About Racked
Racked is a Media & Entertainment company based in Washington (United States) founded in 2007, and was acquired by Vox Media in November 2013. Digital media portal for fashion news owned by Vox Media. Its website racked.com draws about 59 thousand monthly visits. Its focus areas include Internet First Media, Lifestyle, Thematic and Fashion and Beauty. Its legal entity is VOX MEDIA, LLC. Its competitors include Joyus, Goop and WhoWhatWear; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2007, Racked operates as a digital media platform under Vox Media, focusing on the fashion and retail sectors. News and information on fashion, shopping, beauty, and wellness are published regularly. Insights, trends, and in-depth analysis of the retail industry are provided through articles. A newsletter with updates is distributed on a consistent basis. Operations are conducted online via racked.com.
Apps and channels of Racked
its YouTube channel Polygon has 26.3K subscribers and 30 videos.
Videos from Racked
The most watched videos on Racked's YouTube channel, Polygon (26.3K subscribers). Click a video to play it here.
More on Polygon.
Investors in Racked
Racked has secured backing from 1 investor. Prominent investors backing the company include Vox Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital media publishing network | 2005 | voxmedia.com |
Investor details for Racked
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of Racked
2 dated milestones of Racked across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Racked is founded.
- Exit Acquired by Vox Media.
Competitors of Racked
Racked has 3 listed competitors in our database, 3 of them funded. They include Joyus, Goop and WhoWhatWear.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joyus.com | 2011 | Los Angeles, United States | $43.4M | Fashion discovery through short videos | ||
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. |
Detailed competitors of Racked
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Racked
The website of Racked (racked.com) receives about 59K visits a month.
- Monthly visits59K
▼ 55.8% vs previous month
Websites whose visitors overlap most with Racked. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fashionista.com | fashionista.com | 100% | #118,337 | – | |
 thesartorialist.blogspot.com | thesartorialist.blogspot.com | 86% | – | ||
thechoosybeggar.com | thechoosybeggar.com | 84% | – | ||
getkempt.com | getkempt.com | 82% | – | ||
| wwd.com | 79% | 6M | #9,534 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Racked
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Racked (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Frequently Asked Questions about Racked
Racked was founded in 2007.
Racked is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Founded in 2007, Racked operates as a digital media platform under Vox Media, focusing on the fashion and retail sectors. News and information on fashion, shopping, beauty, and wellness are published regularly. Insights, trends, and in-depth analysis of the retail industry are provided through articles. A newsletter with updates is distributed on a consistent basis. Operations are conducted online via racked.com.
Racked's top competitors include Goop, WhoWhatWear and Joyus.
Racked has 1 investor. Key investors include Vox Media.
Racked operates through Vox Media, Llc.
Yes. Racked was acquired by Vox Media in November 2013.