About REEF
REEF is a Retail company based in Carlsbad (United States) founded in 1984, and was acquired by Rockport in October 2018. REEF is recognized for manufacturing footwear and apparel products. It operates on a Direct-to-Consumer (D2C) model. REEF has raised $75 million across 4 funding rounds from investors including Goldman Sachs, The Carlyle Group and TD Securities. Its website reef.com draws about 587 thousand monthly visits. REEF offers products and services including Sandals, Shoes, and Apparel. Its focus areas include Consumer Goods, Apparel & Accessories and Footwear. Its competitors include Vuori, Nobull and Fabletics; 2 of its 3 listed competitors have raised funding.
Company details
REEF is engaged in the production and distribution of footwear and apparel for men, women, and children. The company offers a wide range of sandals, shoes, boots, and clothing items such as t-shirts, shorts, and jackets. Products are designed with features like water-friendly materials, enhanced arch support, and vegan options. REEF serves various sectors including casual wear, surf culture, and golf apparel, with collections tailored for different lifestyles and seasonal needs. Solutions are provided through an online platform with free shipping and returns policies.
- Total Equity Funding$75M (USD)
in 4 rounds
- InvestorsGoldman Sachs
& 9 more
- Acquired by
Products & Services of REEF
REEF offers a comprehensive portfolio of products and services, including Sandals, Shoes, and Apparel.
Sandals are offered for men, women, and kids.
Shoes are provided for various styles and seasons.
Apparel includes shirts, shorts, and jackets for all.
Funding Insights of REEF
REEF has successfully raised a total of $75M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75M
- Total Rounds 4
- First Round $13M
(Nov 1999)
- Investors Count 8
All 4 funding rounds of REEF with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2002 | Private Equity Round | – | Swander Pace Capital | – | |
| Feb 2002 | $27M | Private Equity Round | – | – | |
| Oct 2000 | $35M | Series C | – | Goldman Sachs | |
| Nov 1999 | $13M | Private Equity Round | – | – |
10 investors in total: 10 institutional.
Investors in REEF
REEF has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, The Carlyle Group and TD Securities.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| spcap.com | ||||
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Tech & Offline focused Early to Mid-Stage VC Firm investing in the US | finaventures.com | Redwood City, United States | ||
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Corporate finance advisory, mergers, acquisitions, and investment services are provided. | 1918 | cowen.com | New York, United States | |
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States | |
Men's and women's comfort footwear is designed and retailed. | 1971 | rockport.com | Boston, United States |
Investor details for REEF
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People of REEF
86 people are tracked at REEF (25 in leadership, 61 in team).
| Name | Role | Group |
|---|---|---|
Madeline Cragin | Director Of Brand Marketing | Leadership |
Elyse Schaefer | DTC Marketing Director | Leadership |
Mike Losness | Sr. Director, Sales | Leadership |
Brandon Maskell | Director, Ecommerce | Leadership |
Mike Jensen | President | Leadership |
Joel Barrie | Sr. Director Product Development, Commercialization and Quality | Leadership |
John Eades | Head of Product | Leadership |
Meryl McCurry | Head of Brand Strategy | Leadership |
Tayah Cluett | Associate Art Director | Leadership |
Paul Labarbera | Sr. Director, Design | Leadership |
Lily Novak | Senior Art Director | Leadership |
Jeanine Prezioso | Head Of Strategic Operations | Leadership |
Aaron Coyle | Domestic Sales Director | Leadership |
Kimberly Bayle | Director of Sales- Key Accounts | Leadership |
Caroline Varhola | Head of Direct-to-Consumer and Digital | Leadership |
Rebecca Fox (Reid) | Digital Creative Director | Leadership |
Emily Moening | Director, Digital Marketplace | Leadership |
Dave Stuempfig | Director Of Product Development | Leadership |
Mike Matey | VP Direct-to-Consumer and Wholesale Sales | Leadership |
Daniella Turenshine | Chief Financial Officer | Leadership |
66 more people are available in the full profile.
Complete people profiles for REEF
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Competitors of REEF
REEF has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Fabletics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | 1,966 | Internet-first sportswear apparel is provided for men and women. |
Detailed competitors of REEF
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of REEF
The website of REEF (reef.com) receives about 587.2K visits a month and ranks #64,683 among all websites worldwide, #3,183 in Fashion and Apparel.
- Monthly visits587.2K
▼ 13.2% vs previous month
- Unique visitors336.2K
per month
- Global rank#64,683
among all websites
- Category rank#3,183
Lifestyle · Fashion and Apparel
- Bounce rate44%
- Pages per visit4.2
- Average visit1 min 51 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with REEF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zappos.com | 100% | 20.7M | #1,928 | View details | |
| sanuk.com | 80% | 91.1K | #280,221 | View details | |
| olukai.com | 79% | 740.5K | #37,856 | View details | |
| dsw.com | 78% | 18.7M | #1,661 | View details | |
| hurley.com | 77% | 236.5K | #99,424 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for REEF
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as REEF (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Reef
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Frequently Asked Questions about REEF
REEF was founded in 1984 and raised its 1st funding round 15 years after it was founded.
REEF is headquartered in Carlsbad, United States. It is registered at Carlsbad, California, United States.
REEF is a funded company, having raised a total of $75M across 4 funding rounds to date. The company's 1st funding round was a Private Equity Round of $13M, raised on Nov 1999.
REEF is engaged in the production and distribution of footwear and apparel for men, women, and children. The company offers a wide range of sandals, shoes, boots, and clothing items such as t-shirts, shorts, and jackets. Products are designed with features like water-friendly materials, enhanced arch support, and vegan options. REEF serves various sectors including casual wear, surf culture, and golf apparel, with collections tailored for different lifestyles and seasonal needs. Solutions are provided through an online platform with free shipping and returns policies.
REEF offers Sandals, Shoes, and Apparel.
REEF has 10 investors. Key investors include Goldman Sachs, The Carlyle Group, TD Securities, 3i Group, and Rockport.
Yes. REEF was acquired by Rockport in October 2018.
The website of REEF receives about 587 thousand visits a month and ranks #64,683 among all websites worldwide.