About Reel
Reel is a Retail company based in Santa Monica (United States) founded in 2004 by Livio Bisterzo and Derin Oyekan. Eco-friendly bamboo toilet paper is offered online by Reel. It operates on a Direct-to-Consumer (D2C) and Subscription Box model in Retail and Consumer sectors. Its website reelpaper.com draws about 67 thousand monthly visits. Reel offers products and services including Bamboo Toilet Paper, Recycled Paper Towels, Bamboo Facial Tissues, and Compostable Trash Bags. Its focus areas include Consumer Goods, Household Products and Paper Products. Its competitors include Cloud Paper, PlantPaper and Bim Bam Boo; 2 of its 3 listed competitors have raised funding.
Company details
Reel is focused on providing sustainable paper products made from bamboo and recycled fibers. The company offers a range of household items including toilet paper, paper towels, facial tissues, and compostable trash bags. Emphasis is placed on eco-friendly practices with plastic-free packaging and carbon-neutral shipping. Solutions are designed to reduce environmental impact by saving trees and eliminating single-use plastics. The sector primarily served is consumer goods with a focus on household sustainability.
Products & Services of Reel
Reel offers a comprehensive portfolio of products and services, including Bamboo Toilet Paper, Recycled Paper Towels, Bamboo Facial Tissues, and Compostable Trash Bags.
Sustainable toilet paper made from bamboo fibers.
Eco-friendly paper towels from recycled materials used.
Gentle facial tissues crafted from sustainable bamboo.
Compostable bags designed for kitchen waste disposal.
Apps and channels of Reel
its YouTube channel Reel Paper has 284 subscribers and 12 videos.
Videos from Reel
The most watched videos on Reel's YouTube channel, Reel Paper (284 subscribers). Click a video to play it here.
More on Reel Paper.
People of Reel
2 people are tracked at Reel (2 in leadership).
| Name | Role | Group |
|---|---|---|
Livio Bisterzo | Co-Founder | Leadership |
Derin Oyekan | Co-Founder & CMO | Leadership |
Complete people profiles for Reel
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Competitors of Reel
Reel has 3 listed competitors in our database, 2 of them funded. They include Cloud Paper, PlantPaper and Bim Bam Boo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cloudpaper.co | 2018 | Seattle, United States | $10.91M | Private label brand of toilet tissues | ||
| plantpaper.us | 2018 | Brooklyn, United States | 1 | Provider of SaaS-based platform offering plant-based toilet paper | ||
| bimbamboopaper.com | 2015 | Minneapolis, United States | $100,000 | Internet first brand offering toilet paper products |
Detailed competitors of Reel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Reel
The website of Reel (reelpaper.com) receives about 67.2K visits a month and ranks #502,154 among all websites worldwide, #3,049 in Groceries.
- Monthly visits67.2K
▲ 18.1% vs previous month
- Unique visitors28.6K
per month
- Global rank#502,154
among all websites
- Category rank#3,049
Food and Drink · Groceries
- Bounce rate42%
- Pages per visit3.1
- Average visit1 min 13 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Reel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thereducereport.com | thereducereport.com | 100% | #1,857,409 | – | |
| azurestandard.com | 78% | #21,582 | View details | ||
| bumboo.eco | 78% | #676,546 | View details | ||
pureplanetclub.com | pureplanetclub.com | 78% | #3,803,220 | – | |
| centralmarket.com | 62% | 523.1K | #76,764 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Reel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Reel (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about Reel
Reel was founded in 2004.
Reel is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Reel is focused on providing sustainable paper products made from bamboo and recycled fibers. The company offers a range of household items including toilet paper, paper towels, facial tissues, and compostable trash bags. Emphasis is placed on eco-friendly practices with plastic-free packaging and carbon-neutral shipping. Solutions are designed to reduce environmental impact by saving trees and eliminating single-use plastics. The sector primarily served is consumer goods with a focus on household sustainability.
Reel's top competitors include Cloud Paper, PlantPaper and Bim Bam Boo.
Reel offers Bamboo Toilet Paper, Recycled Paper Towels, Bamboo Facial Tissues, and Compostable Trash Bags.