding$2.5M (USD)
in 1 rounds
- Latest Funding Round$2.5M (USD), Seed
Sep 2015
- InvestorsGalvanize
& 5 more
Products & Services of PureWow
PureWow offers a comprehensive portfolio of products and services, including PureWow Website and Content Articles.
Online hub for lifestyle articles and reviews on fashion and beauty
Features guides on food, wellness, and family topics for readers
Apps and channels of PureWow
its YouTube channel PureWow has 89.1K subscribers and 30 videos.
Videos from PureWow
The most watched videos on PureWow's YouTube channel, PureWow (89.1K subscribers). Click a video to play it here.
More on PureWow.
Funding Insights of PureWow
PureWow has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.5M
- Total Rounds 1
- Last Round Seed — $2.5M
- First Round $2.5M
(Sep 2015)
- Investors Count 6
All 1 funding rounds of PureWow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $2.5M | Seed | – | The Pilot Group |
6 investors in total: 6 institutional.
Investors in PureWow
PureWow has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Galvanize, Lerer Hippeau and Vayner/RSE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Tech VC firm investing in early stage companies in the US | 2014 | vaynerrse.com | New York, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
Bootcamps and startup growth platform | 2012 | galvanize.com | Denver, United States | |
Business potential is identified and optimized by The Pilot Group. | thepilotgroup.us | Chicago, United States |
Investor details for PureWow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PureWow
21 people are tracked at PureWow (3 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Catrina Yohay | Executive Managing Editor | Leadership |
Jillian Quint | Editor In Chief | Leadership |
Pamela Masin | Director Of Affiliate Strategy | Leadership |
Jael Rucker | Associate Commerce And Entertainment Editor | Team |
Leah Khatib | Sales Planner | Team |
Quinn Fish | SEO Lifestyle Writer | Team |
Lex Goodman | Entertainment And News Editor | Team |
Courtney Mason | Editorial Assistant | Team |
Dana Dickey | Senior Editor | Team |
Alexia Dellner | Executive Editor | Team |
Priya Malani | Contributor | Team |
Andrea Aidekman | Food Stylist | Team |
Taylor Mead | Writer | Team |
Abby Hepworth | Fashion Editor | Team |
Sydney Meister | Associate Lifestyle Editor | Team |
Greta Heggeness | Senior Editor | Team |
Taryn Pire | Food Editor | Team |
Kate Kesselman | Senior Manager, Content Lead | Team |
Natalie Labarbera | Associate Editor | Team |
Chelsea Candelario | Beauty & Cultures Editor | Team |
1 more people are available in the full profile.
Complete people profiles for PureWow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PureWow
2 dated milestones of PureWow across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PureWow is founded.
- Funding First funding round of $2.5M.
Competitors of PureWow
PureWow has 3 listed competitors in our database, 3 of them funded. They include Popsugar, Bustle and Brit + Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popsugar.com | 2006 | San Francisco, United States | $46M | 514 | A women focused lifestyle brand | |
| bustle.com | 2013 | New York, United States | $50.5M | 524 | Bustle is operated as a digital media platform for lifestyle and entertainment content. | |
| brit.co | 2011 | San Francisco, United States | $47.85M | 6 | Creative DIY tutorials, courses, and tools are offered online. |
Detailed competitors of PureWow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PureWow
The website of PureWow (purewow.com) receives about 2.8M visits a month and ranks #24,819 among all websites worldwide, #715 in Cooking and Recipes.
- Monthly visits2.8M
▼ 4.2% vs previous month
- Unique visitors1.8M
per month
- Global rank#24,819
among all websites
- Category rank#715
Food and Drink · Cooking and Recipes
- Bounce rate59%
- Pages per visit1.7
- Average visit58 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with PureWow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
delish.com | delish.com | 100% | #2,450 | – | |
thepioneerwoman.com | thepioneerwoman.com | 98% | #3,702 | – | |
| simplyrecipes.com | 97% | 24.5M | #2,527 | View details | |
| parade.com | 97% | 36.9M | #1,657 | View details | |
| seriouseats.com | 95% | 23.4M | #2,492 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PureWow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as PureWow (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Purewow
Complete news archive for PureWow
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about PureWow
PureWow was founded in 2010 and raised its 1st funding round 5 years after it was founded.
PureWow is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
PureWow is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Seed of $2.5M, raised on Sep 2015.
PureWow was founded in 2010 as a digital publication in the womens lifestyle sector. Content covering fashion, beauty, home, recipes, tech, travel, food, and health is distributed through a free daily email and website. Personalization options allow users to select preferred topics. Operations include a national U.S. edition alongside local versions in Los Angeles, New York, Dallas, Chicago, and San Francisco, with headquarters in Los Angeles.
PureWow offers PureWow Website and Content Articles.
PureWow has 6 investors. Key investors include Galvanize, Lerer Hippeau, Vayner/RSE, Great Oaks Venture Capital, and Pritzker Group.
PureWow operates through Wow Media Products, Inc.
The website of PureWow receives about 2.8 million visits a month and ranks #24,819 among all websites worldwide.