About RaceTrac
RaceTrac is a Retail company based in Atlanta (United States). RaceTrac is operated as a convenience store and fuel retailer. It operates on a Direct-to-Consumer (D2C) and B2B2C model. RaceTrac has completed 1 acquisition, including Potbelly. RaceTrac offers products and services including Food & Beverages, Fuel, and Fleet Services. Its focus areas include Convenience Stores and Fuel and Food Retail. Its legal entity is RACETRAC, INC. Similar companies include Burger King, Cracker Barrel and First Watch; 1 of its 3 listed similar companies has raised funding.
Company details
RaceTrac is managed as a chain of convenience stores offering a variety of food and beverage options, including coffee, pizza, and frozen drinks. Fuel services are provided alongside fleet solutions for small businesses and travel centers. The company is focused on retail and energy sectors, ensuring accessible products and services through numerous locations. Online ordering is supported to enhance customer convenience.
- Headquarters Atlanta, United States
- SectorsRetail
- Phoneβ’β’β’β’ β’β’β’β’
- Website racetrac.com
- Social LinkedIn X Facebook Instagram
- Legal Name Racetrac, Inc.
- Investments & Acquisitions
Products & Services of RaceTrac
RaceTrac offers a comprehensive portfolio of products and services, including Food & Beverages, Fuel, and Fleet Services.
Various food and drink items are offered daily.
Fuel services are provided at multiple locations.
Fleet cards and diesel services are available.
Apps and channels of RaceTrac
RaceTrac publishes 2 mobile apps with over 1M+ downloads.
People of RaceTrac
2 people are tracked at RaceTrac (2 in leadership).
| Name | Role | Group |
|---|---|---|
Natalie Bolch Morhous | President | Leadership |
Corey Stephens | General Manager | Leadership |
Complete people profiles for RaceTrac
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by RaceTrac
RaceTrac has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Potbelly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Quick-service sandwich restaurants are owned and operated nationwide. | potbelly.com | Chicago, United States | 1977 | Sep 2025 | $566M |
Complete acquisition details for RaceTrac
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Similar companies to RaceTrac
RaceTrac has 3 listed similar companies in our database, 1 of them funded. They include Burger King, Cracker Barrel and First Watch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bk.com | 1954 | Miami, United States | $100M | 40 | Burgers and fast food are served by a restaurant chain. | |
| crackerbarrel.com | 1969 | Lebanon, United States | 77,000 | A chain of limited-service restaurants is operated nationwide. | ||
| firstwatch.com | 1983 | Bradenton, United States | 12,000 | A chain of limited-service restaurants is operated nationwide. |
Detailed similar companies of RaceTrac
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of RaceTrac
Websites that share an audience with RaceTrac (racetrac.com).
Websites whose visitors overlap most with RaceTrac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| speedway.com | 100% | 1M | #57,357 | View details | |
| shell.us | 86% | 310.3K | #160,128 | View details | |
| acopiahomeloans.com | 66% | 4.6K | View details |
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as RaceTrac (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Racetrac
Complete news archive for RaceTrac
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Frequently Asked Questions about RaceTrac
RaceTrac is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
RaceTrac is managed as a chain of convenience stores offering a variety of food and beverage options, including coffee, pizza, and frozen drinks. Fuel services are provided alongside fleet solutions for small businesses and travel centers. The company is focused on retail and energy sectors, ensuring accessible products and services through numerous locations. Online ordering is supported to enhance customer convenience.
RaceTrac's top competitors include Burger King, Cracker Barrel and First Watch.
RaceTrac offers Food & Beverages, Fuel, and Fleet Services.
RaceTrac has made 1 acquisition, including Potbelly.
RaceTrac operates through Racetrac, Inc..
Yes. RaceTrac publishes RaceTrac and 1 more app, with over 1 million downloads.

