About REEF
REEF is a company based in Carlsbad (United States) founded in 1984 was acquired by Rockport in October 2018. It operates as a Direct-to-Consumer (D2C). REEF has raised $75 million across 4 funding rounds from investors including Goldman Sachs, The Carlyle Group and TD Securities. REEF offers products and services including Sandals, Shoes, and Apparel. REEF operates in a competitive market with competitors including Lululemon, Vuori, Gymshark, Nobull and Fabletics, among others.
- Headquarter Carlsbad, United States
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$75 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
Goldman Sachs
& 9 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of REEF
REEF offers a comprehensive portfolio of products and services, including Sandals, Shoes, and Apparel. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sandals are offered for men, women, and kids.
Shoes are provided for various styles and seasons.
Apparel includes shirts, shorts, and jackets for all.
Unlock access to complete
Funding Insights of REEF
REEF has successfully raised a total of $75M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(08 Nov 1999)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2002 | Amount | Private Equity Round - REEF | Valuation | Swander Pace Capital |
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| Feb, 2002 | Amount | Private Equity Round - REEF | Valuation |
investors |
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| Oct, 2000 | Amount | Series C - REEF | Valuation | Goldman Sachs |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in REEF
REEF has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, The Carlyle Group and TD Securities. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Founded Year | Domain | Location | |
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Private equity investments are directed toward multiple sectors.
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Founded Year | Domain | Location | |
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Tech focused Venture Capital firm investing globally
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by REEF
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - REEF
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reef Comparisons
Competitors of REEF
REEF operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lululemon, Vuori, Gymshark, Nobull and Fabletics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category fashion apparel and accessories are offered online by Lululemon.
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| domain | founded_year | HQ Location |
Internet first brand offering multi category sports wear for men and women
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| domain | founded_year | HQ Location |
Sportswear apparel for men and women is offered online.
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| domain | founded_year | HQ Location |
Fashion accessories and apparel are offered for weightlifters and trainers.
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| domain | founded_year | HQ Location |
Internet-first sportswear apparel is provided for men and women.
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| domain | founded_year | HQ Location |
Sportswear for men and women is provided online by Express.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reef
Frequently Asked Questions about REEF
When was REEF founded?
REEF was founded in 1984 and raised its 1st funding round 15 years after it was founded.
Where is REEF located?
REEF is headquartered in Carlsbad, United States. It is registered at Carlsbad, California, United States.
Is REEF a funded company?
REEF is a funded company, having raised a total of $75M across 4 funding rounds to date. The company's 1st funding round was a Series C of $35M, raised on Nov 08, 1999.
What does REEF do?
REEF is engaged in the production and distribution of footwear and apparel for men, women, and children. The company offers a wide range of sandals, shoes, boots, and clothing items such as t-shirts, shorts, and jackets. Products are designed with features like water-friendly materials, enhanced arch support, and vegan options. REEF serves various sectors including casual wear, surf culture, and golf apparel, with collections tailored for different lifestyles and seasonal needs. Solutions are provided through an online platform with free shipping and returns policies.
What products or services does REEF offer?
REEF offers Sandals, Shoes, and Apparel.
Who are REEF's investors?
REEF has 10 investors. Key investors include Goldman Sachs, The Carlyle Group, TD Securities, 3i Group, and Rockport.